Excerpted from article on Mashable:
"Link building is a concept that anyone involved in online marketing will come across and, more than likely, be involved in. The principle is simple — get high quality, relevant sites to link to your own. In doing so you not only generating traffic from visitors clicking through but also give search engines an indication as to the importance of your site.
Here are six of the most popular link-building tools:
It is a powerful, sometimes complex, tool that can work wonders for someone who knows how to use it. For link prospecting it’s pretty much unparalleled but search phrases have to be pretty specific.
In other words, this is not for the beginner link builder. If anything it’s better suited for larger companies or seo agencies.
This tool allows you to create your own database of possible link-building sites, lets you assign them to a team member, and then offers options for touching base with site owners.
Rand Fishkin’s SEOMoz is a very well-known name in the SEO industry with a reputation for delivering high-quality, easy-to-use tools.
The program’s competitor analysis option gives you an easy way to look at and understand what competitors are doing to increase their rankings. This is done by giving you a list of metrics such as inbound links to a page or site, their anchor text, and ‘Domain Authority’.
Raven’s suite of SEO tools covers everything from on-page analysis to social media monitoring and link building. The thing that stands out here is the sheer size and scope of the available options.
One of the perks of Raven is that it integrates with a number of external services.
5. Citation Labs:
As a link builder, one of the most time-consuming tasks is to find top quality sites that are both relevant and likely to link to you — something that Citation Labs makes far easier than any of the other tools that I’ve come across so far.
Simply choose the type of link or site that you’re looking for, enter a few relevant phrases, and wait for the software to generate your report.
Showing up at the top of specific search results can be a life-changing event for a local business, which is where Whitespark is aiming to help. Their local citation tool offers an easy solution to finding potential link partners at a local level. Simply enter your location and type of business, fine-tune the search phrase, and that’s it. Just a few seconds later you’ll have a list of potential link targets.
Each tool is analyzed with more information. In addition, you can read Pros, Cons, Cost and Value for the Money. Read full article here: