Success on the social web? It all boils down to this. | Marketing Strategy and Business |
Do you want to look like a genius at your company? Walk into a meeting and say, “Future Internet Marketing success all boils down to one thing: Creativity.”

If they ask you why, tell them I told you to say this. Then they will say “Who the hell is that?” and it will probably go downhill from there.

Nevertheless, if you do make this statement, you will be right because something incredible is about to happen.