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HootSuite CEO: How millennials can think beyond the selfie - Fortune Tech

HootSuite CEO: How millennials can think beyond the selfie - Fortune Tech | Marketing Strategy | Scoop.it
Here are 5 Social Media skills they (desperately) lack.
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What Twitter Founder, Jack Dorsey, Teaches Us About Marketing

What Twitter Founder, Jack Dorsey, Teaches Us About Marketing | Marketing Strategy | Scoop.it

As a teenager, Jack Dorsey developed dispatch routing software for taxi cabs. During this time, he was intrigued by the way taxis could briefly update others on their whereabouts. Soon, he began to contemplate developing an online program that would allow everyday people to send short messages to others in their online community. Just a few years later, he and co-founders Biz Stone and Noah Glass started Twitter.

 

Twitter has become an integral part of our lives, and the mindset that led to its creation is just as critical to those looking to market their organizations. Dorsey speaks passionately these days about creating a "user narrative" when developing a product that tells a story of the user's day-to-day life. This allows his companies, like Twitter and Square Reader, to create products that are built with the sole intention of filling a particular need.


Via Brian Yanish - MarketingHits.com, luigi vico, malek
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Old Psychology & New Media: The Psychology of Sharing Online

Old Psychology & New Media: The Psychology of Sharing Online | Marketing Strategy | Scoop.it
What would famous psychologists say about online sharing? Here’s a look at what Freud, Maslow, Erikson, Gilligan & others might say. (Psychology of Sharing Online. See what six famous psychologists would say!
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Who really owns your social media accounts? (There may be some surp...

Many smart companies are using social media to generate business outcomes. But who owns these accounts when a person moves on? 1. If the face of your brand buil (Who really owns your social media accounts?
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Apple Buys Topsy, a Social Media Analytics Firm

Apple Buys Topsy, a Social Media Analytics Firm | Marketing Strategy | Scoop.it
The hardware maker acquired Topsy Labs, which focuses on analyzing the half a billion messages sent over Twitter every day. (Apple Buys Topsy, a Social Media Analytics Firm: SAN FRANCISCO — Apple is not known for being social — rather,...
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Free Technology for Teachers: 5 Fantastic Apps ...

Free Technology for Teachers: 5 Fantastic Apps ... | Marketing Strategy | Scoop.it
Free Technology for Teachers: 5 Fantastic Apps for Digital Storytelling on iPads on Educational Technology TechDivaAshlee curated by Ashlee Smith (Free Technology for Teachers: 5 Fantastic Apps for Digital Storytelling on iPads | @scoopit
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How an Ad Agency a Fixed its Call-Center Marketing - Reuters

How an Ad Agency a Fixed its Call-Center Marketing - Reuters | Marketing Strategy | Scoop.it
How an Ad Agency a Fixed its Call-Center Marketing Reuters About a month after national advertising agency buyCalls contracted out a phone marketing campaign for a home-security client, it noticed a major discrepancy between the performance of its...
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Workshop alert: How to create successful strategic communications plans

Workshop alert: How to create successful strategic communications plans | Marketing Strategy | Scoop.it
Behind every good plan is a sound strategy. Learn how to create, measure and implement one at this new workshop.

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Making things Popular Online or Creating a Digital Marketing Strategy

Making things Popular Online or Creating a Digital Marketing Strategy | Marketing Strategy | Scoop.it
Want to make your content popular online? We scope out inherent traits that exist in a successful digital marketing strategy. (RT @ecano2010: http://t.co/ei73lovcqg What Makes Things Popular Online?

Via Thomas Faltin
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Creative leadership as a way to solve problems

Creative leadership as a way to solve problems | Marketing Strategy | Scoop.it
How often do you encourage your team to accept that problems and barriers exist, but coach them not to get stuck on them?

Via Patti Kinney
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Don Cloud's curator insight, September 16, 2013 10:50 PM

Useful perspective on how "creative" leaders reframe problems into opportunities to energize their organization towards success.

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Into Focus: A Benchmark Guide to Nonprofit Video

intofocus / http://see3.com/intofocus/ It is clear to everyone in the nonprofit world that video is a critical communications tool. Video is everywhere, onl...
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Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]

Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic] | Marketing Strategy | Scoop.it

Online nonprofit fundraising is on the rise, with explosive growth in  sustaining gifts and a larger audience of supporters reached via social  networks, according to an analysis of leading US nonprofits.

 

Email list is up 15%, online revenue grew 21% from 2012 levels, and the  number of Twitter followers increased 264% over the past year, the 2013  eNonprofit Benchmarks Study, conducted by M+R Strategic Services and NTEN, found.

 

However, the long-term decline of email response rates is continuing, even as  online revenues increase and social media audiences grow, according to the  analysis.

 

Click-through rates for fundraising messages, for example, declined steeply  (down 27% from 2011); consequently, fundraising response rates dropped to  0.07%—a 21% decrease from the prior year.

 

Below, additional findings from the 2013 eNonprofit Benchmarks Study, including an infographic,  tables, and the following key findings and infographic:

 

Read more: http://www.marketingprofs.com/charts/2013/10508/nonprofit-benchmarks-email-social-audience-fundraising-infographic#ixzz2PyuoD9wn


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, April 9, 2013 11:47 AM

Useful stats rarely seen for the non-profit sector comparing various channels and fundraising productivity.

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12 Nonprofit Marketing Emails That Actually Convert - HubSpot

12 Nonprofit Marketing Emails That Actually Convert - HubSpot | Marketing Strategy | Scoop.it
Browse through some examples of the best nonprofit marketing emails out there.
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8 Tips For Planning Your Small Business' 2014 Marketing Strategy - Search Engine Land

8 Tips For Planning Your Small Business' 2014 Marketing Strategy - Search Engine Land | Marketing Strategy | Scoop.it
Search Engine Land 8 Tips For Planning Your Small Business' 2014 Marketing Strategy Search Engine Land While the holiday season is undoubtedly a busy period for small business owners, it's important to set aside time to plan your marketing strategy...
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New LinkedIn Showcase Pages, What Marketers Need to Know

New LinkedIn Showcase Pages, What Marketers Need to Know | Marketing Strategy | Scoop.it

Learn how LinkedIn Showcase Pages help you deliver targeted product messaging to separate audience segments from your LinkedIn Business Page.


Via Kamal Bennani, massimo facchinetti, malek
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malek's curator insight, December 9, 2013 9:12 AM

LinkedIn Showcase allows business to share content with a more focused and interested audience

Brad Friedman's curator insight, December 9, 2013 11:53 PM

This is important for marketers!

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Immersive Storytelling: Managing the Transmedia Environment From the Back End - The Data Center Journal

The Data Center Journal
Immersive Storytelling: Managing the Transmedia Environment From the Back End
The Data Center Journal
There's a new storyteller in town.
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9 Best Kept Social Media Secret Tactics to Grow Your Target Audience // SEO Blog

9 Best Kept Social Media Secret Tactics to Grow Your Target Audience // SEO Blog | Marketing Strategy | Scoop.it
9 Useful Social Media Tactics to Grow Your Audience Social media is an integral part of marketing today, but it can make or break you like the virtual doub - SEO Help (9 Useful Social Media Tactics to Grow Your Audience Social media is an integral...
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20 Best Marketing Books Of All Time

20 Best Marketing Books Of All Time | Marketing Strategy | Scoop.it
What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to...
Sean Bennett's insight:

Gladwell, Godin and Avinash are the best in my opinion!

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malek's comment, December 10, 2013 6:55 AM
Positioning by Al Ries and Jack Trout...so basic, so fundamental
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The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic]

The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic] | Marketing Strategy | Scoop.it

Not only was email the most popular online activity of 2012, it also generated higher click-through and conversion rates as well as good ROI than all other channels.

This trend is only going to continue as 56% of marketers plan to increase their email marketing budgets during 2013, which makes email the leading source of marketing investments.

 

“What about the whole mobile movement?” you might ask. That only seems to be fueling the popularity of email, now that people can send and receive email whenever and wherever they want...


Via John van den Brink, Lauren Moss
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Guillermo Pérez's curator insight, October 28, 2013 1:50 PM

Su majestad, el correo electrónico

Mariana Alviso's curator insight, October 28, 2013 7:39 PM

Pese al auge de las redes sociales el email es aun la herramienta más utilizada de Internet. Los dispositivos portátiles como las tabletas y smartphones también han colaborado al éxito de de la herramienta.

David Duncan's curator insight, October 30, 2013 8:48 AM

email is still one of the most effective ways of engaging your audience

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6 Tips That Will Fix Your Broken Social Media Message

6 Tips That Will Fix Your Broken Social Media Message | Marketing Strategy | Scoop.it
Social media is an important way in which your business should be communicating with the world. If your social media has become ineffective, the results can be detrimental to your brand and eventually to your bottom line.

Via Thomas Faltin
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How to Build Your First Content Marketing Strategy - Search Engine ...

How to Build Your First Content Marketing Strategy - Search Engine ... | Marketing Strategy | Scoop.it
Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy ...
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Data-Informed, Not Data Driven | Beth Kanter Blog

Data-Informed, Not Data Driven | Beth Kanter Blog | Marketing Strategy | Scoop.it

Yesterday, I had the pleasure of doing a webinar on measurement and nonprofit for Kivi at the Nonprofit Marketing Guide. One of the questions I was asked, ”Why Data Informed? Why Not Data-Driven?”

 

In our book, “Measuring the Networked Nonprofit“,’ KD Paine and I explain how being data-informed is something very different from a data-driven culture. The term “data-driven” has been used to describe organizations that rely solely on cold hard data to make decisions. Being data-driven sounds great—in theory. But, because it doesn’t acknowledge the importance of basing decisions on multiple information sources, it can doom an organization to epic failures.

 

Eric Petersen was one of the first of the data geeks that I’ve read to suggest that the phrase “data-informed” is a far more useful label. Data-informed describes agile, responsive, and intelligent businesses that are better able to succeed in a rapidly changing environment. The concept of being data-informed resonates with nonprofit and public sector practitioners as well. Data-informed cultures are not slaves to their data. Mario Morino uses the phrase “information-based introspection” to refer to using and applying data in context to excel.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Nonprofit Communications Strategy: Who's your audience? - Communicate and Howe!

Nonprofit Communications Strategy: Who's your audience? - Communicate and Howe! | Marketing Strategy | Scoop.it
A guide to determine and describe the key audiences for a nonprofit communications strategy including key audiences and using personas. (RT @DennisFischman: RT @Communic8nHowe #Nonprofit Communications Strategy: Who's your audience?

Via Bill Palladino - MLUI
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Bill Palladino - MLUI's curator insight, September 26, 2013 9:13 AM

"Who let the marketing out? Who, who, who?"  I like this blog.  It's a professional's look at the world of nonprofit communications, cutting right to the chase and using real-world examples.

James Howe's comment, September 27, 2013 8:51 AM
Thanks for the kind words and recommendation Bill!
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Why Your Content Isn’t Getting Shared on Twitter | Simply Measured

Why Your Content Isn’t Getting Shared on Twitter | Simply Measured | Marketing Strategy | Scoop.it
You’ve been working hard to develop a great piece of content, spent countless hours working on creative thought leadership that solves real problems for your target audience, and set measurable goals for the campaign…but it’s not moving the needle...

Via Jessica Kelly
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Jessica Kelly's curator insight, September 27, 2013 1:49 PM

What are you doing wrong? Read to find out.

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What’s a Reasonable Amount of Content to Produce? | Nonprofit Marketing Guide

What’s a Reasonable Amount of Content to Produce? | Nonprofit Marketing Guide | Marketing Strategy | Scoop.it

I just took another look at the preliminary results from our 2013 Nonprofit Communications Trends survey (take it now, please!) and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of a dozen choices.

 

This begs the question, “What is a reasonable amount of quality content to expect from a nonprofit communicator?”

 

What’s reasonable for you will be way too much for some and way too little for others. Figuring out what’s reasonable depends on several factors....

 

[Great question from Kivi Leroux Miller with great answers too ~ Jeff]


Via Jeff Domansky
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