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Marketing Strategy and Business
News, resources and trends about marketing strategy to improve business and sales
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10 ways to create genuine fans for the long term

10 ways to create genuine fans for the long term | Marketing Strategy and Business | Scoop.it
This guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing. It is adapted from his free e-book, “10 Ways to Cultivate Your Community: How to Create Genuine Fans for the Long-Term.

Community. Advocates. Raving Fans.
It’s almost accepted marketing gospel these days that you want passionate people to evangelize your brand. If you have that, your network will do the targeting for you.
[read full story http://is.gd/zfRnUa]
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7 Ways Content Marketing Can Reduce Costs

7 Ways Content Marketing Can Reduce Costs | Marketing Strategy and Business | Scoop.it
Here are examples that show how content marketing provides lower cost alternatives to traditional marketing.

1. Increases branding
2. Expands audience for your offering
3. Supports purchase process
4. Aids search optimization
5. Engages fans
6. Leverage customer-generated content
7. Gives PR efforts additional media entry points
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Four Questions With Guy Kawasaki: Enchantment, Influence, and Marketing to the Rest of Us | MarketingProfs

Four Questions With Guy Kawasaki: Enchantment, Influence, and Marketing to the Rest of Us | MarketingProfs | Marketing Strategy and Business | Scoop.it
Strategy - Having been neck-deep in the psychology of influence and the business of marketing while launching my own book, I had the opportunity to ask Guy Kawasaki about succeeding by embracing ...
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