Excerpted from article:
"Are you creating enough landing pages to really scale your lead generation efforts? For many of you, probably not. Let's find out why -- at least in the case of landing pages -- more is better.
Here are four good explanations why the more landing pages, the better your leads number.
1) More Landing Pages Means More Conversion Opportunities:
Quite simply, the more landing pages you have on your website, the more opportunities you have to convert site visitors into leads. There's also a huge SEO benefit to having more landing pages, which can have an impact even before visitors land on your website. Think about it: The more landing pages you have, the more landing pages will be indexed in search.
2) More Landing Pages Means More Variety:
Creating more landing pages means you'll have a wider variety of offers for your visitors to convert on and for you to promote, which leads us to reason number three...
3) More Landing Pages Means More Marketing Collateral:
The more landing pages you have, the more offers you'll have to fuel the rest of your inbound marketing efforts. Remember, content is the heart and soul of any successful inbound marketing strategy. Without it, you'd have nothing to email your contacts, nothing to share with your social media fans and followers, nothing to promote through your website calls-to-action, nothing by which to get found and rank for your keywords in search.
4) More Landing Pages Means More Targeting Opportunities:
When you identify various different buyer personas and segments within your audience, you have the opportunity to better appeal to those different audiences' interests and needs with more targeted and relevant offers. And to leverage this savvy thinking, face it: You need more landing pages.
How to Increase the Number of Landing Pages on Your Site
1) Invest in a Landing Page Creation Tool (And Control Over Your Website)...
2) Create More Offers...
3) Tweak the Offers You Already Have to Cater to Individual Personas...
4) Repurpose Content You Already Have..."
Each tip is analyzed with more information and examples. Read full article here: