Excerpted from article:
"Timeline presents brand-new challenges (and opportunities!) for staying top-of-mind.
Since page admins can no longer designate a default landing tab (also referred to as the “default welcome tab”), businesses need to get more creative and use custom apps to direct Facebook page visitors to take action.
One way to make up for the loss of engagement with a default landing tab is to drive visitors to your custom apps instead. Custom apps are prime real estate when optimized.
To get the most out of this real estate, you need to create a custom app strategy for your page.
Here’s a simple 3-step action plan to help you get momentum quickly with your new Timeline layout:
#1: Define Your Custom App Strategy:
Do you want to create lead generation opportunities? Or create a welcome page? Or perhaps you want to turn your app into a mini-storefront? There are endless strategies for your custom apps.
- Video within custom apps is a smart strategy to connect with your fans on a more personal level.
- Another custom app strategy is to use them to display your best content.
- Another useful strategy for custom apps is to create an e-commerce opportunity.
#2: Use a Third-Party Tool to Create Your Custom App:
The good news is that you have many third-party tool options. Some options are free, others charge a fee.
For some of my custom apps, I’ve used Lujure.
#3: Promote and Drive Traffic to Your Custom App:
To grab your fans’ attention, make sure to use strong calls to action in both the custom app name and the app thumbnail image. The thumbnail image specs are 111 x 74 pixels.