Marketing Strategy
Follow
134 views | +0 today
 
Scooped by Bruce McDuffee
onto Marketing Strategy
Scoop.it!

10 Tactics You Must Use in Your Content Marketing Strategy - Jeffbullas's Blog

10 Tactics You Must Use in Your Content Marketing Strategy - Jeffbullas's Blog | Marketing Strategy | Scoop.it
What drives traffic on the social web at high speed is great content and social networks.
more...
No comment yet.

From around the web

Your new post is loading...
Your new post is loading...
Scooped by Bruce McDuffee
Scoop.it!

Social media for manufacturing doesn't work

Social media for manufacturing doesn't work | Marketing Strategy | Scoop.it
The target audience for manufacturing companies does not value social media. Read about 3 alternatives to social media for manufacturing.
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Key B2B Marketing Challenges and Strategies - MarketingProfs.com (subscription)

Key B2B Marketing Challenges and Strategies - MarketingProfs.com (subscription) | Marketing Strategy | Scoop.it
Marketing Strategy - A recent B2B marketing study paints an interesting picture of the marketing challenges US businesses are encountering, the strategies they are employing, and what they could be doing more of ...
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Manufacturing Marketers Lag in Marketing Automation Adoption

Manufacturing Marketers Lag in Marketing Automation Adoption | Marketing Strategy | Scoop.it
Manufacturing marketers lag, but they aren't the farthest behind. There is a huge opportunity for a progressive company to take market share.
more...
No comment yet.
Rescooped by Bruce McDuffee from Public Relations & Social Media Insight
Scoop.it!

The Only Thing You Need To Know About Content Marketing Strategy

The Only Thing You Need To Know About Content Marketing Strategy | Marketing Strategy | Scoop.it
One of the biggest mistakes I see business owners make when blogging for their business is confusing blogging with a content marketing strategy. It’s true that the two are inseparably related, but…

Via Jeff Domansky
Bruce McDuffee's insight:

Absolutely - blogging is not a content marketing strategy.  Neither is social media.

more...
Jeff Domansky's curator insight, January 25, 1:01 PM
Lacy Biggs says create value and readers will follow.
Darcy Bevelacqua's curator insight, January 26, 2:40 PM

Content marketing is getting more important -he are some tips on how to imporve what you are doing. 

Rescooped by Bruce McDuffee from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Everything You Need To Know About Sponsored Content

Everything You Need To Know About Sponsored Content | Marketing Strategy | Scoop.it

Has your business considered sponsored content? Research says it can be a worthwhile addition to your business's marketing efforts.


Via Kamal Bennani
Bruce McDuffee's insight:

Excellent comprehensive article all about sponsored content (native advertising).

more...
No comment yet.
Rescooped by Bruce McDuffee from Public Relations & Social Media Insight
Scoop.it!

Pinterest Marketing & SEO Tips: Business Strategy & Ideas

Pinterest Marketing & SEO Tips: Business Strategy & Ideas | Marketing Strategy | Scoop.it
The article explains how I became one of the top pinners for "baby shower" on Pinterest. Includes Pinterest marketing / SEO tips & ideas for business.

Via Jeff Domansky
Bruce McDuffee's insight:

The unanswered question here is 'did it increase sales?'  I think it's a common mistake by small business to put time and effort into getting more views, shares, likes, comments etc. but not knowing or, even worse, knowing that the social media site is missing your target audience.  ID the target audience first, then choose social channels only if your target is present.

more...
Jeff Domansky's curator insight, December 15, 2014 8:50 PM

Brian Lang shares a quick Pinterest case study.

Rescooped by Bruce McDuffee from Business: Economics, Marketing, Strategy
Scoop.it!

So You're Thinking About Implementing Marketing Automation

So You're Thinking About Implementing Marketing Automation | Marketing Strategy | Scoop.it
Marketing Strategy - Marketing automation software can add to your workload, alienate important prospects, and cause you to add hundreds of dollars to the swear jar—or... it can deliver real, positive ROI.

Via Pantelis Chiotellis
Bruce McDuffee's insight:

Good article for anyone thinking about marketing automation or wondering how to get ROI from their existing MAP.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

More marketers are needed in the boardroom: report - Econsultancy (blog)

More marketers are needed in the boardroom: report - Econsultancy (blog) | Marketing Strategy | Scoop.it
In November we published our Value of Marketing report, in which we discussed the need for CMOs and CFOs to talk the same language.
Bruce McDuffee's insight:

Yes, executive teams and boards of directors need a person with marketing wisdom that not only knows the strategic, but someone who knows the tactical end of modern day marketing.  The firms who get this idea and embrace marketing as a critical component of business success just as important as finance and operations will win in their marketplace.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Knowledge Marketing for Industry - Which Manufacturing Marketing Scenario Best Describes Your Team?

Knowledge Marketing for Industry  - Which Manufacturing Marketing Scenario Best Describes Your Team? | Marketing Strategy | Scoop.it
Do you ever wonder why your company just can't seem to grow the top line? Or, even worse, why you can't seem to stop the slow and steady decl
more...
No comment yet.
Rescooped by Bruce McDuffee from Digital-News on Scoop.it today
Scoop.it!

3 Rules for Success from the Top 10 Marketers of 2014 | Convince and Convert: Social Media Strategy and Content Marketing Strategy

The best way to learn how to break through the content marketing noise is to find out which content marketers are successful at it and learn from their experiences, strategies, and mistakes.

Via Thomas Faltin
Bruce McDuffee's insight:

A lot of cliches here, but overall some good thinking material for marketers.

more...
Janelle's curator insight, October 25, 2014 4:30 PM

This article summarizes the ultimate way to succeed as a content marketers, outlined by the top 10 marketers of 2014. They discuss how empathy is the bruise between you and your customer. This means as a marketer you must step into the shoes of your customers because without empathy in your content, you are neglecting what your customers care about. Your content must align with customers' needs and their direction for getting information. This even means sometimes you must shift the focus of your content from the brand to your customers. 

Since I am in Week 2 of my social media audit, before reading this article I was reviewing Starbucks' twitter account. I noticed here that although they are constantly posting about their campaigns for Postcrossers and Common Cause, they are constantly emphasizing that this is all occurring at Starbucks by using #atStarbucks in every single post. I think its great that they are being socially responsible as a business but I think to really be affective they should stop focusing on the fact that it is happening at Starbucks but more on helping the cause.

This article also emphasizes the need to invest your best time in creating quality content. This means setting aside a good time everyday to sit down and create content. This routine gets you very into it and helps you accomplish great creative content that is strong and highly engaging for your customers and your brand. Once you know how to build great content, you will also know how to present it perfectly. I notice this in managing my own personal social media accounts. Since they are personal pages, they are almost creating myself as a brand. For example, I post usually 4 instagrams per week and I always post them at similar times. I take a good time to sit and edit the photos in a way I would like them presented. I then think about which time to post the pictures in order to reach the greatest audience and get the most likes. 

The top 10 marketers enhance the notion that your marketing content should be treated as one of your most important business assets. With the amount of work you are putting into the content, it should be respected as a if it is a business asset. Basically, a business has no business if its customers and target audiences are not aware of it. The content marketers job is to create awareness and communicate with the customers in order to build a business's reputation and grow its success. 

The last notion the marketers explain is that as a marketer you need to become a content marketing jack of all trades. Creating a balance of your content is key to success. As a marketer, you must have an eye for design and an ear for writing. Your role as a content marketer is also called a "media mentor." 

 

All of this information gathered from the top 10 marketers of 2014 all lead to the 3 rules for success:

1. Maintain a strong dedication for building quality content focused on the needs of customers.

2. Master the skills of writing, creation design, and interpretation so you can adjust and define your message in accordance with what your audience needs.

3. Make sure your content is treated seriously and produces the business goals you hope to achieve in the long run.

Scooped by Bruce McDuffee
Scoop.it!

Strategy Is Not a To-Do List - Entrepreneur

Strategy Is Not a To-Do List - Entrepreneur | Marketing Strategy | Scoop.it
Don't simply go through the motions of customer development. You should have a deep understanding of the purpose behind it.
Bruce McDuffee's insight:

Good post on the difference between strategy and a to do list.  One aspect of strategy that I like is that it guides you when to say 'no' to an item on the to do list.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Knowledge Marketing for Industry - Times Have Changed. Your Customers Have Changed. Have You Changed?

Knowledge Marketing for Industry  - Times Have Changed. Your Customers Have Changed. Have You Changed? | Marketing Strategy | Scoop.it

You're being pressured by the owners, the board of directors, shareholders, Wall Street and others to grow your manufacturing business.

more...
No comment yet.
Rescooped by Bruce McDuffee from Content Marketing & Content Strategy
Scoop.it!

The Power of Multi-Channel Digital Marketing Campaign (Infographic)

The Power of Multi-Channel Digital Marketing Campaign (Infographic) | Marketing Strategy | Scoop.it
Wise business owners wanting to make their mark in this highly integrated world make use of effective digital marketing channels to promote their products, services and brands. But if business owners…

Via Stefano Principato
more...
Stefano Principato's curator insight, September 17, 2014 12:16 AM

Enter Multi-Channel Digital Marketing campaigns – a strategy that combines various kinds of indirect and indirect marketing channels to generate favorable actions or responses from targeted audiences.

Scooped by Bruce McDuffee
Scoop.it!

10 common misconceptions about webinars

10 common misconceptions about webinars | Marketing Strategy | Scoop.it
Like most marketing tactics, webinars are often misunderstood and executed poorly leading to these common misconceptions
more...
No comment yet.
Rescooped by Bruce McDuffee from Business: Economics, Marketing, Strategy
Scoop.it!

Which Digital Marketing Tactic Has the Biggest Revenue Impact?

Which Digital Marketing Tactic Has the Biggest Revenue Impact? | Marketing Strategy | Scoop.it
Marketing Strategy - One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.

Via Pantelis Chiotellis
Bruce McDuffee's insight:

My experience with B2B manufacturing companies supports the choice of email as having the most impact on revenue.  Social impact and paid search are minimal or at least can't be measured very easily.  But there's always a little faith behind TOMA!

more...
Maria Rekrut's curator insight, March 4, 8:56 AM

Wow the stats don't lie!!

Panos Fotiadis's curator insight, March 5, 2:53 AM

haha, i think i will do no. 1

Brand Lounge's curator insight, March 5, 6:48 AM

We tend to agree with SEO and Paid Search, what is your intake in this?

Scooped by Bruce McDuffee
Scoop.it!

Does Agility Offer an Advantage to Manufacturing Marketers? - Knowledge Marketing for Industry

Does Agility Offer an Advantage to Manufacturing Marketers? - Knowledge Marketing for Industry | Marketing Strategy | Scoop.it
   I have to say, I’m intrigued and maybe even fascinated by this concept of effectual marketing planning or agility applied to the marketing plan.   With a bit of research, one discovers that effectual marketing planning is based on the verb, effectuate. Effectuate means ... Read more...
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Does Your Content We-We All Over Itself - Knowledge Marketing for Industry

Does Your Content We-We All Over Itself - Knowledge Marketing for Industry | Marketing Strategy | Scoop.it
   The first thing effective content marketers learn is to get over themselves. Effective manufacturing marketers realize the people in their target audience don’t care about their company, their CEO, their sales people or their marketing people. Great manufacturing marketers know the content they create ... Read more...
Bruce McDuffee's insight:

If you see a lot of pronouns like 'we', 'our', 'I', then there's a good chance your marketing is we-weing all over the company brand.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Lead Generating Webinars for Manufacturing - 8 Step Framework - Knowledge Marketing for Industry

Lead Generating Webinars for Manufacturing - 8 Step Framework - Knowledge Marketing for Industry | Marketing Strategy | Scoop.it
   Last week, we discussed how to get started with lead generating webinars.  This week, we’ll delve into the detail of the first 4 steps of the 8 step framework.  You can view the webinar covering the same topic here. The 8 Step Framework is ... Read more...
Bruce McDuffee's insight:

Product marketing fails where knowledge marketing sails!  Educational (not about your product) webinars generate much broader and more meaningful engagement than product webinars.  Try it!  Call KMI if you need turn key webinar service.

more...
No comment yet.
Rescooped by Bruce McDuffee from Business: Economics, Marketing, Strategy
Scoop.it!

29 Must-Read Content Marketing Articles of 2014

29 Must-Read Content Marketing Articles of 2014 | Marketing Strategy | Scoop.it
Content - As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.

Via Pantelis Chiotellis
Bruce McDuffee's insight:

A lot of good information in these posts.  As always, I suggest reading with a critical eye.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

How to develop Your Strategic Thinking - Business 2 Community

How to develop Your Strategic Thinking - Business 2 Community | Marketing Strategy | Scoop.it
When faced with a choice – to deal with what is in front of you, or to take time to determine your strategic direction – how many times out of 10 would you opt to deal with the demands of the day…
Bruce McDuffee's insight:

I especially like 'think critically'.  Critical thinking and discussion is a lost skill in most corporations - replaced by group think and 'don't rock the boat' mentality.

more...
No comment yet.
Rescooped by Bruce McDuffee from Content Marketing & Content Strategy
Scoop.it!

Three Ways To Make Your Landing Page Stand Out

Three Ways To Make Your Landing Page Stand Out | Marketing Strategy | Scoop.it
A landing page should be the centerpiece of your online marketing strategy. A landing page is a special webpage used to encourage people to take an action.

Via Stefano Principato
Bruce McDuffee's insight:

Three good tips for landing pages.  The most important tip; don't try to cram everything you offer into the landing page - keep is simple!

more...
No comment yet.
Rescooped by Bruce McDuffee from Content Marketing & Content Strategy
Scoop.it!

The 10 Essential Elements Of A Content Engine

The 10 Essential Elements Of A Content Engine | Marketing Strategy | Scoop.it
Content marketing is a critical component of your company’s marketing strategy. In order to be successful marketing with engaging, educational or entertaining content, it’s essential that you hav…

Via Stefano Principato
Bruce McDuffee's insight:

Good way to present the components of a strong content marketing team.  Executive buy-in will be critical to the long term success, but sometimes you need to start a pilot program first to get the buy-in.

more...
Marco Favero's curator insight, October 29, 2014 3:31 AM

aggiungi la tua intuizione ...

Scooped by Bruce McDuffee
Scoop.it!

Enterprises' Top Digital Marketing Priorities for 2015 - MarketingProfs.com (subscription)

Enterprises' Top Digital Marketing Priorities for 2015 - MarketingProfs.com (subscription) | Marketing Strategy | Scoop.it
Marketing Strategy - Some 69% of senior marketers at enterprise companies anticipate an increase in digital spend beyond inflation in 2015, and only 6% foresee a decrease, according to a recent report from ...
Bruce McDuffee's insight:

This is interesting data.  What is surprising to me is that enterprise companies still seem to silo 'digital marketing' and 'traditional marketing'.  Obviously there are digital tactics or channels, but what is the benefit of separating the two?

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

How to Build a Better Content Marketing Strategy

How to Build a Better Content Marketing Strategy | Marketing Strategy | Scoop.it
While following a documented content marketing strategy closely can help keep it focused on your organization's goals, you will often need to account for new insights and information you receive as...
Bruce McDuffee's insight:

Nice framework for a content marketing strategy.  In addition, consider building a proper marketing plan which should include the content strategy, tactics, etc.

more...
No comment yet.
Rescooped by Bruce McDuffee from Online Marketing Resources
Scoop.it!

Why You Shouldn't Have a Mobile Marketing Strategy

Why You Shouldn't Have a Mobile Marketing Strategy | Marketing Strategy | Scoop.it

We all need to move beyond thinking about mobile marketing strategies. This post shows you why and offers actionable tactics that'll keep your team on top of this ever-changing area of marketing.


Via Pedro Da Silva
Bruce McDuffee's insight:

Agreed, you should have a marketing strategy that includes mobile as one tactic/tool.

more...
No comment yet.