Excerpted from article:
“The snake which cannot cast its skin has to die.”Fredrich Neitzsche.
While I certainly don’t agree with everything Nietzsche shared, his famous quote above captures nicely where digital marketing is right now.
As an industry, change is something we live with day in day out, but we're in a period of unprecedented shift. Google is moving to a model of rewarding relevance and value based on the semantic web while rendering manipulative techniques of old redundant.
It’s time to do #RCS or Real Company Stuff (the polite version). And content investment leads that charge, which means you’ll need to know how to make the most of creating it.
What follows are a few killer tips to help with that transition and help everyone “cast off” that skin, starting with this quick-fire list of actions you should be considering taking as you grow your content investment..."
The author of the article analyzes 46 ways in these sections below:
- Idea Creation;
- Creating Structure;
- Content Strategy;
- Content Execution;
- Measure Effectiveness.
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