Marketing Strategy
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25 sweet hot chocolate recipes to keep your holidays cozy

25 sweet hot chocolate recipes to keep your holidays cozy | Marketing Strategy | Scoop.it
As the temperatures drop and cold weather misery takes over, optimal coziness is a top priority.
Sweaters, scarves, mittens fireplaces, are all winter must-haves.
Danielle Noto's insight:

awesome

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This Winter Wasn't Nearly as Cold as You Think, Feds Say

This Winter Wasn't Nearly as Cold as You Think, Feds Say | Marketing Strategy | Scoop.it
By the imprecise measure of human perception, this winter was a brutal one across much of the central and eastern United States.
Danielle Noto's insight:

Apparently, the reason I felt like I was so unbelievably cold all winter in NYC was because global warming lulled me into a false expectation of mild winters for my whole life...

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SXSW Interactive 2014: Content Marketing, the Rise of the Dark Net, and the ... - ClickZ

SXSW Interactive 2014: Content Marketing, the Rise of the Dark Net, and the ... - ClickZ | Marketing Strategy | Scoop.it
SXSW Interactive 2014: Content Marketing, the Rise of the Dark Net, and the ...
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People just likes the term "Dark Net" because it sounds so similar to "Dark Knight." Any opportunity to sex up internet terms is fine with me.

 

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5 Steps To An Integrated Approach To SEO-Friendly Content Marketing - Marketing Land

5 Steps To An Integrated Approach To SEO-Friendly Content Marketing - Marketing Land | Marketing Strategy | Scoop.it
5 Steps To An Integrated Approach To SEO-Friendly Content Marketing
Marketing Land
Because investments in content are growing at a record pace, the pressure for online marketers to show increased returns are heightened.
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AD Dynamo Launches Africa's First Content Marketing Platform - AllAfrica.com

AD Dynamo Launches Africa's First Content Marketing Platform - AllAfrica.com | Marketing Strategy | Scoop.it
AD Dynamo Launches Africa's First Content Marketing Platform AllAfrica.com Ad Dynamo has launched a Content Marketing Platform dubbed as Ad Dynamo's Paid Content product which will allow brands to explore thousands of publishers, negotiate a price...
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Why Audiences Hate Hard News—And Love Pretending Otherwise

Why Audiences Hate Hard News—And Love Pretending Otherwise | Marketing Strategy | Scoop.it
Ask readers what they want, and they'll tell you vegetables. Watch them quietly, and they'll mostly eat candy. 
Danielle Noto's insight:

Keep this information in mind when devising your content marketing strategy. A little candy goes a long way.

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Lending Club Raises $115M In Debt And Equity, Buys Financing Company Springstone Financial For $140M

Lending Club Raises $115M In Debt And Equity, Buys Financing Company Springstone Financial For $140M | Marketing Strategy | Scoop.it
 Peer-to-peer lending marketplace Lending Club is announcing new funding and an acquisition this morning. The company raised $65 million from T.
Danielle Noto's insight:

LOve this!

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Analytics for Agencies #6 - Measuring Customer Engagement

This webinar will go through the steps required in mapping out a full-featured Google Analytics implementation. If your analysis has ever fallen short becaus...
Danielle Noto's insight:

Excellent (and loooooong) webinar for creating a Google Analytics campaign with all the bells and whistles.

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3 Online Lead Generation Worksheets for Marketers - Free! | Social ...

3 Online Lead Generation Worksheets for Marketers - Free! | Social ... | Marketing Strategy | Scoop.it
Any job is only half as difficult when you have the right tools to use, and a little bit of guidance to get you started on your way. What sort of difference could the right head start make in your 2014 lead generation campaign?
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