How to Create 5 (Content Marketing) Products from 1 Interview | Marketing Strategy and Business |
Most interviews contain useful information that can be used in a variety of different ways.

It’s important to be consistent in repurposing content and equally important to reframe the interview (at least in your mind and perhaps in your interviewee’s) for more than one purpose in order to reap benefits you might otherwise miss out on.

Tom Clifford shares some ideas.