Marketing Strategy
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10 Tactics You Must Use in Your Content Marketing Strategy - Jeffbullas's Blog

10 Tactics You Must Use in Your Content Marketing Strategy - Jeffbullas's Blog | Marketing Strategy | Scoop.it
What drives traffic on the social web at high speed is great content and social networks.
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It is possible for manufacturers to become great marketers

It is possible for manufacturers to become great marketers | Marketing Strategy | Scoop.it
Manufacturers can become great marketers. In this podcast, Gary Mintchell shares his experience, tips and suggestions about how to become great.
Bruce McDuffee's insight:
Listen to Gary Mintchell share his experience, wisdom and ideas about how manufacturing marketers can become the next great marketers. Manufacturing Marketing Matters at the Manufacturing Marketing Institute
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Marketing for manufacturing companies, clips from thought leaders

Marketing for manufacturing companies, clips from thought leaders | Marketing Strategy | Scoop.it
Manufacturing Marketing Matters podcast - clip show - highlights from the most popular podcasts. Marketing for manufacturing companies has changed
Bruce McDuffee's insight:
The first clip show from Manufacturing Marketing Institute #podcast. Listen to top clips from Joe Pulizzi, Cam Mackey and Thad Kahlow about pilot programs, too much product content, ROI and advancing the practice of marketing in manufacturing.
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Customer centric marketing wins business

Customer centric marketing wins business | Marketing Strategy | Scoop.it
The next strategic asset for manufacturers is customer centric marketing, a new way to engage beyond the typical product pitch.
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SEO for B2B manufacturing is a critical component of the new way

SEO for B2B manufacturing is a critical component of the new way | Marketing Strategy | Scoop.it
B2B manufacturing companies not paying attention to SEO are taking a big risk.SEO should be a critical component of any B2B manufacturing company's strategy
Bruce McDuffee's insight:
Great info and resources in this week's episode from Manufacturing Marketing Institute #MFGmarketing
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Content strategy for manufacturing drives growth

Content strategy for manufacturing drives growth | Marketing Strategy | Scoop.it
CMI content marketing research for B2B manufacturing - a written content strategy for manufacturing makes a big difference and gives mfg companies an edge.
Bruce McDuffee's insight:
Listen to this week's podcast as Michele Linn shares insights, ideas and suggestions about the latest and greatest @CMIcontent #B2B #manufacturing content marketing research.
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Social selling and marketing for manufacturers

Social selling and marketing for manufacturers | Marketing Strategy | Scoop.it
Social selling and social marketing are great ways to engage with prospective customers early in the buying process
Bruce McDuffee's insight:

Manufacturers can and should be leveraging social media for building relationship in that critical 57% phase of the buying process.  Listen to Jeff Leo Herrmann share his expertise.

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Smart marketing to engineers with Rebecca Geier

Smart marketing to engineers with Rebecca Geier | Marketing Strategy | Scoop.it
Learn all about marketing to engineers and other technical audiences with relevant and useful content
Bruce McDuffee's insight:

Are you marketing to engineers or other technical audiences? If yes, this podcast is essential for you.

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Lead generating engineering stories grow revenue

Lead generating engineering stories grow revenue | Marketing Strategy | Scoop.it
Listen to John Hayes talk to Bruce McDuffee about how to create a relevant, useful, lead generating engineering stories.
Bruce McDuffee's insight:

Engineers love a good story too, as long as it is relevant and, in most cases, told by another engineer.

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Content marketing for manufacturing requires a strategy

Content marketing for manufacturing requires a strategy | Marketing Strategy | Scoop.it
Content marketing for manufacturing will grow a manufacturing business if there is a strategy and a consistent, relevant and value distribution plan.
Bruce McDuffee's insight:

Hear about why content marketing works for manufacturers and why it might not.

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A business case for content marketing in manufacturing

A business case for content marketing in manufacturing | Marketing Strategy | Scoop.it
Listen to Achinta Mitra a 25 year industrial marketing veteran talk about the business case for content marketing in manufacturing.
Bruce McDuffee's insight:

If you're in manufacturing, this podcast is chock full of useful information about content marketing in manufacturing.

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Product to Knowledge Strategy Shift Grows a MFG Business

Product to Knowledge Strategy Shift Grows a MFG Business | Marketing Strategy | Scoop.it
Listen to David Love talk about his electronics manufacturing company's marketing strategy shift from a product to knowledge strategy
Bruce McDuffee's insight:

Product to knowledge strategy is not easy, but it pays off.

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The 3-Step Conversion Funnel That Will Revolutionize Your Conversion Optimization - CrazyEgg

The 3-Step Conversion Funnel That Will Revolutionize Your Conversion Optimization - CrazyEgg | Marketing Strategy | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.


Via marketingIO
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marketingIO's curator insight, November 23, 2015 9:28 PM

Important details when you click through.

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MM 003 - Assembly Line and Modern Marketing Process

MM 003 - Assembly Line and Modern Marketing Process | Marketing Strategy | Scoop.it
The modern marketing process is starkly similar to the manufacturing assembly line.
Bruce McDuffee's insight:

New podcast for marketers in manufacturing.  Check it out.

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Ideas for more effective marketing for manufacturing

Ideas for more effective marketing for manufacturing | Marketing Strategy | Scoop.it
These ideas shared by Duane Nelson will enlighten your viewpoint of manufacturing marketing and give you some objectives for more effective marketing.
Bruce McDuffee's insight:
Henry Ford said, "if I asked my customers what they wanted in transportation, they would have said a faster horse". Duane Nelson says more about understanding your customers.
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How educational content works together with product content.

How educational content works together with product content. | Marketing Strategy | Scoop.it
Learn how this mid-size manufacturing company is able to leverage educational content to engage and serve their target audience.
Bruce McDuffee's insight:
Listen to Doug Laplante, Chief Innovation Officer at New Pig share his content marketing journey on the Manufacturing Marketing Institute podcast.
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Content creation is a manufacturer's challenge and an opportunity

Content creation is a manufacturer's challenge and an opportunity | Marketing Strategy | Scoop.it
Good quality content creation is challenging for manufacturing marketers and it is a huge opportunity. Listen to the podcast to learn why and how.
Bruce McDuffee's insight:
Challenged with creating effective content? Wondering if it is really as important as everyone says? (it is!) Listen to Manufacturing Marketing Institute weekly podcast to learn more from Rick Ellis at CFE Media.
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Marketing metrics for manufacturing is a mindset

Marketing metrics for manufacturing is a mindset | Marketing Strategy | Scoop.it
Capturing meaningful and accurate marketing metrics is a mind set for manufacturers where marketing usually takes a back seat to sales metrics. Learn more.
Bruce McDuffee's insight:
Marketing metrics for manufacturers may not be as complex as you think.
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Product marketing and content marketing - same or different?

Product marketing and content marketing - same or different? | Marketing Strategy | Scoop.it
Product marketing versus content marketing, are they the same or different? Listen to the Manufacturing Marketing Matters podcast to learn more.
Bruce McDuffee's insight:

Product marketing and content marketing do coexist  and should be integral to each other.

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Educational webinars for high engagement

Educational webinars for high engagement | Marketing Strategy | Scoop.it
Learn how and why educational webinars engage with the people in your target audience 50x more than product webinars.
Bruce McDuffee's insight:

Educational webinars are the number on tactic for audience engagement in the manufacturing markets.

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Digital marketing solutions for manufacturers work

Digital marketing solutions for manufacturers work | Marketing Strategy | Scoop.it
MM Matters podcast talks about the digital marketing solutions for manufacturing companies as a way to grow the business
Bruce McDuffee's insight:

Listen to Cam Mackey of MAPI and Thad Kahlow of Business Online discuss their highly relevant research about the adoption of digital marketing in the manufacturing sector. Great tips, suggestions and insight from these two manufacturing marketing gurus.

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Marketing for manufacturers within the 7th Era

Marketing for manufacturers within the 7th Era | Marketing Strategy | Scoop.it
Listen to Carla Johnson talk about how manufacturers can grow their businesses by marketing with experiences and not pushing products.
Bruce McDuffee's insight:

An interesting way to look at marketing a manufactured product.

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New Way to go-to-market for Manufacturers

New Way to go-to-market for Manufacturers | Marketing Strategy | Scoop.it
The new go-to-market for manufacturers relies on a new way of thinking about how manufacturers take their products to market.
Bruce McDuffee's insight:

The 'New Way' will position your manufacturing business as the go to expert for your target audience.

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Gain manufacturing leadership buy-in for marketing initiatives

Gain manufacturing leadership buy-in for marketing initiatives | Marketing Strategy | Scoop.it
Manufacturing leadership buy-in is a crucial step if you plan to pitch a new and innovative marketing idea. Learn how in this MM Matters podcast.
Bruce McDuffee's insight:

Gaining buy-in is a critical skill manufacturing marketers should possess. Listen to how to gain buy-in in this latest podcast.

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Content marketing success at a large manufacturer

Content marketing success at a large manufacturer | Marketing Strategy | Scoop.it
Listen to Craig Coffey of Lincoln Electric talk about a content marketing success story where educational content trumps product marketing.
Bruce McDuffee's insight:

Listen to Craig Coffey of Lincoln Electric talk about a content marketing success story.

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Introduction to Manufacturing Marketing Matters - a podcast

Introduction to Manufacturing Marketing Matters - a podcast | Marketing Strategy | Scoop.it
Manufacturing Marketing Matters is a podcast created for marketers working in manufacturing. The purpose is to help advance marketing as a practice.
Bruce McDuffee's insight:

Please check it out and subscribe on iTunes, review and rate it too.

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