Marketing Strategy and Business
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Marketing Strategy and Business
News, resources and trends about marketing strategy to improve business and sales
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How 3 Companies Took Content Marketing to the Next Level

How 3 Companies Took Content Marketing to the Next Level | Marketing Strategy and Business | Scoop.it
Omnipresent publishing tools and Internet culture have made branded content more than a possibility for web businesses; they’ve made it a necessity.

Whereas five years ago your business needed to have a website in order to exist, soon your company’s survival may depend on your ability to be an effective publisher.....
[read full story http://is.gd/jO4Q0s]
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Is Content Marketing Worth the Effort? | Copyblogger

Is Content Marketing Worth the Effort? | Copyblogger | Marketing Strategy and Business | Scoop.it
We preach it every week.
Attract the right kind of traffic by creating exceptional content.

Engage your audience so they know, like, and trust you. Let them know you’re the likable expert who’s going to give them the information (and eventually the products and services) that won’t let them down.

Then use smart copywriting and conversion techniques to turn those raving fans into customers.
No, it’s not paint-by-numbers, but it is a proven, systematic way to build your business.
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How to Create 5 (Content Marketing) Products from 1 Interview

How to Create 5 (Content Marketing) Products from 1 Interview | Marketing Strategy and Business | Scoop.it
Most interviews contain useful information that can be used in a variety of different ways.

It’s important to be consistent in repurposing content and equally important to reframe the interview (at least in your mind and perhaps in your interviewee’s) for more than one purpose in order to reap benefits you might otherwise miss out on.

Tom Clifford shares some ideas.
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7 Ways Content Marketing Can Reduce Costs

7 Ways Content Marketing Can Reduce Costs | Marketing Strategy and Business | Scoop.it
Here are examples that show how content marketing provides lower cost alternatives to traditional marketing.

1. Increases branding
2. Expands audience for your offering
3. Supports purchase process
4. Aids search optimization
5. Engages fans
6. Leverage customer-generated content
7. Gives PR efforts additional media entry points
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