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Marketing Strategy and Business
News, resources and trends about marketing strategy to improve business and sales
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Cleeng | makes it easy to charge for your blog, without annoying readers | TNW Europe

Cleeng | makes it easy to charge for your blog, without annoying readers | TNW Europe | Marketing Strategy and Business | Scoop.it
With online advertising revenues declining, content publishers are looking for alternative ways of profiting from their content.

Cleeng is a Dutch startup offering a “halfway house” option that could be a little more palatable.

The idea is that publishers can easily opt to make parts of their websites “premium” while making the rest of the site freely accessible. Once set up, the Cleeng plugin lets you define individual parts of a page that you want to charge for. So, an article could be free but the accompanying embedded video could require payment to watch. Even parts of articles can be charged for – the first half a long fictional story could be free, with a charge to finish reading........
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Is Content Marketing Worth the Effort? | Copyblogger

Is Content Marketing Worth the Effort? | Copyblogger | Marketing Strategy and Business | Scoop.it
We preach it every week.
Attract the right kind of traffic by creating exceptional content.

Engage your audience so they know, like, and trust you. Let them know you’re the likable expert who’s going to give them the information (and eventually the products and services) that won’t let them down.

Then use smart copywriting and conversion techniques to turn those raving fans into customers.
No, it’s not paint-by-numbers, but it is a proven, systematic way to build your business.
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HOW TO: Start Marketing on Foursquare

HOW TO: Start Marketing on Foursquare | Marketing Strategy and Business | Scoop.it
From badges to Pages and specials, here's what you need to know to start marketing on Foursquare. Did we mention that it's free?
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8 Ways to Successfully Sell Using Social Media | Social Media Examiner

8 Ways to Successfully Sell Using Social Media | Social Media Examiner | Marketing Strategy and Business | Scoop.it
How to successfully sell with social media by getting to know the right people and starting up a conversation that might go somewhere.

Here are 8 ways to strike up social media conversations with people you want to meet:
#1: Boil the Frog
#2: Givers Gain
#3: Make Henry Kissinger Proud
#4: Be Brave
#5: Be Positive and Pleasant
#6: Prepare for Window Shopping
#7: Let Your Personality Shine Through
#8: Take It Offline, When It’s Time
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Seth's Blog: The flip side

Seth's Blog: The flip side | Marketing Strategy and Business | Scoop.it
It's impossible to have a coin with only one side. You can't have heads without tails.

Innovation is like that. Initiative is like that. Art is like that.

You can't have success unless you're prepared to have failure.

As soon as you say, "failure is not an option," you've just said, "innovation is not an option."
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