As a teenager, Jack Dorsey developed dispatch routing software for taxi cabs. During this time, he was intrigued by the way taxis could briefly update others on their whereabouts. Soon, he began to contemplate developing an online program that would allow everyday people to send short messages to others in their online community. Just a few years later, he and co-founders Biz Stone and Noah Glass started Twitter.
Twitter has become an integral part of our lives, and the mindset that led to its creation is just as critical to those looking to market their organizations. Dorsey speaks passionately these days about creating a "user narrative" when developing a product that tells a story of the user's day-to-day life. This allows his companies, like Twitter and Square Reader, to create products that are built with the sole intention of filling a particular need.
What would famous psychologists say about online sharing? Here’s a look at what Freud, Maslow, Erikson, Gilligan & others might say. (Psychology of Sharing Online. See what six famous psychologists would say!
Many smart companies are using social media to generate business outcomes. But who owns these accounts when a person moves on? 1. If the face of your brand buil (Who really owns your social media accounts?
The hardware maker acquired Topsy Labs, which focuses on analyzing the half a billion messages sent over Twitter every day. (Apple Buys Topsy, a Social Media Analytics Firm: SAN FRANCISCO — Apple is not known for being social — rather,...
Free Technology for Teachers: 5 Fantastic Apps for Digital Storytelling on iPads on Educational Technology TechDivaAshlee curated by Ashlee Smith (Free Technology for Teachers: 5 Fantastic Apps for Digital Storytelling on iPads | @scoopit
How an Ad Agency a Fixed its Call-Center Marketing Reuters About a month after national advertising agency buyCalls contracted out a phone marketing campaign for a home-security client, it noticed a major discrepancy between the performance of its...
Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US nonprofits.
Email list is up 15%, online revenue grew 21% from 2012 levels, and the number of Twitter followers increased 264% over the past year, the 2013 eNonprofit Benchmarks Study, conducted by M+R Strategic Services and NTEN, found.
However, the long-term decline of email response rates is continuing, even as online revenues increase and social media audiences grow, according to the analysis.
Click-through rates for fundraising messages, for example, declined steeply (down 27% from 2011); consequently, fundraising response rates dropped to 0.07%—a 21% decrease from the prior year.
Below, additional findings from the 2013 eNonprofit Benchmarks Study, including an infographic, tables, and the following key findings and infographic:
Search Engine Land 8 Tips For Planning Your Small Business' 2014 Marketing Strategy Search Engine Land While the holiday season is undoubtedly a busy period for small business owners, it's important to set aside time to plan your marketing strategy...
9 Useful Social Media Tactics to Grow Your Audience Social media is an integral part of marketing today, but it can make or break you like the virtual doub - SEO Help (9 Useful Social Media Tactics to Grow Your Audience Social media is an integral...
What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to...
Sean Bennett's insight:
Gladwell, Godin and Avinash are the best in my opinion!
Social media is an important way in which your business should be communicating with the world. If your social media has become ineffective, the results can be detrimental to your brand and eventually to your bottom line.
Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy ...
Yesterday, I had the pleasure of doing a webinar on measurement and nonprofit for Kivi at the Nonprofit Marketing Guide. One of the questions I was asked, ”Why Data Informed? Why Not Data-Driven?”
In our book, “Measuring the Networked Nonprofit“,’ KD Paine and I explain how being data-informed is something very different from a data-driven culture. The term “data-driven” has been used to describe organizations that rely solely on cold hard data to make decisions. Being data-driven sounds great—in theory. But, because it doesn’t acknowledge the importance of basing decisions on multiple information sources, it can doom an organization to epic failures.
Eric Petersen was one of the first of the data geeks that I’ve read to suggest that the phrase “data-informed” is a far more useful label. Data-informed describes agile, responsive, and intelligent businesses that are better able to succeed in a rapidly changing environment. The concept of being data-informed resonates with nonprofit and public sector practitioners as well. Data-informed cultures are not slaves to their data. Mario Morino uses the phrase “information-based introspection” to refer to using and applying data in context to excel.
A guide to determine and describe the key audiences for a nonprofit communications strategy including key audiences and using personas. (RT @DennisFischman: RT @Communic8nHowe #Nonprofit Communications Strategy: Who's your audience?
You’ve been working hard to develop a great piece of content, spent countless hours working on creative thought leadership that solves real problems for your target audience, and set measurable goals for the campaign…but it’s not moving the needle...
I just took another look at the preliminary results from our 2013 Nonprofit Communications Trends survey (take it now, please!) and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of a dozen choices.
This begs the question, “What is a reasonable amount of quality content to expect from a nonprofit communicator?”
What’s reasonable for you will be way too much for some and way too little for others. Figuring out what’s reasonable depends on several factors....
[Great question from Kivi Leroux Miller with great answers too ~ Jeff]
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.