Excerpted from article:
"Are you wondering how to best use the Facebook Timeline features?
The right steps can capture the attention of your fans and potential customers.
What I am referring to is pinning, highlighting and milestones—three Timeline features that can dramatically change the number of people who interact with your content.
To supercharge your content on Facebook, consider implementing these three new Facebook Timeline features for your page.
#1: Pin a Post
A pinned post is a status update that you manually select to stay at the top of your Timeline, meaning it will not slip down the Timeline as you continue to add other posts to your page.
Here are a few simple ideas to help you decide on the best pinning strategies for your business.
You can use a pinned post to build your fan base and/or your email list. Offer something of value in exchange for the Like or a fan’s name and email.
Consider creating a welcome video and then posting it on your page as a status update, with a message such as, “Welcome!
The next time you are promoting a webinar, teleclass or any online or offline event, use an image as your promotional banner and pin it to your page.
#2: Highlight a Post
A highlighted post is a status update that you have selected to expand across your Timeline, taking up the space of both columns. Highlighting a post will help you draw more attention to the most important content on your page.
Here are a few smart strategies to help you make the most of your highlighted posts.
Highlight your customer testimonials...
Use highlighted posts to explain a new service or program to your fans and create multiple images to roll out over a designated period of time to grab your fans’ attention.
#3: Create Milestones
Milestones are a great way to tell the story of your business through words and images. They can appear anywhere on your Timeline, depending on the date you designate.
Always include an engaging image in your milestone. This will ensure your milestone will stand out and capture attention.
Also make sure to include a call to action with a link to more information in your milestone...."
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