Marketing Strategy
Follow
134 views | +0 today
 
Rescooped by Bruce McDuffee from Content Marketing & Content Strategy
onto Marketing Strategy
Scoop.it!

Content Marketing Playbook 2013 - 24 Epic Ideas for Connecting With Your Customers

Game-changing Content Marketing: Making Plays for Epic Impact When it comes to marketing, smart companies are striving to publish epic content – genuinely dis

Via Stefano Principato
more...
Stefano Principato's curator insight, November 21, 2013 5:41 PM

This newest version of the Content Marketing Playbook strives to help you become more confident – and more effective with the tactics you are using in your content marketing programs. It provides stats, tips, and an example of most of the tactics we ask content marketers to rate each year in our content marketing research.

Your new post is loading...
Your new post is loading...
Scooped by Bruce McDuffee
Scoop.it!

Manufacturing growth is very tough. Relieving pain is the key.

Manufacturing growth is very tough. Relieving pain is the key. | Marketing Strategy | Scoop.it
Manufacturing growth can be in the double digit range if you focus on the pain, needs, wants and issues people in your target audience face.
Bruce McDuffee's insight:

The way to manufacturing growth through knowledge marketing.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

5 Key Success Factors for the Modern Marketer - Knowledge Marketing for Industry

5 Key Success Factors for the Modern Marketer - Knowledge Marketing for Industry | Marketing Strategy | Scoop.it
   To summarize, we discussed 5 Key Success Factors for a modern marketer.   Just to clarify, these are not the only KSFs but I suggest they are 5 basic KSFs that every marketer should have on their own list.  What’s that you say, you don’t have your own ... Read more...
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Biggest problem with webinars and how you can fix it

Biggest problem with webinars and how you can fix it | Marketing Strategy | Scoop.it
The biggest problem with webinars is not getting enough people in your target audience to register. Focus on these 3 areas to fix this problem for good.
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

How to Succeed With Webinars

How to Succeed With Webinars | Marketing Strategy | Scoop.it
It's easier to succeed with webinars than you might think. Here's how to succeed wth webinars and improve your chances of success with webinars.
Bruce McDuffee's insight:

Webinars work better than any other marketing tactic.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

7 quick tips about making your manufacturing webinars better

7 quick tips about making your manufacturing webinars better | Marketing Strategy | Scoop.it
Product based webinars fail to engage with a target audience, educational manufacturing webinars will always engage 10x better or more.
Bruce McDuffee's insight:

Most webinars are done poorly.  Make your webinars one of the best starting with these 7 tips.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Social media for manufacturing doesn't work

Social media for manufacturing doesn't work | Marketing Strategy | Scoop.it
The target audience for manufacturing companies does not value social media. Read about 3 alternatives to social media for manufacturing.
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Key B2B Marketing Challenges and Strategies - MarketingProfs.com (subscription)

Key B2B Marketing Challenges and Strategies - MarketingProfs.com (subscription) | Marketing Strategy | Scoop.it
Marketing Strategy - A recent B2B marketing study paints an interesting picture of the marketing challenges US businesses are encountering, the strategies they are employing, and what they could be doing more of ...
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Manufacturing Marketers Lag in Marketing Automation Adoption

Manufacturing Marketers Lag in Marketing Automation Adoption | Marketing Strategy | Scoop.it
Manufacturing marketers lag, but they aren't the farthest behind. There is a huge opportunity for a progressive company to take market share.
more...
No comment yet.
Rescooped by Bruce McDuffee from Public Relations & Social Media Insight
Scoop.it!

The Only Thing You Need To Know About Content Marketing Strategy

The Only Thing You Need To Know About Content Marketing Strategy | Marketing Strategy | Scoop.it
One of the biggest mistakes I see business owners make when blogging for their business is confusing blogging with a content marketing strategy. It’s true that the two are inseparably related, but…

Via Jeff Domansky
Bruce McDuffee's insight:

Absolutely - blogging is not a content marketing strategy.  Neither is social media.

more...
Jeff Domansky's curator insight, January 25, 1:01 PM
Lacy Biggs says create value and readers will follow.
Darcy Bevelacqua's curator insight, January 26, 2:40 PM

Content marketing is getting more important -he are some tips on how to imporve what you are doing. 

Rescooped by Bruce McDuffee from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Everything You Need To Know About Sponsored Content

Everything You Need To Know About Sponsored Content | Marketing Strategy | Scoop.it

Has your business considered sponsored content? Research says it can be a worthwhile addition to your business's marketing efforts.


Via Kamal Bennani
Bruce McDuffee's insight:

Excellent comprehensive article all about sponsored content (native advertising).

more...
No comment yet.
Rescooped by Bruce McDuffee from Public Relations & Social Media Insight
Scoop.it!

Pinterest Marketing & SEO Tips: Business Strategy & Ideas

Pinterest Marketing & SEO Tips: Business Strategy & Ideas | Marketing Strategy | Scoop.it
The article explains how I became one of the top pinners for "baby shower" on Pinterest. Includes Pinterest marketing / SEO tips & ideas for business.

Via Jeff Domansky
Bruce McDuffee's insight:

The unanswered question here is 'did it increase sales?'  I think it's a common mistake by small business to put time and effort into getting more views, shares, likes, comments etc. but not knowing or, even worse, knowing that the social media site is missing your target audience.  ID the target audience first, then choose social channels only if your target is present.

more...
Jeff Domansky's curator insight, December 15, 2014 8:50 PM

Brian Lang shares a quick Pinterest case study.

Rescooped by Bruce McDuffee from Business: Economics, Marketing, Strategy
Scoop.it!

So You're Thinking About Implementing Marketing Automation

So You're Thinking About Implementing Marketing Automation | Marketing Strategy | Scoop.it
Marketing Strategy - Marketing automation software can add to your workload, alienate important prospects, and cause you to add hundreds of dollars to the swear jar—or... it can deliver real, positive ROI.

Via Pantelis Chiotellis
Bruce McDuffee's insight:

Good article for anyone thinking about marketing automation or wondering how to get ROI from their existing MAP.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

More marketers are needed in the boardroom: report - Econsultancy (blog)

More marketers are needed in the boardroom: report - Econsultancy (blog) | Marketing Strategy | Scoop.it
In November we published our Value of Marketing report, in which we discussed the need for CMOs and CFOs to talk the same language.
Bruce McDuffee's insight:

Yes, executive teams and boards of directors need a person with marketing wisdom that not only knows the strategic, but someone who knows the tactical end of modern day marketing.  The firms who get this idea and embrace marketing as a critical component of business success just as important as finance and operations will win in their marketplace.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Educational webinars might get laughed at, but results amaze

Educational webinars might get laughed at, but results amaze | Marketing Strategy | Scoop.it
Educational webinars might get you laughed at, but once they see the results, the laughing stops and the promotions start
Bruce McDuffee's insight:

This is a short, inspirational anecdote about bucking the status quo.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

How to sell content marketing to a skeptic in manufacturing

How to sell content marketing to a skeptic in manufacturing | Marketing Strategy | Scoop.it
You'll run into the skeptics, especially in the manufacturing sector. A few tips about how to sell content marketing to a skeptic.
Bruce McDuffee's insight:

It's not easy, but here are a few tips to help you convince a skeptic in manufacturing to try content marketing.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

10 Questions About Webinars for Manufacturing

10 Questions About Webinars for Manufacturing | Marketing Strategy | Scoop.it
Webinars are a great marketing tactic to generate leads, increase growth rate and get huge ROI from Marketing.
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

5 Things About Webinars Your Boss Wants to Know - Knowledge Marketing for Industry

5 Things About Webinars Your Boss Wants to Know - Knowledge Marketing for Industry | Marketing Strategy | Scoop.it
   That’s right, there are a few things your boss wants to know about webinars.  As an innovative, modern manufacturing marketer, you’re the best person to fill him in on the potential power of webinars as a lead generation and revenue machine.  Here’s what he ... Read more...
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

5 reasons manufacturing companies should offer webinars

5 reasons manufacturing companies should offer webinars | Marketing Strategy | Scoop.it
Every manufacturing company should offer educational webinars to their target audience, here are 5 compelling reasons.
Bruce McDuffee's insight:

Educational webinars for manufacturing companies can be a perfect lead generating tool IF they are done with the audience in mind first.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

10 common misconceptions about webinars

10 common misconceptions about webinars | Marketing Strategy | Scoop.it
Like most marketing tactics, webinars are often misunderstood and executed poorly leading to these common misconceptions
more...
No comment yet.
Rescooped by Bruce McDuffee from Business: Economics, Marketing, Strategy
Scoop.it!

Which Digital Marketing Tactic Has the Biggest Revenue Impact?

Which Digital Marketing Tactic Has the Biggest Revenue Impact? | Marketing Strategy | Scoop.it
Marketing Strategy - One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.

Via Pantelis Chiotellis
Bruce McDuffee's insight:

My experience with B2B manufacturing companies supports the choice of email as having the most impact on revenue.  Social impact and paid search are minimal or at least can't be measured very easily.  But there's always a little faith behind TOMA!

more...
Maria Rekrut's curator insight, March 4, 8:56 AM

Wow the stats don't lie!!

Panos Fotiadis's curator insight, March 5, 2:53 AM

haha, i think i will do no. 1

Brand Lounge's curator insight, March 5, 6:48 AM

We tend to agree with SEO and Paid Search, what is your intake in this?

Scooped by Bruce McDuffee
Scoop.it!

Does Agility Offer an Advantage to Manufacturing Marketers? - Knowledge Marketing for Industry

Does Agility Offer an Advantage to Manufacturing Marketers? - Knowledge Marketing for Industry | Marketing Strategy | Scoop.it
   I have to say, I’m intrigued and maybe even fascinated by this concept of effectual marketing planning or agility applied to the marketing plan.   With a bit of research, one discovers that effectual marketing planning is based on the verb, effectuate. Effectuate means ... Read more...
more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Does Your Content We-We All Over Itself - Knowledge Marketing for Industry

Does Your Content We-We All Over Itself - Knowledge Marketing for Industry | Marketing Strategy | Scoop.it
   The first thing effective content marketers learn is to get over themselves. Effective manufacturing marketers realize the people in their target audience don’t care about their company, their CEO, their sales people or their marketing people. Great manufacturing marketers know the content they create ... Read more...
Bruce McDuffee's insight:

If you see a lot of pronouns like 'we', 'our', 'I', then there's a good chance your marketing is we-weing all over the company brand.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

Lead Generating Webinars for Manufacturing - 8 Step Framework - Knowledge Marketing for Industry

Lead Generating Webinars for Manufacturing - 8 Step Framework - Knowledge Marketing for Industry | Marketing Strategy | Scoop.it
   Last week, we discussed how to get started with lead generating webinars.  This week, we’ll delve into the detail of the first 4 steps of the 8 step framework.  You can view the webinar covering the same topic here. The 8 Step Framework is ... Read more...
Bruce McDuffee's insight:

Product marketing fails where knowledge marketing sails!  Educational (not about your product) webinars generate much broader and more meaningful engagement than product webinars.  Try it!  Call KMI if you need turn key webinar service.

more...
No comment yet.
Rescooped by Bruce McDuffee from Business: Economics, Marketing, Strategy
Scoop.it!

29 Must-Read Content Marketing Articles of 2014

29 Must-Read Content Marketing Articles of 2014 | Marketing Strategy | Scoop.it
Content - As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.

Via Pantelis Chiotellis
Bruce McDuffee's insight:

A lot of good information in these posts.  As always, I suggest reading with a critical eye.

more...
No comment yet.
Scooped by Bruce McDuffee
Scoop.it!

How to develop Your Strategic Thinking - Business 2 Community

How to develop Your Strategic Thinking - Business 2 Community | Marketing Strategy | Scoop.it
When faced with a choice – to deal with what is in front of you, or to take time to determine your strategic direction – how many times out of 10 would you opt to deal with the demands of the day…
Bruce McDuffee's insight:

I especially like 'think critically'.  Critical thinking and discussion is a lost skill in most corporations - replaced by group think and 'don't rock the boat' mentality.

more...
No comment yet.