Excerpted from article intro:
"WordPress is not as SEO friendly as you'd think.
This guide will show you the necessary steps to optimize a WordPress website, focusing on modifications that apply to SEO.
Here are some quick links to jump to each step:
Step 1: Privacy settings during development;
Step 2: Permalink Settings - Search engine friendly URLs;
Step 3: Rename the Uncategorized category;
Step 4: Customized page titles & meta tags with the All in One SEO Pack plugin;
Step 5: Reduce 404 errors with the Category Pagination Fix plugin;
Step 6: Remove unnecessary links to images with the Remove Link URL plugin;
Step 7: Autogenerated HTML & XML Sitemaps;
Step 8: Google Analytics for WordPress;
Step 9: Responsive theme;
Step 10: Review & optimize your theme code;
Step 11: Optimizing your .htaccess file;
Step 12: Optimizing your robots.txt file."
Each step is analyzed with good information. Check out full article here: