Excerpted from article:
"Facebook announced the launch of Global Pages, a new structure to business pages for global brands aimed to provide a better, localized experience for international brands' prospects and customers.
The new structure consolidates a business' global Facebook presence into one place while still providing a localized experience.
The idea is, rather than a global brand maintaining one general, broadly targeted Facebook page -- or juggling multiple Facebook Pages set up for each different international market -- that brand can instead maintain and promote one centralized Facebook Page URL.
Visitors to that page will then get routed to the most appropriate version of a page based on their home country, where they will see a localized version of the page, which the administrator can customize to include different cover photos, profile photos, applications, milestones, 'About' information, and news feed stories.
The global marketer can set up their Global Pages structure to create localized pages for the specific markets (i.e. single or multicountry regions) they're targeting. They can also set up a default page that all other users outside of these specific markets get directed to.
3 Key Benefits of Global Pages:
1) A Centralized Facebook Presence...
2) A Single URL...
3) A Centralized Global Insights Dashboard..."
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