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Does Your Content We-We All Over Itself - Knowledge Marketing for Industry

Does Your Content We-We All Over Itself - Knowledge Marketing for Industry | Marketing Strategy | Scoop.it
   The first thing effective content marketers learn is to get over themselves. Effective manufacturing marketers realize the people in their target audience don’t care about their company, their CEO, their sales people or their marketing people. Great manufacturing marketers know the content they create ... Read more...
Bruce McDuffee's insight:

If you see a lot of pronouns like 'we', 'our', 'I', then there's a good chance your marketing is we-weing all over the company brand.

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Lead Generating Webinars for Manufacturing - 8 Step Framework - Knowledge Marketing for Industry

Lead Generating Webinars for Manufacturing - 8 Step Framework - Knowledge Marketing for Industry | Marketing Strategy | Scoop.it
   Last week, we discussed how to get started with lead generating webinars.  This week, we’ll delve into the detail of the first 4 steps of the 8 step framework.  You can view the webinar covering the same topic here. The 8 Step Framework is ... Read more...
Bruce McDuffee's insight:

Product marketing fails where knowledge marketing sails!  Educational (not about your product) webinars generate much broader and more meaningful engagement than product webinars.  Try it!  Call KMI if you need turn key webinar service.

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29 Must-Read Content Marketing Articles of 2014

29 Must-Read Content Marketing Articles of 2014 | Marketing Strategy | Scoop.it
Content - As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.

Via Pantelis Chiotellis
Bruce McDuffee's insight:

A lot of good information in these posts.  As always, I suggest reading with a critical eye.

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How to develop Your Strategic Thinking - Business 2 Community

How to develop Your Strategic Thinking - Business 2 Community | Marketing Strategy | Scoop.it
When faced with a choice – to deal with what is in front of you, or to take time to determine your strategic direction – how many times out of 10 would you opt to deal with the demands of the day…
Bruce McDuffee's insight:

I especially like 'think critically'.  Critical thinking and discussion is a lost skill in most corporations - replaced by group think and 'don't rock the boat' mentality.

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Three Ways To Make Your Landing Page Stand Out

Three Ways To Make Your Landing Page Stand Out | Marketing Strategy | Scoop.it
A landing page should be the centerpiece of your online marketing strategy. A landing page is a special webpage used to encourage people to take an action.

Via Stefano Principato
Bruce McDuffee's insight:

Three good tips for landing pages.  The most important tip; don't try to cram everything you offer into the landing page - keep is simple!

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The 10 Essential Elements Of A Content Engine

The 10 Essential Elements Of A Content Engine | Marketing Strategy | Scoop.it
Content marketing is a critical component of your company’s marketing strategy. In order to be successful marketing with engaging, educational or entertaining content, it’s essential that you hav…

Via Stefano Principato
Bruce McDuffee's insight:

Good way to present the components of a strong content marketing team.  Executive buy-in will be critical to the long term success, but sometimes you need to start a pilot program first to get the buy-in.

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Marco Favero's curator insight, October 29, 2014 3:31 AM

aggiungi la tua intuizione ...

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Enterprises' Top Digital Marketing Priorities for 2015 - MarketingProfs.com (subscription)

Enterprises' Top Digital Marketing Priorities for 2015 - MarketingProfs.com (subscription) | Marketing Strategy | Scoop.it
Marketing Strategy - Some 69% of senior marketers at enterprise companies anticipate an increase in digital spend beyond inflation in 2015, and only 6% foresee a decrease, according to a recent report from ...
Bruce McDuffee's insight:

This is interesting data.  What is surprising to me is that enterprise companies still seem to silo 'digital marketing' and 'traditional marketing'.  Obviously there are digital tactics or channels, but what is the benefit of separating the two?

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How to Build a Better Content Marketing Strategy

How to Build a Better Content Marketing Strategy | Marketing Strategy | Scoop.it
While following a documented content marketing strategy closely can help keep it focused on your organization's goals, you will often need to account for new insights and information you receive as...
Bruce McDuffee's insight:

Nice framework for a content marketing strategy.  In addition, consider building a proper marketing plan which should include the content strategy, tactics, etc.

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Why You Shouldn't Have a Mobile Marketing Strategy

Why You Shouldn't Have a Mobile Marketing Strategy | Marketing Strategy | Scoop.it

We all need to move beyond thinking about mobile marketing strategies. This post shows you why and offers actionable tactics that'll keep your team on top of this ever-changing area of marketing.


Via Pedro Da Silva
Bruce McDuffee's insight:

Agreed, you should have a marketing strategy that includes mobile as one tactic/tool.

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Bruce McDuffee - Top 10 Takeaways for Manufacturing Marketers from Content Marketing World 2014

Bruce McDuffee - Top 10 Takeaways for Manufacturing Marketers from Content Marketing World 2014 | Marketing Strategy | Scoop.it
Knowledge marketing is a marketing framework designed for industrial companies struggling to grow. Knowledge Marketing allows the manufacturing company to engage early in the buying process gaining top of mind awareness and credibility.
Bruce McDuffee's insight:

For manufacturing marketers.  Now is the time!

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Evolving Your Content Marketing Strategy: 4 Tips for Brands

Evolving Your Content Marketing Strategy: 4 Tips for Brands | Marketing Strategy | Scoop.it
While it is well known that Google’s content marketing drive has forced webmasters to prioritize the quality of the content that they publish, its impact has been felt far deeper in the world of on…

Via Thomas Faltin
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The Forgotten Art of Persuasion & Influence - 6 Principles

The Forgotten Art of Persuasion & Influence - 6 Principles | Marketing Strategy | Scoop.it
Who doesn't want to persuade and/or influence at one time or another? We've all experienced frustration when our family, colleagues, team members or other people with whom we associate can't, don't
Bruce McDuffee's insight:

Persuasion and influence.

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Bruce McDuffee - How the CMO gets Back to Basics - Key Success Factor 3 of 5

Bruce McDuffee - How the CMO gets Back to Basics - Key Success Factor 3 of 5 | Marketing Strategy | Scoop.it
KSF Number #3 - Command excellent and complete knowledge of the firm offering. The consummate marketer must be highly knowledgeable about their firm of
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Everything You Need To Know About Sponsored Content

Everything You Need To Know About Sponsored Content | Marketing Strategy | Scoop.it

Has your business considered sponsored content? Research says it can be a worthwhile addition to your business's marketing efforts.


Via Kamal Bennani
Bruce McDuffee's insight:

Excellent comprehensive article all about sponsored content (native advertising).

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Pinterest Marketing & SEO Tips: Business Strategy & Ideas

Pinterest Marketing & SEO Tips: Business Strategy & Ideas | Marketing Strategy | Scoop.it
The article explains how I became one of the top pinners for "baby shower" on Pinterest. Includes Pinterest marketing / SEO tips & ideas for business.

Via Jeff Domansky
Bruce McDuffee's insight:

The unanswered question here is 'did it increase sales?'  I think it's a common mistake by small business to put time and effort into getting more views, shares, likes, comments etc. but not knowing or, even worse, knowing that the social media site is missing your target audience.  ID the target audience first, then choose social channels only if your target is present.

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Jeff Domansky's curator insight, December 15, 2014 8:50 PM

Brian Lang shares a quick Pinterest case study.

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So You're Thinking About Implementing Marketing Automation

So You're Thinking About Implementing Marketing Automation | Marketing Strategy | Scoop.it
Marketing Strategy - Marketing automation software can add to your workload, alienate important prospects, and cause you to add hundreds of dollars to the swear jar—or... it can deliver real, positive ROI.

Via Pantelis Chiotellis
Bruce McDuffee's insight:

Good article for anyone thinking about marketing automation or wondering how to get ROI from their existing MAP.

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More marketers are needed in the boardroom: report - Econsultancy (blog)

More marketers are needed in the boardroom: report - Econsultancy (blog) | Marketing Strategy | Scoop.it
In November we published our Value of Marketing report, in which we discussed the need for CMOs and CFOs to talk the same language.
Bruce McDuffee's insight:

Yes, executive teams and boards of directors need a person with marketing wisdom that not only knows the strategic, but someone who knows the tactical end of modern day marketing.  The firms who get this idea and embrace marketing as a critical component of business success just as important as finance and operations will win in their marketplace.

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Knowledge Marketing for Industry - Which Manufacturing Marketing Scenario Best Describes Your Team?

Knowledge Marketing for Industry  - Which Manufacturing Marketing Scenario Best Describes Your Team? | Marketing Strategy | Scoop.it
Do you ever wonder why your company just can't seem to grow the top line? Or, even worse, why you can't seem to stop the slow and steady decl
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3 Rules for Success from the Top 10 Marketers of 2014 | Convince and Convert: Social Media Strategy and Content Marketing Strategy

The best way to learn how to break through the content marketing noise is to find out which content marketers are successful at it and learn from their experiences, strategies, and mistakes.

Via Thomas Faltin
Bruce McDuffee's insight:

A lot of cliches here, but overall some good thinking material for marketers.

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Janelle's curator insight, October 25, 2014 4:30 PM

This article summarizes the ultimate way to succeed as a content marketers, outlined by the top 10 marketers of 2014. They discuss how empathy is the bruise between you and your customer. This means as a marketer you must step into the shoes of your customers because without empathy in your content, you are neglecting what your customers care about. Your content must align with customers' needs and their direction for getting information. This even means sometimes you must shift the focus of your content from the brand to your customers. 

Since I am in Week 2 of my social media audit, before reading this article I was reviewing Starbucks' twitter account. I noticed here that although they are constantly posting about their campaigns for Postcrossers and Common Cause, they are constantly emphasizing that this is all occurring at Starbucks by using #atStarbucks in every single post. I think its great that they are being socially responsible as a business but I think to really be affective they should stop focusing on the fact that it is happening at Starbucks but more on helping the cause.

This article also emphasizes the need to invest your best time in creating quality content. This means setting aside a good time everyday to sit down and create content. This routine gets you very into it and helps you accomplish great creative content that is strong and highly engaging for your customers and your brand. Once you know how to build great content, you will also know how to present it perfectly. I notice this in managing my own personal social media accounts. Since they are personal pages, they are almost creating myself as a brand. For example, I post usually 4 instagrams per week and I always post them at similar times. I take a good time to sit and edit the photos in a way I would like them presented. I then think about which time to post the pictures in order to reach the greatest audience and get the most likes. 

The top 10 marketers enhance the notion that your marketing content should be treated as one of your most important business assets. With the amount of work you are putting into the content, it should be respected as a if it is a business asset. Basically, a business has no business if its customers and target audiences are not aware of it. The content marketers job is to create awareness and communicate with the customers in order to build a business's reputation and grow its success. 

The last notion the marketers explain is that as a marketer you need to become a content marketing jack of all trades. Creating a balance of your content is key to success. As a marketer, you must have an eye for design and an ear for writing. Your role as a content marketer is also called a "media mentor." 

 

All of this information gathered from the top 10 marketers of 2014 all lead to the 3 rules for success:

1. Maintain a strong dedication for building quality content focused on the needs of customers.

2. Master the skills of writing, creation design, and interpretation so you can adjust and define your message in accordance with what your audience needs.

3. Make sure your content is treated seriously and produces the business goals you hope to achieve in the long run.

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Strategy Is Not a To-Do List - Entrepreneur

Strategy Is Not a To-Do List - Entrepreneur | Marketing Strategy | Scoop.it
Don't simply go through the motions of customer development. You should have a deep understanding of the purpose behind it.
Bruce McDuffee's insight:

Good post on the difference between strategy and a to do list.  One aspect of strategy that I like is that it guides you when to say 'no' to an item on the to do list.

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Knowledge Marketing for Industry - Times Have Changed. Your Customers Have Changed. Have You Changed?

Knowledge Marketing for Industry  - Times Have Changed. Your Customers Have Changed. Have You Changed? | Marketing Strategy | Scoop.it

You're being pressured by the owners, the board of directors, shareholders, Wall Street and others to grow your manufacturing business.

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The Power of Multi-Channel Digital Marketing Campaign (Infographic)

The Power of Multi-Channel Digital Marketing Campaign (Infographic) | Marketing Strategy | Scoop.it
Wise business owners wanting to make their mark in this highly integrated world make use of effective digital marketing channels to promote their products, services and brands. But if business owners…

Via Stefano Principato
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Stefano Principato's curator insight, September 17, 2014 12:16 AM

Enter Multi-Channel Digital Marketing campaigns – a strategy that combines various kinds of indirect and indirect marketing channels to generate favorable actions or responses from targeted audiences.

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Content Marketing Institute’s Robert Rose: Marketers Get Strategic With Content, Planning - The Customer Edge

Content Marketing Institute’s Robert Rose: Marketers Get Strategic With Content, Planning - The Customer Edge | Marketing Strategy | Scoop.it
Businesses are creating more content than ever before, but they’re still struggling with content marketing both from a workflow and revenue standpoin

Via Pantelis Chiotellis
Bruce McDuffee's insight:

If you're a marketer and not looking at marketing from a different perspective, you're missing the boat.

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10 Reasons Why You Must Use Visual Content as Part of Your Marketing Strategy

10 Reasons Why You Must Use Visual Content as Part of Your Marketing Strategy | Marketing Strategy | Scoop.it
How many times have you heard the saying pictures paint a thousand words? The human brain processes visual content such as images and video far easier than it does a piece of written content so inc...
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25% of companies adopting marketing automation boost revenue 30-50% (study) - VentureBeat

25% of companies adopting marketing automation boost revenue 30-50% (study) - VentureBeat | Marketing Strategy | Scoop.it
25% of companies adopting marketing automation boost revenue 30-50% (study)
VentureBeat
The reason is that most companies implement a marketing automation system when they are either in a state of growth, expecting growth, or planning for growth.
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