Marketing Strategy and Business
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Marketing Strategy and Business
News, resources and trends about marketing strategy to improve business and sales
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Infographic: The Changing Scope of Advertising | Adweek

Infographic: The Changing Scope of Advertising | Adweek | Marketing Strategy and Business | Scoop.it
We are looking at the recent past and into the future with the infographic below, from MDG Advertising, called The Changing Scope of Advertising.

MDG writes: "In advertising, as in life, it seems the only constant is change. Innovative formats, new technologies and shifts in priorities mean there’s always something new and always something next in our ongoing quest to communicate with consumers. While tracking the trends of today and tomorrow takes extensive research and insight, MDG has compiled this data … that clearly paints a picture of advertising’s ongoing evolution."

[read more http://is.gd/LEVd1O]
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Establishing a Brand Identity

Establishing a Brand Identity | Marketing Strategy and Business | Scoop.it
Once the domain of multi-million dollar corporations, the concept of branding is being embraced by individuals and small businesses as a means to distinguish themselves from the competition.
It takes time and patience to develop an effective brand, both in the creation and the implementation phase. A brand cannot be created overnight; it is planned, maintained, groomed. But, if done effectively, the process is well worth the energy.

Simply put, a brand is the public image of a business, product or individual. It is reputation. It is a promise....
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Infographic: A Look At The Size And Shape Of The Geosocial Universe In 2011 | TechCrunch

Infographic: A Look At The Size And Shape Of The Geosocial Universe In 2011 | TechCrunch | Marketing Strategy and Business | Scoop.it
Thanks to Jesse Thomas of interactive design agency JESS3, we now have an updated look at the structure of the geosocial universe as it exists in anno domini 2011.

As you’ll see, Thomas’ infographic shows the current size of major social networks as well as the other well-known online services we use on a daily basis relative to their peers. It also overlays the present size of each company’s mobile user base.

You’ll see Skype, Facebook, Twitter, Gmail, MySpace, LinkedIn, and more. You can also check out the agency’s infographic from last year to see the relative changes. Notable differences include: The rise of Chinese Qzone and Twitter, the fall of Myspace, and the stasis of Friendster.
[read more http://is.gd/F5Z1Cm]
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3 Rewards and 3 Risks of Making Customers Brand Ambassadors | Social Media Examiner

3 Rewards and 3 Risks of Making Customers Brand Ambassadors | Social Media Examiner | Marketing Strategy and Business | Scoop.it
What would happen if you gave your customers the keys to your corporate social media channels? This article reviews the rewards and the risks marketers face as they decide how much brand control they’re willing to give up.

Marketers are just coming to terms with how to deal with customers having free rein to either praise or bash their companies, but I think there may be a new trend on the horizon-the customer brand ambassador....
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Seven marketing mistakes most startups make

Seven marketing mistakes most startups make | Marketing Strategy and Business | Scoop.it
Marketing for a startup is different than anything you may have done before. It’s different from the big-company and/or traditional marketing many executives may be used to, and a whole new challenge for entrepreneurs who don’t have a background in marketing to begin with.

The way startups need to market themselves is as unique as their product, service, market and target customer. But there are several mistakes many new startups consistently make....
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New infographic: Internet marketing planner | Conversation Marketing

New infographic: Internet marketing planner | Conversation Marketing | Marketing Strategy and Business | Scoop.it
I just finished a new chart. It maps out the typical steps I take when reviewing an internet marketing campaign for the first time.

While it doesn't have every single step/channel/tactic in it, it does give you a high-level view of the various strategies (SEO, PPC, social media, etc.) and when and how I recommend them.
[read more and download it http://is.gd/zcrVHm]


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11 Ways to Find New Content for Your Social Strategy | Social Media Examiner

11 Ways to Find New Content for Your Social Strategy | Social Media Examiner | Marketing Strategy and Business | Scoop.it
Is your business running out of content ideas?

Content is the fuel for your social media rocket ship and the foundation of any solid presence in the social sphere. Your content cannot be everything to everyone; however, you can be relevant and provide value to your target market.
11 ways to find relevant and valuable content ideas for your social media marketing and to help you attract and retain a dedicated following....
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6 Small Business Websites To Learn From | Open Forum

6 Small Business Websites To Learn From | Open Forum | Marketing Strategy and Business | Scoop.it
According to a recent report, small businesses are putting an increased focus on improving their websites this year.
With the slew of Web design mistakes that small businesses are notorious for making, there is room for improvement.

For small businesses looking to clean up their websites, here are six quick tips for improvement:

1. Provide a succinct product description and purchasing instructions.
2. Choose a Web design that enhances content, rather than distracts from it.
3. If you're asking users to interact with content, opt for a simple call-to-action prompt.
4. Make sure the site is easy to navigate.
5. Drive conversation by choosing engaging topics and asking interesting questions via a corporate blog.
6. Put your service at the forefront. Don't make users dig for it.
[read full story http://is.gd/rOfxb8]
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Top 10 Social Media Adoption Personalities | Business 2 Community

Top 10 Social Media Adoption Personalities | Business 2 Community | Marketing Strategy and Business | Scoop.it
Where are you in the adoption of social media? Are you a believer? A non-believer? Have you integrated it into your business? Are you open to new ideas, new ways of doing business? Or do you throw up the hand and pretend as if your current methods are working?

Some business leaders are doing better than others as they struggle with the question of “do I or do I not take the time to figure out if social media is right for my business?” Are you being honest with where you as a person, business leader and as a company are with adoption of social media?....
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The 7 key pillars of social media for brands and businesses in 2011

The 7 key pillars of social media for brands and businesses in 2011 | Marketing Strategy and Business | Scoop.it
Social media is changing in front of our eyes. It’s still a very new discipline but companies and brands are embracing it across the board in a number of ways.

It can be easy to become distracted by all the new technologies and some people don’t know where to start or how to make a difference with their social media marketing.
With that in mind I wanted to create a list of seven key areas that I think all businesses and brands should be spending their time on....
[read full story and watch video http://is.gd/7NBxII]
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Search Engine Optimization & Twitter: A How To Guide from Internet Business Group

Search Engine Optimization & Twitter: A How To Guide from Internet Business Group | Marketing Strategy and Business | Scoop.it
Google recently announced plans to implement real-time search capabilities, but what does it all mean?

Google’s new plans will index all real-time internet data – tweets, You Tube uploads, blog posts, and more –and return them in search engine results – as they happen in real-time. The results will be sorted by relevancy using frequently used keywords and/or current events.

This is great news for individuals and businesses who seek to use social networking sites such as Twitter to get the word out about their products and services. You will now be able to use Search Engine Optimization (SEO) principles in your tweets and Google will return them in search engine results, opening up a whole new marketing platform for your business.
[read full story http://is.gd/QDHQ6e]

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60 Ways Personalization is Changing Marketing | HubSpot

60 Ways Personalization is Changing Marketing | HubSpot | Marketing Strategy and Business | Scoop.it
What’s happening is the evolution of personalization. As a marketer, I know that the more targeted and personal I can get with my messaging, the better able I am to convert prospects into customers.

In ThoughtLead’s latest Future of Marketing series, 60 speakers (including HubSpot's own Mike Volpe) spoke for 60 minutes about the personalization revolution.....
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SEO tips for social media profiles | TNW Social Media

SEO tips for social media profiles | TNW Social Media | Marketing Strategy and Business | Scoop.it
SEO (search engine optimisation) and social media have been moving closer together over the past couple of years. Now it seems they’re more integrated than ever, particularly as Google.

We’ve compiled some of the top SEO tips across social media profiles, so you can make sure you have your house in order. Bear in mind that all of the below are recommended as general good practices to stick to – not promises of top positions for your keywords.

These are tips to implement alongside the natural conversations in your community.....
[read full story http://is.gd/cFgVPu]

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A Simple Way to Calculate Social Media Return on Investment | Social Media Examiner

A Simple Way to Calculate Social Media Return on Investment | Social Media Examiner | Marketing Strategy and Business | Scoop.it
Social media return on investment (ROI) is simply a measurement of efficiency. It’s a lot of things to a lot of people: “return on inactivity,” “return on innovation” and “return on engagement.”

However, in a stricter sense, social media ROI is defined as a measure of the efficiency of a social media marketing campaign. This definition might sound complicated, but in reality, it’s quite simple.

Use this simple social media ROI formula (based on your return and your investment) to measure and compare marketing campaigns...
[read full story http://is.gd/hYQGti]
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Facebook Adds 25 New Preferred Developer Consultants, Improves PDC Lookup Tool

Facebook Adds 25 New Preferred Developer Consultants, Improves PDC Lookup Tool | Marketing Strategy and Business | Scoop.it
Facebook launched the Preferred Developer Consultant program in December 2009 to help those in need of development services find trusted providers in areas such as digital marketing, Page management, ecommerce, and web design.

The list has since grown from 14 to 90, and now includes developers offering services such as community management, social analytics, Ads API, mobile development, and Facebook Credits...
[read full story http://is.gd/jfwVvw]
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Stopped Buying Links? Here are 3 Better Ways to Use That Budget

Stopped Buying Links? Here are 3 Better Ways to Use That Budget | Marketing Strategy and Business | Scoop.it
For those who have abandoned buying links or greatly curtailed their budgets for such activities, don’t simply turn that into PPC or display money. You can leverage it for three SEO tactics that are lasting and promote positive user experiences.

Here are three ways you can leverage the budget that was formerly allocated to link buying for 2011....
[read full story http://is.gd/Qr7qVT]
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Location-Based Marketing: The Convergence of Social and Mobile | ClickZ

Location-Based Marketing: The Convergence of Social and Mobile | ClickZ | Marketing Strategy and Business | Scoop.it
There are some significant opportunities for social engagement between companies and community members. While most location-based marketing services that interact with mobile devices such as Facebook Places and Foursquare aren't exactly mainstream, they are seeing tremendous growth.
For marketers wanting to be where the market is trending, mobile and social is definitely a place to keep a keen eye on. Yet, there are some hurdles that marketers need to keep in mind when planning strategies that engage consumers in this converged area of marketing.
According to a report from The Location Based Marketing Association....
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The 7 Biggest Fan Page Marketing Mistakes

The 7 Biggest Fan Page Marketing Mistakes | Marketing Strategy and Business | Scoop.it
After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results.

If you want to get better Facebook fan page marketing results, check this list and find out if you're making any of these mistakes.....


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5 Ways You Should Be Using Twitter, But Probably Aren’t | Likeable Media

5 Ways You Should Be Using Twitter, But Probably Aren’t | Likeable Media | Marketing Strategy and Business | Scoop.it
People still ask me, “How do you tweet so much? Don’t you ever run out of things to talk about?!” It actually is a valid question: what exactly do we use Twitter for when we’re not just sharing the mundane details of our everyday lives? Let’s take a look at some really fun and interesting uses for Twitter that you may not have thought of!....
[read more http://is.gd/L3nzZT]
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5 Best Practices for Fashion Retailers on Facebook | Mashable

5 Best Practices for Fashion Retailers on Facebook | Mashable | Marketing Strategy and Business | Scoop.it
Leaders in fashion marketing and ecommerce offer advice for optimizing retailers' Facebook Pages.
As U.S. consumers continue to spend increasing amounts of time on Facebook, and as brands amass larger followings than major women’s magazines, fashion retailers are investing greater resources into the world’s largest social network.

But how can retailers optimize their Facebook presence? Should they focus on entertainment and product, or is it best utilized as a customer service channel? How far should they engage? Is it too early to think of Facebook as a sales tool?.....
[read full story http://is.gd/XIKucA]
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Build Your Social Media Influence With Twitter Lists

Build Your Social Media Influence With Twitter Lists | Marketing Strategy and Business | Scoop.it
How to use Twitter lists to find and follow social media influencers and become an influencer in your industry.

Most regular Twitter users are familiar with creating and following lists. Twitter lists help you narrow down your incoming Twitter streams to a group of trusted people you follow or certain topics that are relevant to your business. Lists are also extremely helpful in finding influencers in your industry, following them and building your own influence over time. Here's how I work with them....
[read full story http://is.gd/3EUXn8]
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Crowdsourcing: A new kind of social media marketing campaign

Crowdsourcing: A new kind of social media marketing campaign | Marketing Strategy and Business | Scoop.it
Adam Skikne recently noted in a column, that social media marketing tools are not really like “the intrusive, traditional forms of advertising that have continuously interrupted our daily lives since the 1950’s”. He contends that they are “permission marketing,” in that, be it by “Liking” a brand’s Facebook page or by “following” it on Twitter, you allow it to “interrupt” your daily life.....
[read full story http://is.gd/ce12KI]
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7 Twitter Myths Busted

7 Twitter Myths Busted | Marketing Strategy and Business | Scoop.it
Most Twitter users go through a similar cycle: from viewing it as inane, to starting to get it, to the “lightbulb moment” to quasi-addiction (or more than quasi in some cases).

For a service so simple—people with some modicum of tech savvy and some level of common interests sharing 140-character bursts of insight, news or links—the intricacies of Twitter mastery can be maddening.
To help those who’ve figured out that Twitter does indeed have value but still struggle with how to maximize it, here are seven common misconceptions in need of correction...
[read full story http://is.gd/oqsLEe]
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How To Use Facebook To Enchant Your Customers | Guy Kawasaki

How To Use Facebook To Enchant Your Customers | Guy Kawasaki | Marketing Strategy and Business | Scoop.it
The process of creating a deep, delightful, mutually-beneficial and voluntary relationship with customers is called enchanting them.

From Dale Carnegie to Robert Cialdini, people have explained how to make this happen, and now there’s another tool for you to use. They're called simply Facebook Pages (often called "fan pages"), and there’s never been an online tool as powerful for enchanting customers.....
[read full story http://is.gd/UwfiCE]
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7 Ways Smart Businesses Are Leveraging Klout

7 Ways Smart Businesses Are Leveraging Klout | Marketing Strategy and Business | Scoop.it
Klout measures influence. But why is this useful for a business?

For brands committed to spending a lot of resources and time in social media, intelligence becomes a big piece of the puzzle.

Knowing you are spending your time wisely and efficiently goes a long way. It helps you commit your resources the tools, tactics, and strategies that really produce results.
[read full story http://j.mp/j3zXsu]
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