Excerpted from article by Kristi Hines, author of Kikolani, posted on Search Engine Journal:
"Here are some tools I use on a regular basis that you may not have in your toolkit just yet. The best part – they’re all perfect for SEO’s and businesses with smaller budgets.
it is known for their PPC research tools, but they also have powerful keyword research features as well. When you enter a keyword into their search, you will first see the top 10 PPC competitors along with a graph showing the advertising trend for the keyword.
After a block of related keywords is one of my favorite parts: a glimpse of the top-performing, longest-running ads in Google related to your keyword.
What’s nice about this is you can see how other websites are using the keyword.
it offers a visual approach to learning about your competitor’s backlink profile that includes charts for deep link ratios, dofollow to nofollow, website types, website categories, link trustworthiness, and much more.
3) Broken Link Finder:
this tool allows paid members to search for a keyword or keyword phrase and get potential broken link opportunities.
If you are working with a local website, then this tool is a must have resource. This citation finder will go out and find local search opportunities based on your website’s keywords and location.
You will get to see the domain, direct submit link, type of website, Majestic SEO AC Rank, Domain Authority, and date discovered. The results are based off of backlinks / citations that other local competitors have gained.
5) Link Detox:
If you think your website has been hit with a Google penalty based on you links, then the Link Detox report from Link Research Tools is a must have. You simply enter your domain or upload your links from Google Webmaster Tools. It will then mark your links as healthy, suspicious, and toxic. This will give you a better idea of which links to remove first..."
Each tool is analyzed with more information. Read full article here: