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5 Facebook Marketing Resources You Didn't Know About | SEOmoz

5 Facebook Marketing Resources You Didn't Know About | SEOmoz | Marketing Strategy and Business | Scoop.it

Excerpted from article:

"Here are five pages and resources worth exploring if you are looking to drive traffic and sales through Facebook.

 

1) Facebook Marketing Page:

They often post about webinars they are holding for marketers, answer specific questions posted to their wall, and spotlight valuable statistics.

 

2) Facebook Advertising Page:

In this section, they outline how things work, show off some success stories, and answer top questions. You can also find some contact information for those nagging questions you can’t quite figure out.

 

3) Facebook Business Page:

This might be one of the least known resources that Facebook has put together. The page covers the basics like building a page and conversation etiquette, but it also gives tips on how to engage your audience and influence friends.

 

4) Facebook Studio:

Here you will find a gallery of creative Facebook campaigns, explore award-winning campaigns, a directory agencies experience in Facebook marketing campaigns, and more.

 

5) Facebook Studio Edge:

This is a brand new resource for those looking to take Facebook campaign creation in house. Recently released, Facebook Studio Edge is an online course that walks a user through critical knowledge pieces like measurement, research, resources, and tools to help with Facebook marketing. You can request beta entry and get started today..."

 

Read full article here:

http://www.seomoz.org/blog/5-facebook-marketing-resources-you-didnt-know-about

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Scooped by Giuseppe Mauriello
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7 Ways Content Marketing Can Reduce Costs

7 Ways Content Marketing Can Reduce Costs | Marketing Strategy and Business | Scoop.it
Here are examples that show how content marketing provides lower cost alternatives to traditional marketing.

1. Increases branding
2. Expands audience for your offering
3. Supports purchase process
4. Aids search optimization
5. Engages fans
6. Leverage customer-generated content
7. Gives PR efforts additional media entry points
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