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45 Amazing Social Media Facts of 2013 [Infographic]

45 Amazing Social Media Facts of 2013 [Infographic] | Marketing Strategy | Scoop.it

Everyday Social Media numbers are growing, and here are 45 facts in an infographic by Digital Insights.

 

A few of the statistics:

40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities 42% update their profile information regularly on LinkedIn Every second 8000 users like some or other photo on Instagram 80% of total Pinterest’s pins are re-pins 4.2 billion people use mobile device to access social media sites 


Via Lauren Moss, malek
Bruce McDuffee's insight:

Interesting stats, but for the business marketer, does it convert to revenue?

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Ken Watson's curator insight, September 20, 2013 11:22 AM

Love this stat right here, 40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities.

IOANNIS APOSTOLOU's curator insight, September 20, 2013 1:28 PM

One more excellent infographic!

Stephen Van Delinder's curator insight, September 20, 2013 4:19 PM

This pretty much sums it up. 

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Effective content depends on knowing your audience and measurement

Effective content means your content converts to revenue. Knowing your audience and effective measurement will ensure your content is effective.
Bruce McDuffee's insight:
This week I talk with Jerry Rackley from Demand Metric Research Corporation about creating effective content. Not surprisingly, the first step is in the definitions of content and effective. Tune in to the Manufacturing Marketing Institute podcast for a lively, fun and interesting discussion.
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Training is a powerful marketing tactic when you share expertise

Training is a powerful marketing tactic when you share expertise | Marketing Strategy | Scoop.it
Training your target audience in live seminars or webinars is a powerful marketing tactic when the topic is educational and helps your customers be better
Bruce McDuffee's insight:
Training that focuses on the audience and not your product is powerful! Yumi Alanoly shares her experience around the topic of educational seminars and webinars as a marketing tactic.
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Listen to how a large manufacturer created the ultimate destination website

Listen to how a large manufacturer created the ultimate destination website | Marketing Strategy | Scoop.it
Creating an ultimate destination website means the website is easy to use, intuitive and offers useful content that keeps visitors engaged and returning.
Bruce McDuffee's insight:
If you're a manufacturer contemplating a new website, this podcast is for you! Tracy Long, VP Marketing at Baldor Electric Company – A Member of the ABB Group shares your experience, lessons learned and outcomes from her journey in creating the ultimate destination website.
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Government help for manufacturing - available and waiting for you

Government help for manufacturing - available and waiting for you | Marketing Strategy | Scoop.it
Manufacturers can take advantage of government help for manufacturing from their state and from the federal government. Nathan Morimitsu tells us more.
Bruce McDuffee's insight:
There's a lot of government help available for SMB manufacturing companies. This week Nathan Morimitsu, Marketing Manager for Manufacturer's Edge shares information about this NIST organization with a mission to help manufacturers start or grow their businesses.
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Manufacturers gain an edge with sales and marketing alignment

Manufacturers gain an edge with sales and marketing alignment | Marketing Strategy | Scoop.it
Manufacturers able to gain strong sales and marketing alignment between the two teams have been proven to be more effective, grow faster and higher profits
Bruce McDuffee's insight:
Alignment between marketing and sales teams in manufacturing is challenging to say the least. Tune in to this week's Manufacturing Marketing Institute podcast and listen to what Bill Herr has to say about FPNR among other topics. This episode is knowledge packed.
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Ideas for more effective marketing for manufacturing

Ideas for more effective marketing for manufacturing | Marketing Strategy | Scoop.it
These ideas shared by Duane Nelson will enlighten your viewpoint of manufacturing marketing and give you some objectives for more effective marketing.
Bruce McDuffee's insight:
Henry Ford said, "if I asked my customers what they wanted in transportation, they would have said a faster horse". Duane Nelson says more about understanding your customers.
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How educational content works together with product content.

How educational content works together with product content. | Marketing Strategy | Scoop.it
Learn how this mid-size manufacturing company is able to leverage educational content to engage and serve their target audience.
Bruce McDuffee's insight:
Listen to Doug Laplante, Chief Innovation Officer at New Pig share his content marketing journey on the Manufacturing Marketing Institute podcast.
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Content creation is a manufacturer's challenge and an opportunity

Content creation is a manufacturer's challenge and an opportunity | Marketing Strategy | Scoop.it
Good quality content creation is challenging for manufacturing marketers and it is a huge opportunity. Listen to the podcast to learn why and how.
Bruce McDuffee's insight:
Challenged with creating effective content? Wondering if it is really as important as everyone says? (it is!) Listen to Manufacturing Marketing Institute weekly podcast to learn more from Rick Ellis at CFE Media.
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Marketing metrics for manufacturing is a mindset

Marketing metrics for manufacturing is a mindset | Marketing Strategy | Scoop.it
Capturing meaningful and accurate marketing metrics is a mind set for manufacturers where marketing usually takes a back seat to sales metrics. Learn more.
Bruce McDuffee's insight:
Marketing metrics for manufacturers may not be as complex as you think.
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Product marketing and content marketing - same or different?

Product marketing and content marketing - same or different? | Marketing Strategy | Scoop.it
Product marketing versus content marketing, are they the same or different? Listen to the Manufacturing Marketing Matters podcast to learn more.
Bruce McDuffee's insight:

Product marketing and content marketing do coexist  and should be integral to each other.

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Educational webinars for high engagement

Educational webinars for high engagement | Marketing Strategy | Scoop.it
Learn how and why educational webinars engage with the people in your target audience 50x more than product webinars.
Bruce McDuffee's insight:

Educational webinars are the number on tactic for audience engagement in the manufacturing markets.

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Digital marketing solutions for manufacturers work

Digital marketing solutions for manufacturers work | Marketing Strategy | Scoop.it
MM Matters podcast talks about the digital marketing solutions for manufacturing companies as a way to grow the business
Bruce McDuffee's insight:

Listen to Cam Mackey of MAPI and Thad Kahlow of Business Online discuss their highly relevant research about the adoption of digital marketing in the manufacturing sector. Great tips, suggestions and insight from these two manufacturing marketing gurus.

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Marketing for manufacturers within the 7th Era

Marketing for manufacturers within the 7th Era | Marketing Strategy | Scoop.it
Listen to Carla Johnson talk about how manufacturers can grow their businesses by marketing with experiences and not pushing products.
Bruce McDuffee's insight:

An interesting way to look at marketing a manufactured product.

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Marketing for manufacturing companies, clips from thought leaders

Marketing for manufacturing companies, clips from thought leaders | Marketing Strategy | Scoop.it
Manufacturing Marketing Matters podcast - clip show - highlights from the most popular podcasts. These clips are knowledge packed.
Bruce McDuffee's insight:
This stuff is gold! You get the best clips from top B2B marketing strategists Hamid Ghanadan, Lee Odden and Matt Heinz on the Manufacturing Marketing Institute podcast this week.
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Marketing planning for manufacturers - a look at the what and why

Marketing planning for manufacturers - a look at the what and why | Marketing Strategy | Scoop.it
This podcast discusses marketing planning and how your firm can gain a competitive edge with proper and timely marketing planning.
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Social media - is it a good channel for manufacturers?

Social media - is it a good channel for manufacturers? | Marketing Strategy | Scoop.it
Is Social Media right for manufacturers? The answer might surprise you. Listen to Ben Kolp, share his ideas about social media for manufacturers.
Bruce McDuffee's insight:
Not sure if social media is right for you? Listen to Ben Kolp share insights about social media for B2B manufacturers. Is it right for you? The answer might surprise you. Listen at Manufacturing Marketing Institute or this direct link: http://mmmatters.com/2016/07/social-media-for-manufacturers/
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Doing business with the federal government for manufacturers

Doing business with the federal government for manufacturers | Marketing Strategy | Scoop.it
Listen to two experts from PTAC share information about doing business with the federal government and demystifying the process for manufacturers.
Bruce McDuffee's insight:
Marketing for manufacturers - check out this organization that helps you open up the government as one channel in your marketing mix.
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It is possible for manufacturers to become great marketers

It is possible for manufacturers to become great marketers | Marketing Strategy | Scoop.it
Manufacturers can become great marketers. In this podcast, Gary Mintchell shares his experience, tips and suggestions about how to become great.
Bruce McDuffee's insight:
Listen to Gary Mintchell share his experience, wisdom and ideas about how manufacturing marketers can become the next great marketers. Manufacturing Marketing Matters at the Manufacturing Marketing Institute
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Marketing for manufacturing companies, clips from thought leaders

Marketing for manufacturing companies, clips from thought leaders | Marketing Strategy | Scoop.it
Manufacturing Marketing Matters podcast - clip show - highlights from the most popular podcasts. Marketing for manufacturing companies has changed
Bruce McDuffee's insight:
The first clip show from Manufacturing Marketing Institute #podcast. Listen to top clips from Joe Pulizzi, Cam Mackey and Thad Kahlow about pilot programs, too much product content, ROI and advancing the practice of marketing in manufacturing.
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Customer centric marketing wins business

Customer centric marketing wins business | Marketing Strategy | Scoop.it
The next strategic asset for manufacturers is customer centric marketing, a new way to engage beyond the typical product pitch.
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SEO for B2B manufacturing is a critical component of the new way

SEO for B2B manufacturing is a critical component of the new way | Marketing Strategy | Scoop.it
B2B manufacturing companies not paying attention to SEO are taking a big risk.SEO should be a critical component of any B2B manufacturing company's strategy
Bruce McDuffee's insight:
Great info and resources in this week's episode from Manufacturing Marketing Institute #MFGmarketing
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Content strategy for manufacturing drives growth

Content strategy for manufacturing drives growth | Marketing Strategy | Scoop.it
CMI content marketing research for B2B manufacturing - a written content strategy for manufacturing makes a big difference and gives mfg companies an edge.
Bruce McDuffee's insight:
Listen to this week's podcast as Michele Linn shares insights, ideas and suggestions about the latest and greatest @CMIcontent #B2B #manufacturing content marketing research.
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Social selling and marketing for manufacturers

Social selling and marketing for manufacturers | Marketing Strategy | Scoop.it
Social selling and social marketing are great ways to engage with prospective customers early in the buying process
Bruce McDuffee's insight:

Manufacturers can and should be leveraging social media for building relationship in that critical 57% phase of the buying process.  Listen to Jeff Leo Herrmann share his expertise.

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Smart marketing to engineers with Rebecca Geier

Smart marketing to engineers with Rebecca Geier | Marketing Strategy | Scoop.it
Learn all about marketing to engineers and other technical audiences with relevant and useful content
Bruce McDuffee's insight:

Are you marketing to engineers or other technical audiences? If yes, this podcast is essential for you.

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Lead generating engineering stories grow revenue

Lead generating engineering stories grow revenue | Marketing Strategy | Scoop.it
Listen to John Hayes talk to Bruce McDuffee about how to create a relevant, useful, lead generating engineering stories.
Bruce McDuffee's insight:

Engineers love a good story too, as long as it is relevant and, in most cases, told by another engineer.

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