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When Marketing Is Strategy

Marketing is now key to strategy: http://t.co/oX4oxgSKIP @NirajDawar http://t.co/eXrzjzFhZi
Bruce McDuffee's insight:

This is brilliant.  Something all product manufacturers should heed.

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Rescooped by Bruce McDuffee from Content Marketing & Content Strategy
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Three Ways To Make Your Landing Page Stand Out

Three Ways To Make Your Landing Page Stand Out | Marketing Strategy | Scoop.it
A landing page should be the centerpiece of your online marketing strategy. A landing page is a special webpage used to encourage people to take an action.

Via Stefano Principato
Bruce McDuffee's insight:

Three good tips for landing pages.  The most important tip; don't try to cram everything you offer into the landing page - keep is simple!

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The 10 Essential Elements Of A Content Engine

The 10 Essential Elements Of A Content Engine | Marketing Strategy | Scoop.it
Content marketing is a critical component of your company’s marketing strategy. In order to be successful marketing with engaging, educational or entertaining content, it’s essential that you hav…

Via Stefano Principato
Bruce McDuffee's insight:

Good way to present the components of a strong content marketing team.  Executive buy-in will be critical to the long term success, but sometimes you need to start a pilot program first to get the buy-in.

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Marco Favero's curator insight, October 29, 3:31 AM

aggiungi la tua intuizione ...

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Enterprises' Top Digital Marketing Priorities for 2015 - MarketingProfs.com (subscription)

Enterprises' Top Digital Marketing Priorities for 2015 - MarketingProfs.com (subscription) | Marketing Strategy | Scoop.it
Marketing Strategy - Some 69% of senior marketers at enterprise companies anticipate an increase in digital spend beyond inflation in 2015, and only 6% foresee a decrease, according to a recent report from ...
Bruce McDuffee's insight:

This is interesting data.  What is surprising to me is that enterprise companies still seem to silo 'digital marketing' and 'traditional marketing'.  Obviously there are digital tactics or channels, but what is the benefit of separating the two?

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How to Build a Better Content Marketing Strategy

How to Build a Better Content Marketing Strategy | Marketing Strategy | Scoop.it
While following a documented content marketing strategy closely can help keep it focused on your organization's goals, you will often need to account for new insights and information you receive as...
Bruce McDuffee's insight:

Nice framework for a content marketing strategy.  In addition, consider building a proper marketing plan which should include the content strategy, tactics, etc.

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Why You Shouldn't Have a Mobile Marketing Strategy

Why You Shouldn't Have a Mobile Marketing Strategy | Marketing Strategy | Scoop.it

We all need to move beyond thinking about mobile marketing strategies. This post shows you why and offers actionable tactics that'll keep your team on top of this ever-changing area of marketing.


Via Pedro Da Silva
Bruce McDuffee's insight:

Agreed, you should have a marketing strategy that includes mobile as one tactic/tool.

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Bruce McDuffee - Top 10 Takeaways for Manufacturing Marketers from Content Marketing World 2014

Bruce McDuffee - Top 10 Takeaways for Manufacturing Marketers from Content Marketing World 2014 | Marketing Strategy | Scoop.it
Knowledge marketing is a marketing framework designed for industrial companies struggling to grow. Knowledge Marketing allows the manufacturing company to engage early in the buying process gaining top of mind awareness and credibility.
Bruce McDuffee's insight:

For manufacturing marketers.  Now is the time!

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Rescooped by Bruce McDuffee from Digital-News on Scoop.it today
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Evolving Your Content Marketing Strategy: 4 Tips for Brands

Evolving Your Content Marketing Strategy: 4 Tips for Brands | Marketing Strategy | Scoop.it
While it is well known that Google’s content marketing drive has forced webmasters to prioritize the quality of the content that they publish, its impact has been felt far deeper in the world of on…

Via Thomas Faltin
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The Forgotten Art of Persuasion & Influence - 6 Principles

The Forgotten Art of Persuasion & Influence - 6 Principles | Marketing Strategy | Scoop.it
Who doesn't want to persuade and/or influence at one time or another? We've all experienced frustration when our family, colleagues, team members or other people with whom we associate can't, don't
Bruce McDuffee's insight:

Persuasion and influence.

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Bruce McDuffee - How the CMO gets Back to Basics - Key Success Factor 3 of 5

Bruce McDuffee - How the CMO gets Back to Basics - Key Success Factor 3 of 5 | Marketing Strategy | Scoop.it
KSF Number #3 - Command excellent and complete knowledge of the firm offering. The consummate marketer must be highly knowledgeable about their firm of
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B2B And Social Media

B2B And Social Media | Marketing Strategy | Scoop.it
It can be a huge waste of time for B2B companies to go into social media without knowing which platforms are right for them.
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Bruce McDuffee - Are You Making This Marketing Strategy Mistake Too?

Bruce McDuffee - Are You Making This Marketing Strategy Mistake Too? | Marketing Strategy | Scoop.it
The first mistake is not having a written, current marketing plan . The mistake I want to talk about today is not including the 4 Ps in your mark
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The fallacy of global brand positioning - BrandRants - Brand Strategy

The fallacy of global brand positioning - BrandRants - Brand Strategy | Marketing Strategy | Scoop.it
Is it really possible to define a brand position that works globally?
When Jack Trout and Al Rie...
Bruce McDuffee's insight:

Good read for marketing strategists.

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Bruce McDuffee - Write Your Marketing Plan - Part 8 '

Bruce McDuffee - Write Your Marketing Plan - Part 8 ' | Marketing Strategy | Scoop.it
To summarize the past 7 parts, these are the steps for creating a proper marketing plan: Part 1 'The Current Situation' Part 2 'Objectives and Issues' P
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Knowledge Marketing for Industry - Which Manufacturing Marketing Scenario Best Describes Your Team?

Knowledge Marketing for Industry  - Which Manufacturing Marketing Scenario Best Describes Your Team? | Marketing Strategy | Scoop.it
Do you ever wonder why your company just can't seem to grow the top line? Or, even worse, why you can't seem to stop the slow and steady decl
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Rescooped by Bruce McDuffee from Digital-News on Scoop.it today
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3 Rules for Success from the Top 10 Marketers of 2014 | Convince and Convert: Social Media Strategy and Content Marketing Strategy

The best way to learn how to break through the content marketing noise is to find out which content marketers are successful at it and learn from their experiences, strategies, and mistakes.

Via Thomas Faltin
Bruce McDuffee's insight:

A lot of cliches here, but overall some good thinking material for marketers.

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Janelle's curator insight, October 25, 4:30 PM

This article summarizes the ultimate way to succeed as a content marketers, outlined by the top 10 marketers of 2014. They discuss how empathy is the bruise between you and your customer. This means as a marketer you must step into the shoes of your customers because without empathy in your content, you are neglecting what your customers care about. Your content must align with customers' needs and their direction for getting information. This even means sometimes you must shift the focus of your content from the brand to your customers. 

Since I am in Week 2 of my social media audit, before reading this article I was reviewing Starbucks' twitter account. I noticed here that although they are constantly posting about their campaigns for Postcrossers and Common Cause, they are constantly emphasizing that this is all occurring at Starbucks by using #atStarbucks in every single post. I think its great that they are being socially responsible as a business but I think to really be affective they should stop focusing on the fact that it is happening at Starbucks but more on helping the cause.

This article also emphasizes the need to invest your best time in creating quality content. This means setting aside a good time everyday to sit down and create content. This routine gets you very into it and helps you accomplish great creative content that is strong and highly engaging for your customers and your brand. Once you know how to build great content, you will also know how to present it perfectly. I notice this in managing my own personal social media accounts. Since they are personal pages, they are almost creating myself as a brand. For example, I post usually 4 instagrams per week and I always post them at similar times. I take a good time to sit and edit the photos in a way I would like them presented. I then think about which time to post the pictures in order to reach the greatest audience and get the most likes. 

The top 10 marketers enhance the notion that your marketing content should be treated as one of your most important business assets. With the amount of work you are putting into the content, it should be respected as a if it is a business asset. Basically, a business has no business if its customers and target audiences are not aware of it. The content marketers job is to create awareness and communicate with the customers in order to build a business's reputation and grow its success. 

The last notion the marketers explain is that as a marketer you need to become a content marketing jack of all trades. Creating a balance of your content is key to success. As a marketer, you must have an eye for design and an ear for writing. Your role as a content marketer is also called a "media mentor." 

 

All of this information gathered from the top 10 marketers of 2014 all lead to the 3 rules for success:

1. Maintain a strong dedication for building quality content focused on the needs of customers.

2. Master the skills of writing, creation design, and interpretation so you can adjust and define your message in accordance with what your audience needs.

3. Make sure your content is treated seriously and produces the business goals you hope to achieve in the long run.

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Strategy Is Not a To-Do List - Entrepreneur

Strategy Is Not a To-Do List - Entrepreneur | Marketing Strategy | Scoop.it
Don't simply go through the motions of customer development. You should have a deep understanding of the purpose behind it.
Bruce McDuffee's insight:

Good post on the difference between strategy and a to do list.  One aspect of strategy that I like is that it guides you when to say 'no' to an item on the to do list.

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Knowledge Marketing for Industry - Times Have Changed. Your Customers Have Changed. Have You Changed?

Knowledge Marketing for Industry  - Times Have Changed. Your Customers Have Changed. Have You Changed? | Marketing Strategy | Scoop.it

You're being pressured by the owners, the board of directors, shareholders, Wall Street and others to grow your manufacturing business.

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Rescooped by Bruce McDuffee from Content Marketing & Content Strategy
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The Power of Multi-Channel Digital Marketing Campaign (Infographic)

The Power of Multi-Channel Digital Marketing Campaign (Infographic) | Marketing Strategy | Scoop.it
Wise business owners wanting to make their mark in this highly integrated world make use of effective digital marketing channels to promote their products, services and brands. But if business owners…

Via Stefano Principato
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Stefano Principato's curator insight, September 17, 12:16 AM

Enter Multi-Channel Digital Marketing campaigns – a strategy that combines various kinds of indirect and indirect marketing channels to generate favorable actions or responses from targeted audiences.

Rescooped by Bruce McDuffee from Business: Economics, Marketing, Strategy
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Content Marketing Institute’s Robert Rose: Marketers Get Strategic With Content, Planning - The Customer Edge

Content Marketing Institute’s Robert Rose: Marketers Get Strategic With Content, Planning - The Customer Edge | Marketing Strategy | Scoop.it
Businesses are creating more content than ever before, but they’re still struggling with content marketing both from a workflow and revenue standpoin

Via Pantelis Chiotellis
Bruce McDuffee's insight:

If you're a marketer and not looking at marketing from a different perspective, you're missing the boat.

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10 Reasons Why You Must Use Visual Content as Part of Your Marketing Strategy

10 Reasons Why You Must Use Visual Content as Part of Your Marketing Strategy | Marketing Strategy | Scoop.it
How many times have you heard the saying pictures paint a thousand words? The human brain processes visual content such as images and video far easier than it does a piece of written content so inc...
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25% of companies adopting marketing automation boost revenue 30-50% (study) - VentureBeat

25% of companies adopting marketing automation boost revenue 30-50% (study) - VentureBeat | Marketing Strategy | Scoop.it
25% of companies adopting marketing automation boost revenue 30-50% (study)
VentureBeat
The reason is that most companies implement a marketing automation system when they are either in a state of growth, expecting growth, or planning for growth.
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Rescooped by Bruce McDuffee from Social Media, SEO, Mobile, Digital Marketing
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How to Write a Tweet: 8 Formulas to Get You Started

How to Write a Tweet: 8 Formulas to Get You Started | Marketing Strategy | Scoop.it

Not sure what to tweet on Twitter? Here are some templated Twitter "formulas" to get you started.


Via Kamal Bennani
Bruce McDuffee's insight:

Some good basics for getting started with Twitter.

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Bruce McDuffee - How the CMO gets Back to Basics - 5 Key Success Factors -   (1 of 5)

Bruce McDuffee - How the CMO gets Back to Basics - 5 Key Success Factors -   (1 of 5) | Marketing Strategy | Scoop.it
You're flustered. Your CEO is demanding double digit growth. You've got content marketing, knowledge marketing, CRM, marketing automation, Twitt
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The Power of a Plan: How to POWER UP Your Blogging With a Blog Editorial Calendar

The Power of a Plan: How to POWER UP Your Blogging With a Blog Editorial Calendar | Marketing Strategy | Scoop.it
Having a blog editorial calendar is like the magic mushroom of content marketing! It can grow your reach, amplify your voice, and make you Super Blogger! (Having a strategic plan for your blog is like the magic mushroom of content marketing!
Bruce McDuffee's insight:

A plan for anything and everything goes a long way towards making it happen.

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Bruce McDuffee - 4 Easy Steps to An Elevator Pitch You Can Be Proud of

Bruce McDuffee - 4 Easy Steps to An Elevator Pitch You Can Be Proud of | Marketing Strategy | Scoop.it
Here's the scenario; you're at the big annual trade show for your industry and you just finished up the second long day manning your booth. You get
Bruce McDuffee's insight:

4 easy steps to help craft your elevator speech.

 

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