Marketing Strategy and Business
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Marketing Strategy and Business
News, resources and trends about marketing strategy to improve business and sales
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Introducing +K: Your Influence is Topical | Measuring Online Influence: Klout Blog

Introducing +K: Your Influence is Topical | Measuring Online Influence: Klout Blog | Marketing Strategy and Business | Scoop.it
Today we’re releasing a new feature on Klout.com. We call it +K, and it’s the ability to vouch for your peers’ influence in topics.

We’re continuously improving our data collection and science models to offer the best analysis possible. Yet we recognize that not all influence is captured in the data we have, and our users need tools to properly provide feedback.

Therefore, we’re taking it to the next level with +K:

- Give +K on topics: If a user has recently influenced you in a topic, give them +K in that topic
- More topics: our topics model is even more accurate, and now surfaces up to 10 topics per user
- Hide topics: You can now opt to hide your topics from public display....
[read full article http://is.gd/y85rJ0]
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The Marketer’s Biggest Mistake | Chris Brogan

The Marketer’s Biggest Mistake | Chris Brogan | Marketing Strategy and Business | Scoop.it
What we tend to do wrong when we market is we think we’re selling to ourselves. We think our buyer thinks like us. We believe that our buyer is us. Now, sometimes, that’s true to an extent. When Josh makes superhero tee shirts, he’s making shirts that he (and I) think are cool and that we like.
But even then, does that mean we’ll know what a buyer who isn’t us will like? Does it mean we’ll understand why he or she won’t buy a certain shirt, or what assurances he or she needs? No...
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Blog Marketing Strategy: 7 Steps to Social SEO Success | Online Marketing Blog

Blog Marketing Strategy: 7 Steps to Social SEO Success | Online Marketing Blog | Marketing Strategy and Business | Scoop.it
At BlogWorld Expo in New York this week I presented a session about Dominating Your Niche with Social Content and SEO.
It was crammed with information and I know there are many online marketers looking for practical advice on business blogging and blog marketing that didn’t attend.
Based on the blog marketing we do here at Online Marketing Blog and in the consulting that I do, here are 7 practical steps online marketers can take for social media and SEO success with a blog.

All marketing efforts should start with a goal and means for measuring success, so I do not get into specifics on those tasks in this list, but focus more on the content and promotion....
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INFOGRAPHIC: The Soaring Valuations Of Social Networking Companies

INFOGRAPHIC: The Soaring Valuations Of Social Networking Companies | Marketing Strategy and Business | Scoop.it
This infographic, takes a look at how companies such as LinkedIn, Facebook, Twitter and Skype (which was recently acquired by Microsoft) have reached such huge valuations.

By way of comparison, companies such as Delicious and Color — both of which have current valuations of tens of millions of dollars, rather than billions — are also included on the infographic.

[read more http://is.gd/oTqfHg]
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4 Facebook Marketing Tactics You Might Not Know About | SEOmoz

4 Facebook Marketing Tactics You Might Not Know About | SEOmoz | Marketing Strategy and Business | Scoop.it
So you think you have Facebook all figured out. You have your fan page with a couple custom tabs set up, you've started an ad campaign and every one of your products on your site has the "like" button installed (which increases revenue). Easy peasy, this Facebook stuff is a cinch!

These four tactics we're talking about today aren't all new necessarily, but they're fairly new to me. Which got me thinking, if I didn't know about these (or why they were so great for inbound marketing) how many other people also don't know. I'm not trying to claim that if I don't know about it, no one does, because clearly there are people already using them.....
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Why I Will Never, Ever Hire A "Social Media Expert"

Why I Will Never, Ever Hire A "Social Media Expert" | Marketing Strategy and Business | Scoop.it
I was going to call this article “All 'Social Media Experts' Need To Go Die In A Fire,” but I figured I should be nicer than that.

But my title stands. If you call yourself a social media expert, don’t even bother sending me your resume.

No business in the world should want one on their team. They shouldn’t want a guru, rockstar or savant, either. If you have a social media expert on your payroll, you’re wasting your money.

Social media is not “cool.” MAKING MONEY IS COOL. Social media is simply another arrow in the quiver of marketing, and that quiver is designed to GENERATE REVENUE.
If you’re doing anything else with social media, here’s a book of matches, and I expect to never see you again.
[read full article http://is.gd/f1FR2a]
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Level343's comment, June 6, 2011 5:40 PM
This post inspired me to write a response Social Media Marketing – Do YOU Have All the Sandwich Ingredients? http://ht.ly/5buw6
Giuseppe Mauriello's comment, June 7, 2011 4:21 AM
thank you Gabriella for your comment!
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A Small Business Marketer's Guide to Group Deal Sites | HubSpot

A Small Business Marketer's Guide to Group Deal Sites | HubSpot | Marketing Strategy and Business | Scoop.it
Hot new marketing trends come and go all the time, and smart marketers know to be skeptical of those shiny new promotional tools that periodically come along. But while originally thought to be yet another one of those marketing fads, it looks as though group deal sites are not only holding their own, but actually growing significantly.

Take Groupon for example, which currently ranks as the number one daily-deal site.

When deciding whether to go the route of collective buying, there are definitely some important factors to consider....
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5 Low-Cost Social Media Analytics Tools | oneforty

5 Low-Cost Social Media Analytics Tools | oneforty | Marketing Strategy and Business | Scoop.it
It’s an all too common occurrence: with excitement a small business or startup decides to invest in a social media analytics solution and starts leaning towards a provider only to then realize that the investment is well… rather steep. Enthusiasm for analytics is great, but tight budgets are a reality and must be dealt with accordingly.

These are 5 low-cost social media analytics tools options, including Beevolve,Ubervu, Viralheat, PostRank and Ecairn.
[read full story http://is.gd/HBl61J]
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Strategy | The Convergence of Search and Social Media | MarketingProfs Article

Strategy | The Convergence of Search and Social Media | MarketingProfs Article | Marketing Strategy and Business | Scoop.it
Strategy - The ever-increasing interdependence between search and social media should be viewed as an opportunity rather than a threat. Learn how to use both strategically, and boost your marketing effectiveness.

In this article, you'll learn...
- How search and social media have become interdependent marketing channels
- Steps on how search can drive social media, and vice versa
[read full story http://is.gd/oGT5zC]
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How the Buddha Solved His Marketing Problem | Copyblogger

How the Buddha Solved His Marketing Problem | Copyblogger | Marketing Strategy and Business | Scoop.it
The Buddha was a spiritual teacher, with zero interest in profit.
But if we agree with Seth Godin that marketing is about spreading ideas, then you could say the Buddha was one of the greatest marketers of all time.

Over the last 2,500 years, his teachings have influenced the lives of millions of people, spreading to the furthest corners of the globe.

The Buddha’s example is particularly relevant if you work for a non-profit, but even if you’re running a business for profit, you’ve probably noticed that generosity and purpose are critical to success in the 21st century....
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How Small Companies Are Marketing Through Facebook | Entrepreneur

How Small Companies Are Marketing Through Facebook | Entrepreneur | Marketing Strategy and Business | Scoop.it
Facebook isn't a one-way means of communication. You have to look at it in terms of conversation. You have to monitor comments, respond and engage with your customers. It's a way of telegraphing that you're listening, and that you do care.

Facebook is proving itself a small-business marketing force. Here are three examples of how it's working....
[read full story http://is.gd/yUkXKJ]
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5 Strategies for Maximizing Your Website's Conversion Rate | Mashable

5 Strategies for Maximizing Your Website's Conversion Rate | Mashable | Marketing Strategy and Business | Scoop.it
With all the fuss made over the power of social networks, it's easy to forget the power and marketing potential of your own website. Here are some ways to optimize.
1. Understand Your Customer
2. Make Webpages Relevant
3. Use Offline Learning to Inform Online Action
4. Consistency Is Key
5. Test, Test, Test
[read full story http://j.mp/mn78k0]
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10 Ways To Launch and Promote A Product Using Social Media

10 Ways To Launch and Promote A Product Using Social Media | Marketing Strategy and Business | Scoop.it
Want to know how to promote and market your book, your product using the power of social media to a global audience?

Launching a product using social media provides multi-media rich global platforms that makes it easy for each social network community to share the message and let other people know about your brand.

Here is a case study of Guy Kawasaki’s launch and promotion of his book ‘Enchantment The Art of Changing Hearts, Minds and Actions‘ and how he used a multi channel social media marketing strategy and tactics that can be applied to any product...
[read full story http://is.gd/ecuRu4]
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How To Develop a Social Media Marketing Strategy That Works | Smedio

How To Develop a Social Media Marketing Strategy That Works | Smedio | Marketing Strategy and Business | Scoop.it
Building a social media marketing strategy is one of the building blocks to leveraging social media.

Many businesses believe setting up Facebook and Twitter profiles will do a world of good to them and that’s their definition of joining the social media bandwagon. However, the truth is that using social media requires a careful thought process, strategic planning and flawless execution.

Here are 5 proven tips to help you build one that works....
[read full article http://is.gd/aMFZus]
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The Perception of Social Media Marketing: it's a Free Lunch | conversionation

The Perception of Social Media Marketing: it's a Free Lunch | conversionation | Marketing Strategy and Business | Scoop.it
A social media marketing survey among Belgian communication & marketing professionals shows why social media marketing often fails.

Recently, Belgium-based Leads United, released the results of a social media marketing survey among communication and marketing “professionals”. Although the respondents were Belgians, the report shows some shocking numbers that lead to conclusions that are valid in many countries!

The fourth edition of the survey indicated that the use of social media and networking tools is relatively well established, but that is about all, really. When looking at social media marketing, there still is a huge lack of a social media strategy, let alone some sort of plan. Furthermore, 73% of the questioned companies don’t have a social media policy....
[read full article http://is.gd/Phhm2s]
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How to Become the Awesomest Marketer EVER | HubSpot

How to Become the Awesomest Marketer EVER | HubSpot | Marketing Strategy and Business | Scoop.it
Let's be honest Marketing used to be a heck of a lot easier We had five basic channels a lot fewer products and a far less sophisticated consumer to...
[read full story and look at presentation http://is.gd/iBzczF]
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Yotpo | 5 months, 45 startup lessons learned | Entrepreneur

Yotpo | 5 months, 45 startup lessons learned  | Entrepreneur | Marketing Strategy and Business | Scoop.it
It’s been 5 months from the first day we came up with the idea of Yotpo.

We’ve gone through endless changes, happy moments and a lot of tough ones. If 5 months ago you told me our dream would become a user review distributor, I would tell you that you’re nuts.

There are 45 lessons that I’ve learned on the journey up until this point. Here is the important stuff (order is irrelevant) that I wish someone had told me 5 months ago...
[read full article http://is.gd/sfOGSV]
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7 Ways To Build Customer Relationships On Facebook

7 Ways To Build Customer Relationships On Facebook | Marketing Strategy and Business | Scoop.it
Until recently, many chief marketing officers were only focused on gathering millions of Facebook fans. The next phase is all about building relationships with them online.

Here are seven ways CMOs can tap their Facebook fanbases for customer relationship management.


1. Build A Single Database
2. Prioritize Engagements
3. Identify Your Most Important Fans
4. Give Value To Your Fans
5. Tie In Your Other Loyalty Programs
6. Communicate The Value You Offer
7. Measure Return On Investment
[read full story http://is.gd/jmanxA]
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5 Steps to an Awesome B2B Facebook Page | HubSpot

5 Steps to an Awesome B2B Facebook Page | HubSpot | Marketing Strategy and Business | Scoop.it
Because of their industry expertise and history of content creation, B2B companies are often well suited for social media marketing. While it might make sense for B2B companies to start with a business-focused network like LinkedIn, Facebook certainly has its own place in B2B social media strategy.

For B2B companies looking to use Facebook as a tool for prospect engagement and lead generation, there are a few important steps they can take to maximize results....
[read full article http://is.gd/8cbbSp]
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Content Is King: Building an Editorial Strategy to Drive Social Commerce | ClickZ

Content Is King: Building an Editorial Strategy to Drive Social Commerce | ClickZ | Marketing Strategy and Business | Scoop.it
Marketers are all abuzz about content marketing. Indeed, it seems to be the hottest marketing topic right now, and everyone is taking a serious look at how to evolve digital programs to align to a content-centric approach. In many aspects, this renewed focus on content is an extension of the social media marketing evolution, and the recognition that in order to succeed in a real-time, always-on social web, content - as it always has been for search - is king. As the sounding bell for content grows louder, there are many questions that arise when talking about content strategy.

When developing a content marketing strategy, consider the five P's framework: prep, program, produce, publish, and propagate.
[read full story http://is.gd/X75VQj]
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From Ripe to Ready: Nurturing Leads Increases Sales Conversion

From Ripe to Ready: Nurturing Leads Increases Sales Conversion | Marketing Strategy and Business | Scoop.it
There are few ways you can increase your sales. Spend more on advertising. Spend more on outbound sales reps. Spend more on partners, distributors, etc. But sometimes spending more isn’t the smartest thing to do.

Many businesses are already doing a decent job of attracting traffic and driving leads. Actually, most people who educate businesses on Internet marketing focus solely on traffic. SEO, PPC, social media – all of these tactics are about driving traffic and building an audience. The problem is, if your sole focus is traffic, there’s a good chance you’re flushing much of that traffic (or at least the money spent to get it) down the toilet because your conversion skills aren’t as good as your traffic-getting skills.

If you focus on conversion before traffic, however, you can get your sales funnel operating to the point that you buy traffic at a much cheaper rate and have it produce much more profit....
[read full story http://is.gd/9wTh3a]
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5 Productivity Tools for the Busy Social Media Manager | Social Media Today

5 Productivity Tools for the Busy Social Media Manager | Social Media Today | Marketing Strategy and Business | Scoop.it
In case you are anything like me, it can be very hard to stay productive when all the Social Media buzz increases.
Here are a few tools which help me greatly to focus on my work and optimize the use of all available Social Media channels that I am using....
[read more http://is.gd/oejFbL]
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Klout, PeerIndex, Empire Avenue, Et Al... Shortcuts Without Insights - SVW

Klout, PeerIndex, Empire Avenue, Et Al... Shortcuts Without Insights - SVW | Marketing Strategy and Business | Scoop.it
I totally agree about it!
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You Can't Measure What It Is You Do Not Value | Brian Solis

You Can't Measure What It Is You Do Not Value | Brian Solis | Marketing Strategy and Business | Scoop.it
What’s the ROI of social media? It’s a question that is in all reality, unavoidable, but achievable. The pursuit of the answer defines your destiny. Let’s start with a bit of the truth. You cannot measure the ROI of anything when the R, or the return, isn’t defined from the onset of any strategy.

Nor can it be measured through the quantification of the 3F’s (friends, fans, and followers) or any other simple math formula tracking Likes, ReTweets, comments, impressions, mentions or sentiment. This is the time to apply a bit more science than history to better understand how to design social media programs that measure a click to action...
[read full story http://is.gd/8BbRCw]
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Social Media: 6 Things It Can’t Do For You

Social Media: 6 Things It Can’t Do For You | Marketing Strategy and Business | Scoop.it
We all know how great Social media is for your blog or business,and I’m a big SM believer and it is a big part of my success online.
But it’s not be all end all like some people think. There are many things social media can’t do for you.

Many people come into SM with unrealistic expectations that quickly lead to disappointment when those expectations aren’t met and walk away completely.
Knowing what social media can’t do will make it easier to harness the power of what it can do for you.

Here are my 6 Things Social Media Can’t Do For You...
[read full story http://is.gd/6j8DAC]
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