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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | marketing strategy | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss
Pierre Pouxviel's insight:

Un panorama utile de ce qu'il est possible de faire avec une marque sur les réseaux sociaux

 

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Eyal Levi's curator insight, May 8, 2014 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 2014 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 2014 4:21 PM

Thanks to Lauren Moss.

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Q&A: The 7 Success Factors of Social Business Strategy - Brian Solis

Q&A: The 7 Success Factors of Social Business Strategy - Brian Solis | marketing strategy | Scoop.it
Q&A: The 7 Success Factors of Social Business Strategy: Last year, my Altimeter Group colleague Charlene Li an... http://t.co/UbLSdiwPOg
Pierre Pouxviel's insight:
As usual, all communication initiatives are useless without a clear long term vision...
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Network Marketing Online

Network Marketing Online | marketing strategy | Scoop.it
Network Marketing Online Looking forward to generate unlimited list of leads or prospects for your Network marketing online business? Then, leave everything aside and read this post till the end. T...
Pierre Pouxviel's insight:
Very good pieces of advice for all marketers...
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What is your competitive advantage?

What is your competitive advantage? | marketing strategy | Scoop.it
How do you answer the question (What is your competitive advantage? | Business In Vancouver http://t.co/6ClnByW02n)
Pierre Pouxviel's insight:

The statement of the competitive advantage of a brand or an innovative product is always a critical issue in a marketer 's life. And if the end result can sound simple at the end of the day, this simplicity is always obtained after a long thinking and rewording phase...

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The 7 Innovation Secrets of Steve Jobs - Forbes

The 7 Innovation Secrets of Steve Jobs - Forbes | marketing strategy | Scoop.it
The 7 Innovation Secrets of Steve Jobs Forbes “The cure for Apple Apple is not cost-cutting; the cure for Apple is to innovate its way out of its current predicament.” Steve Jobs made that bold statement when he returned to Apple after a 12-year...
Pierre Pouxviel's insight:
Quelques bonnes leçons que tout marketer devrait garder en tête lorsqu'il développe un projet d innovation...
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Virage 2.0 » La montée des ambassadeurs et influenceurs en entreprises

Virage 2.0 » La montée des ambassadeurs et influenceurs en entreprises | marketing strategy | Scoop.it

 

En 2014, la plupart des experts et des études commanditées par les agences de recherche, placent le marketing de contenus et d’influence parmi les principales priorités des dirigeants d’entreprises.  Un peu, partout dans le monde, les spécialistes et blogueurs s’entendent sur l’importance du marketing de contenus et d’influence dans les médias sociaux pour les organisations.

 

Pierre Pouxviel's insight:

Comment rendre mon positionnement de marque ou d'entreprise plus visible ? En produisant du contenu pertinent qui va accroitre mon influence...Contribution très riche

 

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Rescooped by Pierre Pouxviel from retail 2.0
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Pourquoi mettre en place une Stratégie ROPO ou Web-to-Store ?

Pourquoi mettre en place une Stratégie ROPO ou Web-to-Store ? | marketing strategy | Scoop.it
Solution Web-to-Store : Internet outil incontournable avant de se déplacer en magasin (Ropo*) et en magasin consultation du site internet (Store-to-Web).

Via Stephane Papeil-Lalande
Pierre Pouxviel's insight:

Plus que jamais le processus d'achat du client doit être "sans couture" entre le magasin et le site internet et entre le site internet et le magasin. C'est un enjeu majeur pour tous les distributeurs en 2014...

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Stephane Papeil-Lalande's curator insight, October 31, 2013 7:58 AM

Pourquoi mettre en place une Stratégie ROPO ou Web-to-Store ?  

Rescooped by Pierre Pouxviel from Digital retail- Expérience client- Omnicanal.
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Darty, Sephora: "Le showrooming? Même pas peur!"

Darty, Sephora: "Le showrooming? Même pas peur!" | marketing strategy | Scoop.it
Alors que le showrooming (pratique qui consiste à se renseigner en magasin pour acheter en ligne) effraie nombre de commerçants, Darty et Sephora démontrent que c’est loin d’être une fatalité.

Via Outsign
Pierre Pouxviel's insight:

 Darty et Séphora 2 exemples qui montent que l'on peut bâtir une relation client sans couture entre web et magasin

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Outsign's curator insight, February 18, 2014 9:20 AM

Showrooming, reverse showrooming, je ne vois pas très bien le problème: finalement, avec une bonne stratégie omnicanal, la solution est toute trouvée.

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Four strategies to stop your brand becoming a commodity - Marketing Week

Four strategies to stop your brand becoming a commodity - Marketing Week | marketing strategy | Scoop.it
Four strategies to stop your brand becoming a commodity Marketing Week But Cutbill says: “Although it's great to see that we have a 12 per cent brand premium, the truth is that price comparison websites make the whole motor insurance market...
Pierre Pouxviel's insight:

Most of the times Marketers establish their price strategy without

knowing exactly the importance of price for consumers...Do consumers actually know the price of what they buy (price awareness) ? Have we a proven correlation between price change and demand change (price sensitivy) ?  2 relevant questions that will help to build a sound price strategy...

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How to strategically position your brand

How to strategically position your brand | marketing strategy | Scoop.it
Strategic Positioning is a statement of who you are.
Pierre Pouxviel's insight:

Defining a relevant positioning :  always easy to understand, very difficult to implement in real life. Probably one of the most misused marketing concept within companies...

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Rescooped by Pierre Pouxviel from Visual Marketing & Social Media
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How to Win the Zero Moment of Truth – ZMOT Marketing Strategies [Infographic]

How to Win the Zero Moment of Truth – ZMOT Marketing Strategies [Infographic] | marketing strategy | Scoop.it
According to Media Mosaic, in today’s marketing world marketers face 3 challenges which can be addressed using ZMOT (Zero Moment of Truth) marketing strategies.

Via Catherine Pham
Pierre Pouxviel's insight:

A good wrap-up of what your marketing issues could be...

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Rescooped by Pierre Pouxviel from visualizing social media
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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | marketing strategy | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss
Pierre Pouxviel's insight:

Un panorama utile de ce qu'il est possible de faire avec une marque sur les réseaux sociaux

 

more...
Eyal Levi's curator insight, May 8, 2014 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 2014 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 2014 4:21 PM

Thanks to Lauren Moss.