Marketing Strategy and Business
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Marketing Strategy and Business
News, resources and trends about marketing strategy to improve business and sales
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The Google Plus 50 | Chris Brogan

The Google Plus 50 | Chris Brogan | Marketing Strategy and Business | Scoop.it
If you’re curious about Google+, the new social network platform from Google, you’re not alone. I’ve logged several hours already on the platform, experimenting, testing, and observing. It sparks my attention from several angles: marketing, technology, community, media, mobile, advertising, and more. To that end, I wrote down 50 things to think about with regards to Google+, in no particular order:

The purpose of this list is to get you thinking about a bunch of different possibilities. You’re welcome to dispute them all, but that really wouldn’t be the point. Instead, make your own similar post and link back. People can compare.
THE GOOGLE+ 50.....
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The Ultimate 8-Point Checklist for Remarkable Content | HubSpot

The Ultimate 8-Point Checklist for Remarkable Content | HubSpot | Marketing Strategy and Business | Scoop.it
We say it all the time: the foundation of inbound marketing strategy is remarkable content. Why? Because remarkable content gets consumed and shared, which ultimately helps to achieve your business' marketing goals.

But wait a minute. Isn't remarkable somewhat of a subjective term? I mean, a fisherman might think an article about 'the top ten fishing poles for catching flounder' is pretty remarkable, but for someone like me who doesn't really go fishing, remarkable isn't exactly a term I'd use to describe it. So what exactly is it that makes content remarkable?

Your content doesn't have to espouse everything on the below checklist, but the items on this list can serve as great indicators of remarkable content........
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How to Measure the Return on Social Media Contests | Social Media Examiner

How to Measure the Return on Social Media Contests | Social Media Examiner | Marketing Strategy and Business | Scoop.it
Have you thought about running a social media contest? Wondering how to best measure your return on investment (ROI)?
This article will help with three case studies.

But first, about that ROI… It took some time after the advent of online advertising before marketers started asking, “What are these ‘eyeballs’ worth that I’m paying for?”

With social media, the tough questions around metrics started being asked much sooner. As marketing budgets stay tight, it’s no surprise that the need to show results is high.
So when it comes to contests on the social web, how do we go about evaluating ROI?...
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7 New Ways to Improve Your Google Rankings | Social Media Examiner

7 New Ways to Improve Your Google Rankings | Social Media Examiner | Marketing Strategy and Business | Scoop.it
What you need to know about recent changes in Google's search algorithm to help your business move to the top of the Google search rankings.

For the average small business owner, stories like this can be concerning. It’s hard enough to move to the top of the Google search rankings, let alone keep up with the constantly evolving magic that makes Google work.

However, for those looking to build quality websites that achieve high Google search results, nothing has really changed. As always, the key is to focus on publishing high-quality content that readers will want to share.

Here are 7 tips to help your business move to the top of the Google search rankings....
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The Evolution of Email Marketing and Social CRM | ClickZ

The Evolution of Email Marketing and Social CRM | ClickZ | Marketing Strategy and Business | Scoop.it
Smart email marketers know that leveraging customer data is the key to creating relevant and effective email marketing campaigns. By tying into customer databases, email marketers can target emails based on key demographic and preference data. Integration with e-commerce systems can help trigger relevant messages based on past purchases. And web analytics data is key to delivering relevant messages based on page visits and shopping cart activity.

These are all excellent tactics that many email marketers are doing today (or at least know they should be doing), but what about fine-tuning relevance based on your customers' activities in social media?...
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Looking for Help with Content Marketing? Tips on What to Outsource

Looking for Help with Content Marketing? Tips on What to Outsource | Marketing Strategy and Business | Scoop.it
Our contributors answer the question, ""Which parts of the content marketing process are best to outsource?




After adopting the concept of content marketing, one of the next revelations is typically this: “How am I going to get all of this done?” One surefire way is to get help (using a service such as Junta42), but how exactly do you do that?

In this upcoming series of posts, our CMI contributors, who span the gamut from consultants to agencies to clients, will help you figure out how to get the content marketing help you need.
Up first, they answer this important question: “Which parts of the content marketing process are best to outsource (e.g. strategy, process, content production, distribution, and measurement, etc?)”...
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How to use Twitter in the classroom | TNW

How to use Twitter in the classroom | TNW | Marketing Strategy and Business | Scoop.it
The advantage to using a tool like Twitter for education is that it’s instant and it’s to the point. There have been countless articles about whether or not social media makes us lazy, or whether it affects our attention spans. If that really is the case, why not use that to our advantage?

Twitter, and social media in general, can make a surprisingly useful educational tool, giving students and teachers an easy way to communicate that goes beyond office hours and classrooms. With the use of a simple hashtag (#), it becomes incredibly easy to curate tweets, giving students an easy way to follow the information that is associated with a specific class. Alternatively, teachers can create accounts or Twitter lists specific to a course that students can then follow, making it easy for them to find each other on Twitter....
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5 Proven Twitter Marketing Strategies | Mashable

5 Proven Twitter Marketing Strategies | Mashable | Marketing Strategy and Business | Scoop.it
Seeking to take Twitter beyond a social phenomenon, its founders have lately set their sights on making it business-friendly as well. For marketers, this means new opportunities are opening up all the time.

Twitter never seems to rule anything out. The company is philosophically opposed to banner ads. All comprise very new forms of advertising that leverage Twitter’s strengths. However, many marketers don’t seem to know what to make of the formats, or Twitter itself, for that matter. Taking that into account, here are some Twitter marketing guidelines for those who are making a move.

Of course, you can easily create an account to tweet on behalf of your company, but read on for further advice to get the most out of the microblogging platform...
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Influential Marketing Blog: 10 Big Brand Lessons From The Corporate Social Media Summit

Influential Marketing Blog: 10 Big Brand Lessons From The Corporate Social Media Summit | Marketing Strategy and Business | Scoop.it
Yesterday I spent the day at the Corporate Social Media Summit, a big gathering of some of the best minds in leading social media efforts on behalf of large corporate brands. The event was put on by the team at Useful Social Media - and that indeed was the theme of the day as panelists offered real case studies, answered tough questions and generally demonstrated that there is real hope for large corporate brands to actively use social media to generate real business value in multiple ways. Here are some of the biggest lessons that 10 brands featured on Day 1 of the event shared in their presentations....
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Effective Use of Keywords in Content Marketing - Online Marketing Blog

Effective Use of Keywords in Content Marketing - Online Marketing Blog | Marketing Strategy and Business | Scoop.it
I recently had an interesting discussion with Ron Jones who is writing a book specifically on using keywords for online marketing called “Keyword Intelligence“. He was researching for the content marketing portion of the book and we talked about where keywords fit. These kinds of discussions are great for blog posts so here are a few ideas for you on keywords, SEO, Social Media and content.

Content marketing is customer centric and therefore often focused not only on creating information to educate prospects and customers about product/service features and benefits, but also about topics of interest relevant to the situations that cause people to need or want those products and services...
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5 Steps to Building a Solid Content Marketing Foundation

5 Steps to Building a Solid Content Marketing Foundation | Marketing Strategy and Business | Scoop.it
Launching a full blown content marketing program without a strong content development strategy is like trying to eat an elephant with a spork…while it’s charging straight at you. It’s too big, too fast, and your little piece of plastic won’t make a dent.

Too much focus is often initially put into how we’ll reach our audience, the fun stuff like Twitter and Like buttons, without first having an abundance of relevant content to publish. Facebook pages, Youtube channels and SlideShare accounts do little good if all they push out is generic, self-serving company “news” and sales pitches disguised as articles....
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The Human Influence in Social Media | Social Media Today

The Human Influence in Social Media | Social Media Today | Marketing Strategy and Business | Scoop.it
There is absolutely no doubt that social media makes everything better. Social media is about relationships that can flourish without face-to-face interactions. However, those relationships cannot exist without the human influence. What you need to figure out is how involved you need to be as a human being and how involved you feel social media should be.

Always remember that the human impact comes first. It is the catalyst for what follows afterward, the technological aspect of your business. The balance is a critical factor when it comes to the success of your business. It is also very important to understand your limitations as a human and those of social media when it comes to your business...
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Social Media Isn't Free to Entrepreneurs or Anyone

Social Media Isn't Free to Entrepreneurs or Anyone | Marketing Strategy and Business | Scoop.it
If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. But, contrary to what most people preach, it isn’t entirely free.



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Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time...
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Mastering Social Media To Build A Thriving Online Business

Mastering Social Media To Build A Thriving Online Business | Marketing Strategy and Business | Scoop.it
If your business is not using social media to get found, get leads, create a brand story, field questions, seek out customers, respond to criticism, or create a tribe of raving fans then you are definitely losing out....
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Using targeting and segmentation for email marketing | Econsultancy

Using targeting and segmentation for email marketing | Econsultancy | Marketing Strategy and Business | Scoop.it
Targeting and segmentation methods for email marketing are becoming increasingly sophisticated and complex.
If you are “in the business” it is easy to fall into the trap of focusing on the “how” rather than the “why” and the “when” and forgetting what the whole point of the exercise is.

In this piece, I’ll seek to bring things back to basics; it’s no good having the answers, if you’ve forgotten what the question was....
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7 Steps to Increase Facebook Fans | HubSpot

7 Steps to Increase Facebook Fans | HubSpot | Marketing Strategy and Business | Scoop.it
Your Facebook fan page is hopping. You have fresh & engaging content. You and your customers are sharing and commenting on content. Then again when someone who has never visited the page before decides to drop by the page; how will you make sure they click on the magic Like button?

The 7 steps below work for ecommerce, B2B and even publishers. I’m also going to share some examples from each as well. However before we get to each of the steps, I’d like to make sure you can manage and impact your Facebook Fan conversion rate. I urge you add Google analytics to your Facebook page so that you can get better insights into who is visiting the page and how they are getting there.
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How Online Affects Offline: The Shame of Weinergate | Business Insider

How Online Affects Offline: The Shame of Weinergate | Business Insider | Marketing Strategy and Business | Scoop.it
Ah, the notion that the Internet isn’t real life. It’s so cute, so innocent, so absurd! What makes us believe this? Is it denial or ignorance? It doesn’t matter.
Either way, it’s dangerous.

I didn’t really want to talk about Weinergate. It’s not only gross, but it pains me to think about how someone in public office can be so blind to the scope of social media and the Internet. But, looking at my own social media feeds I realized that former U.S. Representative Weiner is not alone. Many of us are blind. Too many of us, and as we’ve learned, being too, um, forthcoming online can often cost your job if you’re not careful....
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Shop at a virtual supermarket and more with QR Codes | TNW

Shop at a virtual supermarket and more with QR Codes | TNW | Marketing Strategy and Business | Scoop.it
QR codes are awesome. I don’t care how geeky that sounds cause it’s true. Clearly we’re not the only ones who think so with the recent and explosive 1200% increase in the use of QR codes in North America.

What makes QR codes really cool is the fact that there is literally no end to how they can be used. It can be as creative as creating a scannable and edible waffle that leads to a specific URL, or as useful as appearing in campaign signs. It can even be used in architecture, as is being done in Dubai...
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Why Use QR Codes? A Destination Marketer’s Dream

Why Use QR Codes? A Destination Marketer’s Dream | Marketing Strategy and Business | Scoop.it
Three ideas on how destination marketers can use QR Codes as part of their content marketing strategies.

1. IDEA: Tell the Story
2. IDEA: End of the Email Signup Form
3. IDEA: Bringing Print Alive
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Measuring Facebook Fan Engagement Beyond the Like

Measuring Facebook Fan Engagement Beyond the Like | Marketing Strategy and Business | Scoop.it
Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010.

Fan growth is simply not enough. Disagree? Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. You can easily buy fans, but to what end?
It’s time we adjust our aim – and retrain our stakeholders’ focus – beyond that initial click of the like button and toward real engagement. Here are two ways we measure Facebook promotion success in the post-like world....
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7 Steps to an Email Opt-in Page That Works | Copyblogger

7 Steps to an Email Opt-in Page That Works | Copyblogger | Marketing Strategy and Business | Scoop.it
Email marketing works.
In fact, it’s still the best online method for converting prospects into customers or clients.
A critical part of the process begins, however, before a single email is sent. You’ve got to get people on your list in the first place.
This happens most effectively at a landing page specifically designed to convince the right people to sign up.
Some people call these opt-in landing pages “squeeze” pages, which, in addition to being a derogatory way to think about the process, is also technically incorrect.
Here’s a quick Internet marketing history lesson...
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4 Ways to Increase Online Influence | HubSpot

4 Ways to Increase Online Influence | HubSpot | Marketing Strategy and Business | Scoop.it
When social media applications were first launched, people became obsessed by the number of friends they had; and brands bragged about who got more likes. But the penny has dropped – numbers are not what it’s all about. Now people are moving towards wanting quality rather than quantity. It is important to look at a wide variety of factors to decipher whether someone has a good online reputation; it is not judged merely by the number of Twitter followers they have. In the online world popularity does not equate to trust.

Online influence is measured so that people can know who to trust. It is calculated using online activity, taking topics, audience, and level of activity into account. How active people are on social media platforms, such as Twitter, Facebook and LinkedIn is important....
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Conversation Agent | How Facebook Will Steal Your Customers

Conversation Agent | How Facebook Will Steal Your Customers | Marketing Strategy and Business | Scoop.it
"The idea that a single company has that much control over your digital existence should be enough to scare anyone. Throw in the fact that Facebook is well known for its arbitrary suspending or deleting of accounts and if their march for dominance on the Web doesn’t worry you … well .. here’s some more kool-aid for you."...

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10 Most Common Oversights in Digital Marketing | Social Media Today

10 Most Common Oversights in Digital Marketing | Social Media Today | Marketing Strategy and Business | Scoop.it
Digital marketing mistakes:

1.I have 100k fans in Facebook, I rule: Not really, number of followers doesn’t matter; the work is to create a relationship where healthy conversation can happen. ...
2.Don't have a track mobile trends for client's area: With......
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Up Close With Google’s Search By Image: Hits, Misses & More

Up Close With Google’s Search By Image: Hits, Misses & More | Marketing Strategy and Business | Scoop.it
Earlier this week at its Inside Search event, Google announced a new way to search the web called Search By Image. Rather than enter a text query, Search By Image lets you begin your search with an image and Google will (try to) tell you what it is and show visually similar images.

Search By Image isn’t the first start-with-an-image search engine, and isn’t even Google’s first version of this kind of search tool....
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