Sticky Marketing
1.0K views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Grant Leboff
Scoop.it!

Snapchat's new yellow button could be a game changer

Snapchat's new yellow button could be a game changer | Sticky Marketing | Scoop.it
The world got a glimpse at what could be a harbinger of possibilities when a yellow "Log in with Snapchat" button popped up inside the Bitmoji Keyboard app.
Grant Leboff's insight:

A new Snapchat development could indicate future plans for the platform

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

Snapchat Persuades Brands to Go Vertical With Their Video

Snapchat Persuades Brands to Go Vertical With Their Video | Sticky Marketing | Scoop.it
Snapchat is asking digital video advertisers if they are straight shooters. The popular messaging app is encouraging marketers and media companies to shoot ads vertically, a clear departure from the common practice of using wide-angle landscape shots.
Grant Leboff's insight:

As mobile increasingly becomes the dominant screen in our lives, we may start to see vertical video becoming ubiquitous

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

Why Apps for Messaging Are Trending

Why Apps for Messaging Are Trending | Sticky Marketing | Scoop.it
People are spending more time on messaging apps, which many say allow for multimedia exchanges and commerce in a more intimate setting than older social media sites.
Grant Leboff's insight:

As smart phones become ubiquitous, messaging apps are starting to become portals for online content and commerce

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

ABC to Produce Social Media Version of Evening Newscast

ABC to Produce Social Media Version of Evening Newscast | Sticky Marketing | Scoop.it
Walt Disney Co. (DIS)’s ABC News division
is producing a social-media version of its World News Tonight
program to attract mobile viewers.
Grant Leboff's insight:

With an increasing amount of content discovery happening on social platforms, it makes sense for ABC News division to produce a social media version of its World News Tonight prgramme

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

Twitter Invites Advertisers To Create Offers

Twitter Invites Advertisers To Create Offers | Sticky Marketing | Scoop.it
Expanding its ecommerce efforts, Twitter is inviting advertisers to create credit-card-connected promotions, and share them with users directly in their timelines. With their credit cards, users can
redeem the new "Twitter Offers" in stores without the need for a coupon or numerical code.
Grant Leboff's insight:

Twitter continues to try and cement its place within the e-commerce world

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

Snapchat, Square want to make it easy for you to send cash - CNET

Snapchat, Square want to make it easy for you to send cash - CNET | Sticky Marketing | Scoop.it
The social networking service popular among teens jumps into the mobile payments market.
Grant Leboff's insight:

Snapchat is the latest social networking platform to get into the mobile payments market

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

Facebook Wins: More Than 500 Million Are Using Messenger

Facebook Wins: More Than 500 Million Are Using Messenger | Sticky Marketing | Scoop.it
Facebook said Monday that more than 500 million people monthly are using Messenger, the standalone app that it ultimately forced people to download if they wanted to continue sending private messages to friends.
Grant Leboff's insight:

Facebook's strategy of separating the sending of private messages with the rest of Facebook seems to be paying off.

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

Twitter's Audacious Plan to Infiltrate All Your Apps | WIRED

Twitter's Audacious Plan to Infiltrate All Your Apps | WIRED | Sticky Marketing | Scoop.it
Twitter's new software development kit, Fabric, is the company's foundation for transforming a business based purely on a single product—Tweets!—into a diversified service aimed at every person and company that makes mobile apps.
Grant Leboff's insight:

Mat Honan gives us an insight into Twitter's plans to transform its business.

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

Does a Company Own Its Facebook Likes?

Does a Company Own Its Facebook Likes? | Sticky Marketing | Scoop.it
You can buy Likes, but a Florida judge says you can't own them
Grant Leboff's insight:

Who owns the social connections that an individual collects? The person themselves, or the company for which they are working at the time? It seems we have yet to come to a definitive answer.

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

WhatsApp Reaches 600 Million Active Users

WhatsApp Reaches 600 Million Active Users | Sticky Marketing | Scoop.it
The world's top messaging app still got even bigger, but its business model is perhaps still lacking.
Grant Leboff's insight:

WhatsApp is the world's biggest mobile messaging service and it is still growing

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

'I Just Won the World Cup. But First, Let Me Take a Selfie'

'I Just Won the World Cup. But First, Let Me Take a Selfie' | Sticky Marketing | Scoop.it
German forward Lukas Podolski cuddled up to teammate Bastian Schweinsteiger to snap a selfie after toppling Argentina 1-0 in the World Cup final.
Grant Leboff's insight:

What would you do after winning the World Cup? In the digital age, it appears the priority is to take a selfie.

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

Glympse scores $12M as its location-sharing technology moves into more apps, gadgets

Glympse scores $12M as its location-sharing technology moves into more apps, gadgets | Sticky Marketing | Scoop.it
Glympse’s integration with messaging apps, navigation systems and even wearables is starting to overshadow it’s core app. That’s a good thing since Glympse earns its paycheck every time a partner uses its service.
Grant Leboff's insight:

In this brave new world, context is everything. Glympse is helping lead the way with its location sharing technology.

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

To buy a Facebook video ad, pay $1 million, then jump through hoops

To buy a Facebook video ad, pay $1 million, then jump through hoops | Sticky Marketing | Scoop.it
A video ad on Facebook will cost advertisers about $1 million a day, but the social network won't accept a check from just anyone. Just a small group of brands was invited to submit concepts for the approval of its creative team.
Grant Leboff's insight:

Want to run a video ad on Facebook? All you need is $1miilion per day. Then your ad must be approved by Facebook's creative team. Finally, you will have to create an ad that will capture people's attention without sound. Sound interesting? Reed Albergotti tells us more 

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

N.F.L. Will Stream Thursday Games on Twitter

N.F.L. Will Stream Thursday Games on Twitter | Sticky Marketing | Scoop.it
Eager to reach the growing number of younger fans without televisions, the N.F.L. will broadcast 10 Thursday night regular-season games over the Internet.
Grant Leboff's insight:

Twitter attempts to solidify its place as a real time and live platform by agreeing a deal to stream NFL Thursday night games. Meanwhile both the NFL and Twitter look to widen their reach and appeal.

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

Coming to Snapchat: live sports broadcasting - Digiday

Coming to Snapchat: live sports broadcasting - Digiday | Sticky Marketing | Scoop.it
Snapchat is look to forge media-rights deals with sports leagues and their broadcast partners so it can feature live sports in its app.
Grant Leboff's insight:

Mobile messaging services are becoming portals in their own right for content and commerce. Leading the way is Snapchat.

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

Ultrasonics may soon let you touch what you see in virtual reality

Ultrasonics may soon let you touch what you see in virtual reality | Sticky Marketing | Scoop.it
Thanks to new ultrasonic-powered haptic technology, you may soon be able to feel virtual reality instead of just see it.
Grant Leboff's insight:

There is no doubt that virtual reality is going to get big over the next few years. Ultrasonics may make this even better by adding touch to the seeing and hearing experience.

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

Image recognition increasingly an app must-have as scanning gains ground - Mobile Commerce Daily - Software and technology

Image recognition increasingly an app must-have as scanning gains ground - Mobile Commerce Daily - Software and technology | Sticky Marketing | Scoop.it
Grant Leboff's insight:

In 2015 we will move one step closer to the whole world becoming a showroom; as image recognition technology is increasingly being adopted in order to allow people to scan-to-shop.

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

Wearables? Bet your shirt on it: Smart garments are about to take off | ZDNet

Wearables? Bet your shirt on it: Smart garments are about to take off | ZDNet | Sticky Marketing | Scoop.it
Smart garments may be largely confined to sport for the moment but technology-enabled clothing could well be about to find far bigger audiences outside the fitness industry.
Grant Leboff's insight:

The eventual merging of man and machine is getting closer, as Gartner predicts smart garments will outstrip all other wearable devices by 2016.

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

JetBlue's New Initiative Aims to 'Fly It Forward'

JetBlue's New Initiative Aims to 'Fly It Forward' | Sticky Marketing | Scoop.it
Social movement gives out a ticket at random, with the recipient expected to pass it along.
Grant Leboff's insight:

A good example of a creative campaign where JetBlue makes its customers the heroes

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

Facebook, phones now part of election decisions

Facebook, phones now part of election decisions | Sticky Marketing | Scoop.it
When you go to the polls for midterm elections on Tuesday, there will be a chance that your Facebook feed, and your phone, helped you decide how to vote.
Grant Leboff's insight:

We see the growing influence of mobile and social in all facets of our lives. In this instance voting in the 2014 Midterm elections in the U.S. Thank you Doug Gross for this insight.

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

Facebook Relaunches Atlas With Agency Sign-On

Facebook Relaunches Atlas With Agency Sign-On | Sticky Marketing | Scoop.it
Atlas is getting a facelift with a system that enables it to better serve and measure ads across devices, beyond just Facebook screens, using its own data
Grant Leboff's insight:

Facebook is increasing its capability to serve and measure ads beyond its own platform.

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

Intel poised to launch luxury smart bracelet at Barneys - CNET

Intel poised to launch luxury smart bracelet at Barneys - CNET | Sticky Marketing | Scoop.it
The chipmaker, which first announced plans for the bracelet in January, is expected to unveil the wearable in the coming weeks, a person familiar with the matter told CNET.
Grant Leboff's insight:

Intel's expected  announcement of a luxury smart bracelet is another step on the journey of wearable technology becoming ubiquitous.

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

Report: Amazon Prepping to Tackle Google AdWords With Ad Platform

Report: Amazon Prepping to Tackle Google AdWords With Ad Platform | Sticky Marketing | Scoop.it
Amazon is developing an expanded online advertising platform designed to take on Google, according to a new report in The Wall Street Journal.
Grant Leboff's insight:

Google and Facebook currently control two-thirds of the Global Mobile Ad Market. Could Amazon be about to dent that market share? 

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

BlaBlaCar, a Ride-Sharing Start-Up in Europe, Looks to Expand Its Map

BlaBlaCar, a Ride-Sharing Start-Up in Europe, Looks to Expand Its Map | Sticky Marketing | Scoop.it
More than eight million people use BlaBlaCar, a hitch-a-ride online service which says it has raised $100 million from American and European venture firms.
Grant Leboff's insight:

A great example of the 'sharing economy' and how business and commerce is changing in a 'connected' world.

more...
No comment yet.
Scooped by Grant Leboff
Scoop.it!

Slidejoy, an app that pays users to view ads, takes top prize at Wharton competition - Philadelphia Business Journal

Slidejoy, an app that pays users to view ads, takes top prize at Wharton competition - Philadelphia Business Journal | Sticky Marketing | Scoop.it
The founders of Slidejoy received $30,000 at this year’s Wharton Business Plan Competition.
Grant Leboff's insight:

Is paying users to view advertisements the future for mobile advertising? The founders of Slidejoy seem to be having success with the model so far. Lauren Hertzler tells us more.

more...
No comment yet.