Marketing Strategy
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Which Customers to Listen to, When

Which Customers to Listen to, When | Marketing Strategy | Scoop.it
Only hearing your most profitable, demanding customers leads to disruption.
Steven Chan's insight:

To guard against low-end disruptions, Wessel recommends listening to your low profit customers by interview those that exit and establishing channels to them so you can hear their feedback.

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Scooped by Steven Chan
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The Art of Raising Prices: Lessons from Amazon Prime

The Art of Raising Prices: Lessons from Amazon Prime | Marketing Strategy | Scoop.it
Five messaging tactics to make a price increase palatable.
Steven Chan's insight:

Discusses what Amazon did right and how they could have done better.

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