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Content Marketing - How Content Converts to Revenue

What every professional marketer should know about generating revenue with content marketing. Learn about the 7 pieces of the conversion puzzle.
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The Power of Multi-Channel Digital Marketing Campaign (Infographic)

The Power of Multi-Channel Digital Marketing Campaign (Infographic) | Marketing Strategy | Scoop.it
Wise business owners wanting to make their mark in this highly integrated world make use of effective digital marketing channels to promote their products, services and brands. But if business owners…

Via Stefano Principato
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Stefano Principato's curator insight, September 17, 12:16 AM

Enter Multi-Channel Digital Marketing campaigns – a strategy that combines various kinds of indirect and indirect marketing channels to generate favorable actions or responses from targeted audiences.

Rescooped by Bruce McDuffee from Business: Economics, Marketing, Strategy
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Content Marketing Institute’s Robert Rose: Marketers Get Strategic With Content, Planning - The Customer Edge

Content Marketing Institute’s Robert Rose: Marketers Get Strategic With Content, Planning - The Customer Edge | Marketing Strategy | Scoop.it
Businesses are creating more content than ever before, but they’re still struggling with content marketing both from a workflow and revenue standpoin

Via Pantelis Chiotellis
Bruce McDuffee's insight:

If you're a marketer and not looking at marketing from a different perspective, you're missing the boat.

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10 Reasons Why You Must Use Visual Content as Part of Your Marketing Strategy

10 Reasons Why You Must Use Visual Content as Part of Your Marketing Strategy | Marketing Strategy | Scoop.it
How many times have you heard the saying pictures paint a thousand words? The human brain processes visual content such as images and video far easier than it does a piece of written content so inc...
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25% of companies adopting marketing automation boost revenue 30-50% (study) - VentureBeat

25% of companies adopting marketing automation boost revenue 30-50% (study) - VentureBeat | Marketing Strategy | Scoop.it
25% of companies adopting marketing automation boost revenue 30-50% (study)
VentureBeat
The reason is that most companies implement a marketing automation system when they are either in a state of growth, expecting growth, or planning for growth.
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How to Write a Tweet: 8 Formulas to Get You Started

How to Write a Tweet: 8 Formulas to Get You Started | Marketing Strategy | Scoop.it

Not sure what to tweet on Twitter? Here are some templated Twitter "formulas" to get you started.


Via Kamal Bennani
Bruce McDuffee's insight:

Some good basics for getting started with Twitter.

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Bruce McDuffee - How the CMO gets Back to Basics - 5 Key Success Factors -   (1 of 5)

Bruce McDuffee - How the CMO gets Back to Basics - 5 Key Success Factors -   (1 of 5) | Marketing Strategy | Scoop.it
You're flustered. Your CEO is demanding double digit growth. You've got content marketing, knowledge marketing, CRM, marketing automation, Twitt
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The Power of a Plan: How to POWER UP Your Blogging With a Blog Editorial Calendar

The Power of a Plan: How to POWER UP Your Blogging With a Blog Editorial Calendar | Marketing Strategy | Scoop.it
Having a blog editorial calendar is like the magic mushroom of content marketing! It can grow your reach, amplify your voice, and make you Super Blogger! (Having a strategic plan for your blog is like the magic mushroom of content marketing!
Bruce McDuffee's insight:

A plan for anything and everything goes a long way towards making it happen.

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Bruce McDuffee - 4 Easy Steps to An Elevator Pitch You Can Be Proud of

Bruce McDuffee - 4 Easy Steps to An Elevator Pitch You Can Be Proud of | Marketing Strategy | Scoop.it
Here's the scenario; you're at the big annual trade show for your industry and you just finished up the second long day manning your booth. You get
Bruce McDuffee's insight:

4 easy steps to help craft your elevator speech.

 

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Building a Scalable Marketing Plan

To develop a scalable marketing plan that scales with you, start by developing a scalable marketing mindset (7 rules for building a scalable #marketing strategy from the ground up: http://t.co/JKFyICplGu...
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The Importance of Unity in Your Multichannel Marketing Plan

The Importance of Unity in Your Multichannel Marketing Plan | Marketing Strategy | Scoop.it
Many marketers assume that “cross-channel” and “multichannel” marketing are similar, if not identical in nature. This is a huge mistake.
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8 Winning Headline Strategies And The Psychology Behind Them | Social Media Today

8 Winning Headline Strategies And The Psychology Behind Them | Social Media Today | Marketing Strategy | Scoop.it
Learn how the best headline writers employ psychology to guide the headline strategies that get the most clicks. (This headline strategy will change your #marketing strategy forever.
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6 Steps You Must Follow for a Successful Inbound Marketing Strategy

6 Steps You Must Follow for a Successful Inbound Marketing Strategy | Marketing Strategy | Scoop.it
For any business owner, generating sales leads and enquiries is crucial for your survival. An optimised website that generates targeted web traffic and converts sales leads into customers should be...
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10 Tactics You Must Use in Your Content Marketing Strategy - Jeffbullas's Blog

10 Tactics You Must Use in Your Content Marketing Strategy - Jeffbullas's Blog | Marketing Strategy | Scoop.it
What drives traffic on the social web at high speed is great content and social networks.
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Bruce McDuffee - Top 10 Takeaways for Manufacturing Marketers from Content Marketing World 2014

Bruce McDuffee - Top 10 Takeaways for Manufacturing Marketers from Content Marketing World 2014 | Marketing Strategy | Scoop.it
Knowledge marketing is a marketing framework designed for industrial companies struggling to grow. Knowledge Marketing allows the manufacturing company to engage early in the buying process gaining top of mind awareness and credibility.
Bruce McDuffee's insight:

For manufacturing marketers.  Now is the time!

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Evolving Your Content Marketing Strategy: 4 Tips for Brands

Evolving Your Content Marketing Strategy: 4 Tips for Brands | Marketing Strategy | Scoop.it
While it is well known that Google’s content marketing drive has forced webmasters to prioritize the quality of the content that they publish, its impact has been felt far deeper in the world of on…

Via Thomas Faltin
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The Forgotten Art of Persuasion & Influence - 6 Principles

The Forgotten Art of Persuasion & Influence - 6 Principles | Marketing Strategy | Scoop.it
Who doesn't want to persuade and/or influence at one time or another? We've all experienced frustration when our family, colleagues, team members or other people with whom we associate can't, don't
Bruce McDuffee's insight:

Persuasion and influence.

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Bruce McDuffee - How the CMO gets Back to Basics - Key Success Factor 3 of 5

Bruce McDuffee - How the CMO gets Back to Basics - Key Success Factor 3 of 5 | Marketing Strategy | Scoop.it
KSF Number #3 - Command excellent and complete knowledge of the firm offering. The consummate marketer must be highly knowledgeable about their firm of
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B2B And Social Media

B2B And Social Media | Marketing Strategy | Scoop.it
It can be a huge waste of time for B2B companies to go into social media without knowing which platforms are right for them.
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Bruce McDuffee - Are You Making This Marketing Strategy Mistake Too?

Bruce McDuffee - Are You Making This Marketing Strategy Mistake Too? | Marketing Strategy | Scoop.it
The first mistake is not having a written, current marketing plan . The mistake I want to talk about today is not including the 4 Ps in your mark
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The fallacy of global brand positioning - BrandRants - Brand Strategy

The fallacy of global brand positioning - BrandRants - Brand Strategy | Marketing Strategy | Scoop.it
Is it really possible to define a brand position that works globally?
When Jack Trout and Al Rie...
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Good read for marketing strategists.

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Bruce McDuffee - Write Your Marketing Plan - Part 8 '

Bruce McDuffee - Write Your Marketing Plan - Part 8 ' | Marketing Strategy | Scoop.it
To summarize the past 7 parts, these are the steps for creating a proper marketing plan: Part 1 'The Current Situation' Part 2 'Objectives and Issues' P
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Marketing strategy in 2014 - why does it matter to have one? - Bizcommunity.com

Marketing strategy in 2014 - why does it matter to have one? - Bizcommunity.com | Marketing Strategy | Scoop.it
Marketing strategy in 2014 - why does it matter to have one?
Bizcommunity.com
Marketing strategy - to have or not to have - that is the question.
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New Brunswick and Maine team up on travel marketing in bid for visitors - Guelph Mercury

New Brunswick and Maine team up on travel marketing in bid for visitors - Guelph Mercury | Marketing Strategy | Scoop.it
New Brunswick and Maine team up on travel marketing in bid for visitors Guelph Mercury FREDERICTON — If you're planning a trip to Atlantic Canada or the northeastern United States this year, then tourism officials say pack your passport and enjoy a...
Bruce McDuffee's insight:

Not too much interesting here for marketers, I just love the Northeast!

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24 Quotes On Shipbuilding, Leading, Design and ... - Strategy Lab

24 Quotes On Shipbuilding, Leading, Design and ... - Strategy Lab | Marketing Strategy | Scoop.it
Choose your strategy wisely. Any-inteligent-fool-can-make-things-more-complex. Our world needs more simplicity. It's easy to make things confusing, just pick up any University marketing textbook. It's really hard to simplify ...
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Getting Started with Content Marketing Strategy in 5 Easy Steps - Business 2 Community

Getting Started with Content Marketing Strategy in 5 Easy Steps - Business 2 Community | Marketing Strategy | Scoop.it
Brafton
Getting Started with Content Marketing Strategy in 5 Easy Steps
Business 2 Community
Knowing your target audience is critical to marketing success, whether you're creating a content strategy or organizing a flash mob.
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