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4 Steps to Measure Social Media ROI with Google Analytics

4 Steps to Measure Social Media ROI with Google Analytics | Marketing Strategy and Business | Scoop.it
Social media ROI has remained elusive for numerous marketers despite their best efforts to develop a calculation that will prove the business value of the allotted social media resources.

Through a new feature in Google Analytics, some customization to your Google Analytics tracking, and diligent work on the part of your social media team, the ROI of your social media efforts can be discovered using Google Analytics. To get to the point where you can calculate social media ROI, there are four steps that need to be taken....
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"Me on the Web" | Google Launches Tool for Online Reputation Management

"Me on the Web" | Google Launches Tool for Online Reputation Management | Marketing Strategy and Business | Scoop.it
Google has introduced a tool that helps you manage search results for your name.

The tool, “Me on the Web,” is now included on the Google dashboard in between account information and analytics. It is not intended to be another privacy setting.

“Your online identity is determined not only by what you post, but also by what others post about you — whether a mention in a blog post, a photo tag or a reply to a public status update,” Google explains....
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How Businesses Can Use Facebook’s “Recommend This Place” to Gain Exposure and Likes

How Businesses Can Use Facebook’s “Recommend This Place” to Gain Exposure and Likes | Marketing Strategy and Business | Scoop.it
Businesses with physical locations have a new way to gain exposure in the news feed and get more users to Like their Pages through a new feature on Facebook Pages called “Recommend This Place”. Those that list a street address in the Page can potentially use this new feature to build their fan bases for free.

Recommend This Place appears in the right sidebar of Pages to users who live nearby that business. It allows users to write a short recommendation of the business which is then published to the news feed and shown to their friends when they visit the Page....
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5 ways to harness the marketing power of Quora

5 ways to harness the marketing power of Quora | Marketing Strategy and Business | Scoop.it
Quora, the new social question-and-answer community, has definitely been in the limelight lately. From predictions that the site will overtake Twitter, to rumors that the startup rejected a $1 billion acquisition offer, buzz about Quora just keeps coming. Out of all the hype, one thing is for sure: Co-founders and former Facebook employees Adam D'Angelo and Charlie Cheever have been successful in building a smarter Q&A site while also attracting an elite user base. Where else can you go get your questions answered by Facebook co-founder Dustin Moskovitz or former AOL chairman Steve Case?...
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10 Ways to Use Social Media for Day-to-Day Business

10 Ways to Use Social Media for Day-to-Day Business | Marketing Strategy and Business | Scoop.it
Social media has emerged as the trendy marketing tool of the last few years. More and more, businesses are using it to promote their products in ways that combine the broadcasting potential of television and radio and combine it with the conversational messaging of word-of-mouth marketing. And yet…

…many still have trouble integrating the day-to-day affairs of running a business with the networking in social media...
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The Problem with Content Marketing | infographic

The Problem with Content Marketing | infographic | Marketing Strategy and Business | Scoop.it
An infographic that outlines both the opportunities and problems / challenges for organizations dealing with their content marketing.

Someday, content marketing in organizations will become a standard skill...but until then, we have some worth to do...

[read more and watch infographic http://is.gd/DwipIn]
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Step-by-Step Guide to Using Facebook Ads for Content Marketing

Step-by-Step Guide to Using Facebook Ads for Content Marketing | Marketing Strategy and Business | Scoop.it
As a content marketer, you may not be thinking about using advertising as part of your marketing mix because you consider ads to be:
- Expensive
- Annoying
- Immeasurable
- Interruptive (see annoying)
- Short shelf-life

However, I have had some great success mixing content marketing and online advertising with Facebook ads:
- They are measurable via Google Analytics and other tools
- If you target well, they aren’t viewed as much of an annoyance as a pray and spray ad would be.

A targeted ad with content as the offer can increase click throughs and conversions. And in my experiences, that percentage increase came in the thousands.
Here are the steps to developing effective Facebook ads for content marketing....
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7 Ways to Give Your Social Media Presence a Boost

7 Ways to Give Your Social Media Presence a Boost | Marketing Strategy and Business | Scoop.it
A lot has been said and talked about social media in the business world. Several recent surveys and research reports have indicated that social media is firmly on its way to becoming a norm rather than an exception amongst businesses.

Whether its large multi-national enterprises or SMBs, everybody seems to be in a mood to cash in on the social media opportunity.

However, merely having Facebook and Twitter profiles will do no good to your business. You need to proactively look for ways to boost your social media presence. In this post, I present 7 proven tips which will help you boost your social media presence....
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Social Media Education and Training: Where We Are, Where We’re Going

Social Media Education and Training: Where We Are, Where We’re Going | Marketing Strategy and Business | Scoop.it
There are several ongoing debates regarding social media. One of them – concerning social media experts – was recently reinvigorated by Peter Shankman’s polemic a few weeks ago, which I reflected on in this post. A related issue concerns the best way to develop social media skills and knowledge.

Many people argue (often vociferously) that learning from experience is not just the best way to learn, it’s the only way to learn, and they reject the notion that social media skills and abilities can be developed through training. Many people also assert that credentials such as social media certificates are useless, and that the offerings behind them are generally worthless...
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How an Unhappy Customer Can (Paradoxically) Help Your Business | MarketingProfs

How an Unhappy Customer Can (Paradoxically) Help Your Business | MarketingProfs | Marketing Strategy and Business | Scoop.it
Customer Behavior - Many businesses simply fix issues when customers complain. But there's a lot of effort—and angst—that precedes an actual complaint.

Your customer has to care intensely to invest the energy to complain... and to get that complaint heard. Imagine if businesses could funnel all of that energy into a positive resolution that could generate productive, lasting outcomes...
Below, Guy gives some ideas on how to make the complaint process more constructive and (ultimately) more productive for businesses....
[read full article http://is.gd/uTMaO3]
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The Biggest Mistake Marketers Make in Regards to Social Media | Business 2 Community

The Biggest Mistake Marketers Make in Regards to Social Media | Business 2 Community | Marketing Strategy and Business | Scoop.it
Before I dig into what I think is the biggest mistake marketers make in regards to social media, I want to set the stage for what I hope will be a conversation tarter.
First off, this isn’t an article written by a non-marketer condemning the use of social media for marketing.

I have been in marketing my whole career and strongly believe that marketing has a place within social media when done correctly. Finally, this is not meant to act as a finger pointing exercise or be a blanket statement directed at all marketers. This is merely an observation and I hope to see/read your thoughts in the comment section below....
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10 Modern Dilemmas Twitter Presents on a Daily Basis

10 Modern Dilemmas Twitter Presents on a Daily Basis | Marketing Strategy and Business | Scoop.it
Twitter, with all its shortcomings, is truly a revolutionary platform. Why do I say that? Not because of the the active role it played in the world’s most recent revolutions.

I am also not saying it because of the major world events for which the news first broke on Twitter.

I am talking from a personal perspective. The people I have had the chance to meet and even interview, are people I would never ever have had the opportunity to connect with, had it not been for this platform.

Having said that, almost all Twitter users are faced with dilemmas when first joining the service, and as time goes by, the dilemmas only get bigger and more difficult....
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8 must know tips on how to run a quality Facebook Page | TNW

8 must know tips on how to run a quality Facebook Page | TNW | Marketing Strategy and Business | Scoop.it
There’s lots of good advice out there for running a good Facebook Page and how you can build a long-term community. I wanted to offer something a little bit different and look at those simple tips that you might often overlook, but are fundamental to running a good Facebook Page.

A Facebook Page itself is now almost shorthand for running a social media presence altogether, yet it’s still such a unique medium that many of us are getting our heads around. There’s certainly no tried and tested right or wrong method to it, though many brands are making the mistakes as they go and importantly learning from these. Check out our own tips...
[read full article http://is.gd/lRyS4W]
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9 Tools to Get the Most Out of Foursquare | oneforty

9 Tools to Get the Most Out of Foursquare | oneforty | Marketing Strategy and Business | Scoop.it
Location-based applications—foursquare in particular—have allowed for start-ups to develop tools that pull data from consumer check-ins to provide useful information. These tools give insight into when the best time is to go to your favorite restaurant and the worst time to visit the mall, or connect with other people checked-in with you. With the recent popularity of location-based services, many of these applications are still in beta or early-stage development...
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8 Ways to Think More Like a Publisher & Less Like a Marketer

8 Ways to Think More Like a Publisher & Less Like a Marketer | Marketing Strategy and Business | Scoop.it
.You've probably heard us say this before: in order to be successful with inbound marketing, marketers must think more like publishers than like traditional marketers. Because one of the core elements of inbound marketing strategy is content, inbound marketers must constantly be creating content, much like a publisher does.


Therefore, it makes complete sense that marketers could learn a lot from understanding how a publisher thinks.

But exactly hows does a publisher think, and how can you apply this thought process to inbound marketing? Below are some helpful tips to get you into the publisher's mindset...
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5 Reasons Why Social Media Marketing Is All About Internal Relationships

5 Reasons Why Social Media Marketing Is All About Internal Relationships | Marketing Strategy and Business | Scoop.it
Yes, you read that right: internal. Forget about your target market for a second… don’t worry, it’s only a second. You can get back to remembering them shortly. A big part of turning your social media marketing environment into a return on investment-generating machine is to get your company on board. Particularly, you’ll need subject-matter experts from sales, product and other disciplines to contribute ideas or full blog posts. They have insights from in the trenches, and this is what will resonate with your clients and prospects.

So, before you reach out to prospective buyers, you’ll need to engage your prospective helpers. Without them, you’ll have nothing of substance to bring to your target market. Here are five reasons you need....
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The five stages of content-marketing grief | Econsultancy

The five stages of content-marketing grief | Econsultancy | Marketing Strategy and Business | Scoop.it
Getting to grips with content marketing can be traumatic. Learn to recognise where your client is in the process with this handy guide.

The passing of a close friend is an intensely difficult time. And the demise of traditional ‘push’ marketing, for some firms, has been almost too much to take. For the agencies and freelancers who care for them, the first step towards helping is understanding.

Fortunately, psychologists have identified five stages through which grieving companies pass on the road to a more enlightened, content-driven marketing strategy....
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Putting Creativity Back Into Online Display Advertising

Putting Creativity Back Into Online Display Advertising | Marketing Strategy and Business | Scoop.it
Want real creativity? Rolling out a new format isn't going to cut it. I think we can all agree that the web is cluttered, and we advertisers are partly to blame. We've always said that no one goes online to look at ads, so we need to make them as engaging and respectful to the user experience as possible.....

1. Redefine Creative for Digital Advertising
2. Engage Consumers with Dynamic, Interactive Creative
3. Measure, Optimize, Repeat
4. Make an Impression
..........
[read full article http://is.gd/0ZGsY8]
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4 Ways Video Can Help Your Social Media Marketing Success | ClickZ

4 Ways Video Can Help Your Social Media Marketing Success | ClickZ | Marketing Strategy and Business | Scoop.it
There are no cookie-cutter solutions to creating viral content either. Depending on moods, trends, value propositions, and even cultural influences, finding the right ingredients at the right time to turn all of your digital pieces of content into viral phenomena over and over again is a tall order. Instead of focusing on becoming a viral sensation, taking a look at your goals in relation to your content production is a better way to focus on social media marketing success.

There are at least four different tactics you can employ with videos that can help you reach your desired goals when it comes to social media marketing – beyond going viral...
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4 Facebook Marketing Tips for Entertainment Brands

4 Facebook Marketing Tips for Entertainment Brands | Marketing Strategy and Business | Scoop.it
While some businesses are still figuring out the value of building a fan base, entertainment brands have long understood that a vibrant fan community is critical to their success. Perhaps this why entertainers were among the first to embrace Facebook as a way to attract, engage and communicate with fans. And because the most effective Facebook marketing programs often combine compelling content with personality, entertainment brands are uniquely positioned to succeed with this medium.

But even for the most popular entertainers, creating a robust fan base on Facebook requires more than just creating a Page and posting content. Here are four ways entertainment brands can accelerate their Facebook success....
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3 Phases of Social Media SEO – Where Are You At?

3 Phases of Social Media SEO – Where Are You At? | Marketing Strategy and Business | Scoop.it
As Google puts the squeeze on traditional ranking signals and subsequently, Search Engine Optimization tactics, the growing emphasis on social signals has many SEO practitioners getting more serious about social engagement.

I’ve observed a series of phases of approach. According to your situation and market, your mileage may vary with these characterizations, but maybe you’ll see something familiar and get a clearer picture of where your SEO and Social Media integration is headed.....
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A comprehensive guide to Facebook’s new ‘Power Editor’ ad tool

A comprehensive guide to Facebook’s new ‘Power Editor’ ad tool | Marketing Strategy and Business | Scoop.it
Facebook are back with yet more improvements to their ad system, this time in the shape of the ‘Power Editor’ tool, which is an upgraded version of their bulk uploader, which was previously accessible on managed Facebook Ad accounts.

This is suitable for advertisers that run larger Facebook ad accounts, allowing you to easily transfer ads created in an Excel spreadsheet. This is currently only available as a browser-based tool in Google Chrome, but this will be rolled out to other browsers soon....

[read full article http://is.gd/Hj4mV1]
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Topical Storms Brewing Around Influence | Logic+Emotion: David Armano

Topical Storms Brewing Around Influence | Logic+Emotion: David Armano | Marketing Strategy and Business | Scoop.it
On the heels of our influence panel at Mesh 2011, Klout has introduced a new feature they call "+K". A simple way to think of it is a like button for influence which connects someone to a topic which you choose.
The move by Klout to add this feature signifies a broader effort which impacts conversations on the subject matter of digital influence—that influence is meaningless unless you have context such as what subject(s) people and organizations are credible in. As I said in a recent piece on a related issue, topical influence is what counts.

Is Klout Smart Enough? .....
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30 Key Terms in Landing Page Creation & Optimization | HubSpot

30 Key Terms in Landing Page Creation & Optimization | HubSpot | Marketing Strategy and Business | Scoop.it
Landing pages play a critical role in lead generation. After all, they allow your website visitors to convert into leads and express interest in your company’s content.

So what makes a landing page successful? “The number one rule,” said Dr. Flint McGlaughlin at the MarketingSherpa’s Optimization Summit, “is clarity trumps persuasion.”......
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16 Smarter Ways to Use LinkedIn to Build Your Business | Copyblogger

16 Smarter Ways to Use LinkedIn to Build Your Business | Copyblogger | Marketing Strategy and Business | Scoop.it
With its recent IPO debut, LinkedIn is hot news this week.
We’ll let the financial press drool over the rapid first day rise of its share price. There’s actually a lot more about LinkedIn you should know.

While most people think of LinkedIn as a glorified job search board, this social media site is actually an amazing business-to-business marketing tool.

If, that is, you know what you’re doing.
With a little bit of time and effort, the following guide can help you turn LinkedIn into a lead generation engine and give you the inside track to generating more business with LinkedIn....
[read full story http://is.gd/i0TzGe]
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