Marketing Strategy and Business
69.4K views | +0 today
Marketing Strategy and Business
News, resources and trends about marketing strategy to improve business and sales
Your new post is loading...
Your new post is loading...
Scooped by Giuseppe Mauriello
Scoop.it!

How 3 Companies Took Content Marketing to the Next Level

How 3 Companies Took Content Marketing to the Next Level | Marketing Strategy and Business | Scoop.it
Omnipresent publishing tools and Internet culture have made branded content more than a possibility for web businesses; they’ve made it a necessity.

Whereas five years ago your business needed to have a website in order to exist, soon your company’s survival may depend on your ability to be an effective publisher.....
[read full story http://is.gd/jO4Q0s]
more...
No comment yet.
Scooped by Giuseppe Mauriello
Scoop.it!

10 ways to create genuine fans for the long term

10 ways to create genuine fans for the long term | Marketing Strategy and Business | Scoop.it
This guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing. It is adapted from his free e-book, “10 Ways to Cultivate Your Community: How to Create Genuine Fans for the Long-Term.

Community. Advocates. Raving Fans.
It’s almost accepted marketing gospel these days that you want passionate people to evangelize your brand. If you have that, your network will do the targeting for you.
[read full story http://is.gd/zfRnUa]
more...
No comment yet.