Excerpt from article on Content Marketing Institute: "All of this talk about the success of Google+ is cold comfort for marketers who are unsure how to measure their effective content marketing efforts on G+.
For users new to Google+, there are a few key metrics that really matter when it comes to understanding how effective your content marketing presence on G+ is. These metrics include:
- Circle Rank - Shares - +1s - Engagement - Impressions - Frequency of posts/content - Number of followers/growth of followers - Referral traffic - Conversion rates
The rest of this post examines tools that will help you understand how your profile is performing in the above areas, so that you can make informed decisions about your Google+ content strategy.
1. All My + Statistics The All My + Statistics site may just be Google+ Nirvana for marketers who want to understand how their content, as well as that of their competitors, is being received on Google+. It’s a free service that provides you with analytics data for anyone’s public Google+ content and profile.
2. Simply Measured’s Google+ Reports Page This tool provides a free report on any Google+ brand page. (Note that this service is not available for personal Google+ pages.) It pulls information on engagement rates, comments, keyword analytics, and top users.
3. PlusClout The PlusClout extension for Google+ measures the influence a given user has on Google+. A user’s Clout score can range from 0 – 100, and is based on a number of attributes, including the number of followers they have and shares they’ve earned.
4. CircleCount Search your own profile on CircleCount and you will receive a free and simple-to-use report. An overview screen provides general statistics about your profile that you will find helpful, such as what your overall rank is, what your rank is in your home country, and what your circle rank is.
5. Recommended Users Recommended Users is to Google+ as Followerwonk is to Twitter. The tool segments Google+ users into categories, such as women in tech, top Googlers, gaming, celebrities, journalists, etc. Each category ranks users according to their level of influence..."
Excerpt from article by Barbara Starr posted Search Engine Land: "Search is changing. It is now more personal, more engaging, more interactive and more predictive. SERPs no longer display just 10 blue links — they have become more useful and more visually appealing across all device types.
Semantic search is at the forefront of these changes, as evidenced most recently by the launch of Google’s new Hummingbird algorithm. Beginning with user intent and interpretation of the query itself, semantic technology is used to refine the query, extract entities as answers, personalize search results, predict search queries and more — providing a more interactive, conversational or dialogue-based search result.
5 Ways To Unlock The Benefits of Semantic Search Understanding how semantic search works at a conceptual level — as well as understanding where it is going — is the key to your ability to leverage it. Below are five ways to unlock the benefits of semantic search.
1. Optimize For User Intent 2. Align Your SEO Campaign With Your Social Media Campaign 3. Ensure You Leverage Google+ Appropriately & Fully 4. Mark Up Your Pages With The Appropriate Semantic Markup 5. Use Standard SEO Techniques
Conclusion/Takeaways Cross pollination is key. As you can see, Social, SEO, SEM, Semantic Web/Semantic Computing need to cooperate and coexist as a synergistic team.
The end of the 10 blue links, and the move to a more media-oriented, interactive type of Semantic Search does not mean there is no more SEO. There are definitely finite mechanisms and steps an SEO team can take to optimize a website in a Semantic Search World..."
Excerpt from article on Social Media Examiner: "Your Facebook profile and Facebook business page can work together today.
On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding. But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked.
There are many ways you can leverage the activities in your personal profile to benefit your business and build relationships with current and past customers.
Here are 10 ways to leverage your personal Facebook profile for business. #1: Allow Follows to Your Personal Profile; #2: Celebrate Moments; #3: Catch People Doing Something Right; #4: Use Graph Search to Reach Influencers; #5: Tell Your Story; #6: Tag Your Company Photos; #7: Leave Facebook Voice Messages; #8: Give a Facebook Gift; #9: Find More Intel on the People You Want to Work With; #10: Set Up Facebook Lists;
Start thinking beyond the status update and take advantage of the enormous opportunities to leverage your personal profile for business to build stronger relationships with your professional contacts..."
Excerpt from article on Search Engine Watch: "Dominating your niche on Google can be a very profitable SEO strategy. Ranking well for keywords related to a specific niche helps drive higher quality traffic to your site and differentiates your brand.
Follow these five steps to dominate your niche on Google.
Step 1: Determine Your Niche If you haven't already, the first step to dominating your niche on Google is determining what it is. The more specific your niche is, the better. Your business may offer many different products or services, but what is the one product or service your business is known for, or you would like to be known for? That is the niche you should choose to dominate on Google. Depending on your competition and resources, it can be very difficult and sometimes impossible to dominate for multiple niches on Google. So, it usually makes sense to focus on one niche.
Step 2: Optimize with Niche Specific Keywords Determining the right keywords to optimize for is crucial. It requires understanding your target audience, and the keywords they use when searching for your product or service. It also requires being specific. You can't dominate a niche by going after generic keywords.
Step 3: Implement Google Authorship Implementing Google Authorship will enable your face and name to appear next to your website in the search results. This not only allows users to associate a face with your organization, but also promotes your personal brand by allowing you to appear as an authority within your niche.
Step 4: Write Great, Authoritative Content Often The next step is to write great, authoritative content often, on topics that are relevant to your niche. Writing great, authoritative content serves three purposes. It: - Shows that you're an expert and a thought leader in your niche. - Acts as a resource for potential customers, and gives them a reason to come back to your site. - Provides Google with more quality content to index, which can have a positive impact on rankings.
Step 5: Use Google+ to Promote Your Content Google+ profiles and posts are included in Google's index, which provides potential customers with an additional avenue to find your content. While we know that +1's don't directly impact rankings, we do know that Google+ does influence search results for signed in Google+ users. So, by building your Google+ network, and engaging your audience with relevant content that encourages +1's, you can actually influence their search results..."
Excerpt from article intro by Kristi Hines on Search Engine Watch: "Ever have trouble keeping up with everything when it comes to managing your clients – or even your own websites? If so, then Cyfe could be the answer to managing multiple SEO campaigns.
Cyfe is an all-in-one business analytics tool that allows you to create dashboards with multiple widgets connecting to everything from advertising to web analytics. Here's how you can use Cyfe to organize analytics and data, all one place.
Here are the main sections of the article: - Client Dashboards; - Competitor Dashboards; - Brand Monitoring; - Gmail Dashboards; - SEO News Dashboards; - Other Dashboard Options.
You can do a lot with Cyfe, whether it's just for yourself or for your agency. It is free to use, but for $19 per month, you can save yourself some time in checking analytics and data, and easily keep your clients up to date on their online marketing progress."
Here is an interesting article by Aleyda Solis on Moz Blog sharing many tools and how she uses them for international SEO. Here below are just the main sections, subsections and associated tools.
1. IDENTIFY - Your initial international search status with: Google Webmaster Tools, Google Analytics;
- Your international search potential with: SEMrush, SearchMetrics Essentials, Moz Keyword Difficulty Tool;
- Your international keyword ideas with: Ubersuggest, SEOchat Suggestion Keyword Finder;
2. TARGET - Your international audience profile with: TNS Digital Life, Google's Consumer Barometer;
- Your international industry's behavior and characteristics with: Alexa, Rnkrnk, SimilarWeb, Google Display Network Research;
3. OPTIMIZE - Your hreflang annotations with: MediaFlow's Hreflang Sitemap Tool, DejanSEO Hreflang Validator, Rob Hammond's SEO Crawler, Screaming Frog SEO Spider Tool;
- Your country-targeted website's geolocation with: Google Webmaster Tools Geolocation Feature, Bing Webmaster Tools Geotargeting Feature, FlagFox extension for Firefox, Flag for Chrome extension;
- Your international web content with: Twitterfall, Google Trends, Talkwalker, PROMT, WordReference, ProZ;
4. PROMOTE - Your international popularity analysis with: Open Site Explorer, MajesticSEO, LinkRisk, Social Crawlytics, SimplyMeasured, CognitiveSEO;
- Your international link-building with: Link Prospector, FollowerWonk, BuzzStream, Topsy;
5. MEASURE - Your international search visibility with: I Search From, Search Latte, FoxyProxy for Firefox and Chrome, Hide My Ass, Trusted Proxies;
- Your international search results with: Moz Rank Tracker, SEscout, Authority Labs, Advanced Web Ranking, SEO SERP for Chrome, Rank Checker for Firefox, Google Analytics, Google Webmaster Tools;
6. BENEFIT - Your international SEO ROI The International SEO ROI Calculator.
Last but not least, let's not forget that despite all the help that these tools might give you the most important tool you have is your own brain. Tools are not meant to replace you, but to support you, so do your own analysis, test everything and validate frequently, using your brain..."
Excerpted from article intro on KISSmetrics: "If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released tactics that worked from them. In this post, I’ve curated some of these. They’ve come from multiple sources and been placed in one post. I present to you 100 conversion optimization case studies!
1. Updated Design Increases Conversions 33% 2. Making Copy Action Oriented Causes 93% More People to Click 3. Clear Homepage Helps Weather Channel Increase Conversions 225% 4. Adding a Picture of a Person Increases Highrise Signups by 102.5% 5. Improved Value Proposition Causes 128% More Visitors to Register for Games 6. Making Call to Action More Prominent Increases Conversions 591% 7. Adding Reviews Boosts Conversions More Than 35% 8. Redesigning Pricing Page Brings 25% More Conversions 9. Changing Homepage Makes Visitors 2-3x More Likely to Buy 10. Adding Testimonials Increases Conversions 34% 11. Conversions Increase 2.20% When Website Flow is Redesigned 12. Changing Button Color to Red Increases Conversions 21% 13. Red Color on CTA Increases Conversions 2.5% 14. Protecting Purchases with Bonds Improves Conversions 10.4% 15. Security Seal Increases Conversions 7.6% 16. Adding Google Site Search Increases Conversions 11% 17. Intuit Increases Conversion Rates 211% by Implementing Proactive Chat 18. 21% Improvement in 30 Days with a Website Redesign 19. 400% Conversion Rate Improvement by Removing One Image ...... 100. Adding Product Filter Increases Conversions 26% and Revenues 76%..."
Excerpted from the article by Kristi Hines on KISSmetrics: "Since its launch in 2011, Google+ has been growing non-stop and now has 359 million active users according to Business Insider. There also have been a lot of changes made in their platform during that time. In this post, we’re going to look at everything you need in order to have a successful Google+ experience.
[The article is analyzed into these following sections] - Setting up Your Personal Profile ***Cover ***Photo ***Story ***Work ***Places ***Basic and Contact Information ***Links
- Building Authorship Authority - Setting up Your Page - Getting Local - Planning Your Google+ Content Strategy - Building an Audience - Using Google+ Communities - Hanging Out - Integration with YouTube - Enhancing Your Website with Google+ - Exploring the Top Tools - Analyzing Your Results..."
Excerpted from article on VentureBeat: "Are you using video in your online marketing strategies? Did you know that 87 percent of online marketers now use video content? Whether you’ve been creating video content for years or this is your first time, we wanted to share some tips on how to make your video stand out from the rest and go viral.
Here are our 3 steps to making a viral video.
1. Understand your audience and their viral triggers. - Know your audience: This is very important — it is really, really difficult to make a video that everyone will enjoy. Focus on YOUR audience. Get hyper-specific.
- Consider why people share online: The average viewer shares video for a variety of reasons. People share for two major reasons: “a) they altruistically want to share the enjoyment of that video with others or b) they selfishly want to be seen sharing or critiquing that video.”
- Understand your audience’s viral triggers: The most important aspect of creating a viral video is understanding how to combine the two elements discussed above to understand your audience’s viral triggers. Triggers are what turn your viewer from a passive spectator into someone that will share your content. Focus on one or two triggers and go “all-in” on them.
2. Optimize your video for an online audience. - Post your video everywhere: Your video should be hosted on YouTube, Vimeo, and your professional content management system. Submit your links to Reddit, Digg, StumbleUpon, Facebook, Twitter and any other frequently visited site that displays video.
- Make it short: Keep your video short — the average viewer watches between 15 – 30 seconds of a video, so lead with the portion of the video that is engaging.
- Design for remix and meme-ability: Sometimes your initial video is not the one that goes viral, but parodies or memes that are developed from it can become instant hits.
- Provocative thumbnail and proper tagging: Make sure to give your video a provocative thumbnail. Also, make sure to give your video the proper tagging with description text that helps your search engine optimization (SEO) efforts and people who are looking for your video on YouTube.
3. Distribution. Unfortunately, nobody can guarantee that a video goes viral. The best way to do this is to create initial small groups of supporters to start your distribution cycle.
- Niche influencers: This goes back to understanding your audience. Online publications and bloggers are hungry for content that is interesting for their audiences.
- Celebrity influencers: After getting some niche recognition, the next step is to reach out to influencers with larger built-in distribution networks. These include YouTube celebrities, mainstream bloggers, Twitter celebrities, etc.
- Create initial groups of support: Use a service like Virool to guarantee your video gets viewed a certain number of times. They use a network of blogs, games and other partners to make sure that real people watch your content..."
Excerpted from article on Content Marketing Institute: " If the success of your content marketing strategy is in any way dependent on your search engine optimization (SEO) and search engine rankings, there are plenty of tools and tactics available that might merit your time and effort to explore.
Here are eight ways I check keyword rankings as a part of an overall SEO-focused content marketing strategy:
1. WebCEO With WebCEO, I can quickly see rankings for the main search engines and look at the data from different angles, including history over months and how many keywords are ranking for the same page.
2. SEOmoz Pro It’s easy to add keywords to a campaign and get a sense of rankings over time. SEOmoz offers automated reports, which can be very helpful when analyzing whether your content marketing strategy is moving in the right direction, from an SEO perspective.
3. SheerSEO With it, I can look at the historical performance of that keyword, to see if it is likely to remain valuable, or if its current popularity is an anomaly.
4. SEMrush SEMrush does provide an incredible amount of information (including competitive research) based on the more than 90 million keywords that it monitors in its database.
5. Browser extensions If you are looking for some desktop apps that can give you a quick snapshot of your search performance, try checking your rankings using tools like the "SEO SERP Workbench" (Chrome extension) or "Rank Checker" from "SEO Book".
6. iPhone/Mobile If you disable the office’s WiFi network, you can also see results that aren’t tied to the business’ IP address.
7. Friends On some occasions, I’ll ask a friend or colleague to conduct a quick keyword search, so I can compare my results with theirs.
8. Search engine spot checks As a work-around, when I check rankings on Google, I make sure I’m not logged into my Google account, and I disable my browsing history.
Bonus recommendations and advice: - If you’re going to monitor your keyword rankings, I recommend that you keep your analyses to a minimum (once a month). Whether you look at ranking data daily, weekly or monthly, track conversion metrics as well. - Even a No. 1 ranking on Google or Bing will be absolutely meaningless if no one in your target audience is searching for that term. - Search volume and traffic can drop off during different times of the year. - every content strategy must factor in the value of your current content, the content you are looking to develop in the future, and the potential both offer for increasing inbound links, leads, and engagement..."
"How do you successfully market your business on the world’s largest video site and #2 search engine?
This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube.
YouTube is evolving from a “video-based site to a channels-based site where subscriptions rule.” With the new One Channel layout, your branding will work across all screens, you can turn non-subscribers into loyal fans, and you can show off more of your video content..."
The article is very long, but it is analyzed with a lot of information.
Excerpted from article by Mark Walker and published on Content Marketing Institute: "In this post we focus on executing your video content strategy, maximizing impact, measuring results, and ensuring that you create sustainable campaigns that add long-term value to your organization.
Step 1: Execution The first thing you do is take your overall campaign and break it down into single, discrete messages, and hold yourself to one per video, where possible. You then craft a storyboard around that message, with core components including: - An attention-grabbing introduction/ initial characterization/ scene setting - A setup/ problem/ challenge - An action/ journey/ discovery - A resolution/ punch line/ solution - A call to action
With the core message laid out and a storyboard in place, it’s time to call in the professionals to help shape and refine them, and get you toward the finished product.
Step 2: Choose the right distribution channels When considering how to get your video content out to the right audiences, you need to consider a few options. The obvious one is to place it on your own website. This should be done of course, but this alone is not enough. A second option is YouTube, which is a great low-cost option to put your video content in front of potentially hundreds of millions of viewers. t seems like a no-brainer, but again, there are some limitations. Therefore, you need to look for a more focused, business-centric distribution channel that gives you more control over how you capture leads, encourage direct sales, and represent your brand around the video.
Step 3: Encourage people to watch your videos Once your video content has been sent out into the world through the right distribution channels, the next step is to encourage people to watch them, and this can be broken down into three distinct parts: - Use SEO to help people find you on your chosen channels; - Tell them why they should watch it; - Offer social proof to overcome their skepticism.
Step 4: Make it spread virally Once you’ve convinced someone to watch your video(s), the next stage is to encourage them to send it around their network, creating a viral effect that could considerably reduce your own marketing costs, and increase the number of views.
Step 5: Optimize for conversions If you want the viewer to take an action other than sharing the video with their network, you need to optimize for conversions. Here is how you can do that: - Include a call to action... - Keep it simple... - Measure... - Make it easy... - Make it interactive...
Step 6: Maximize your video’s impact
Step 7: Analyze the results Measuring success will ultimately come down to what your original purpose is, and what you decided the outcome should be, but here are four common examples: - Sales and revenue... - Leads... - Market engagement... - Brand awareness...
Step 8: Bring it all together, and repeat Just like you can’t hope to create one product and reap the rewards forever, it’s the same for your video content campaigns. What was fresh last month won’t be next month, so you need to keep repeating the process, each time learning and getting better at it as you measure and refine your output.
My suggestion would be to aim for something new at least once every month, and base your campaigns on quarterly or four-monthly cycles..."
Excerpt from article on Social Media Examiner: "While most of us aren’t immune to writer’s block, there are ways to work through the block until the words flow again. Here are 26 tips for overcoming bloggers block (it just is the checklist):
#1: Add Alerts to Find Fresh Content; #2: Backtrack Your Blog History; #3: Cultivate Inspiration With Classes; #4: Determine Deadlines to Make You Accountable; #5: Engage in Groups on LinkedIn; #6: Familiarize Yourself With Your Followers’ Preferences; #7: Gain Inspiration From Sources You Follow; #8: Hit the Books; #9: Inspect Infographics; #10: Jot Down Ideas; #11: Keep Your Eyes on Your Readers’ Questions; #12: Learn From Listly; #13: Mobilize Your Readers; #14: Note This Post for Later; #15: Offer Personal Stories; #16: Practice Consuming Material On-the-Go; #17: Quote Others; #18: Refocus in a Coffee House or With Sound Apps; #19: Set Realistic Goals; #20: Test-Drive an Idea; #21: Unplug and Regenerate; #22: Visit Your Blog’s Description; #23: Widen Your Horizons; #24: eXpose Yourself to Research Studies; #25: YouTube Channel Subscriptions Deliver; #26: Zap Exhaustion.
Excerpt from article on Search Engine Watch: "Google's official position on webmaster best practices really hasn't changed much over the years. What has changed is the search engine's ability to enforce these guidelines through improved algorithms. The implementation of Panda, Penguin, and Hummingbird has had a profound impact on the SEO landscape.
In order to reach the top of the SERPs and stay there in 2013 and beyond, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, there are a number of free tools that can help you achieve that goal. (Here just is the list).
- Content Tools: 5. Anchor Text Over Optimization Tool 6. Convert Word Documents to Clean HTML 7. Copyscape
- Technical Tools: 8. Xenu's Link Sleuth 9. Robots.txt Generator 10. Robots.txt Checker 11. URI Valet 12. Title and Description Optimization Tool 13. Image SEO Tool 14. Schema Creator 15. Google Snippet Preview 16. Structured Data Testing Tool 17. XML Sitemap Generators 18. XML Sitemap Inspector 19. Pingdom Website Speed Tool 20. Fiddler 21. Microsoft Free SEO Toolkit..."
Excerpt from article on HubSpot: "Pinterest users spend the most money of users on popular social networks -- nearly double the amount of money spent from Facebook users and triple the amount from Twitter users. This means that there's lots of potential leads and customers just waiting to be engaged and converted who will probably spend a decent amount with you.
Pinterest is actually a fairly simple social media network as far as lead generation goes, because there's really only two ways to generate leads right now. So we'll walk you through both types of lead generation and how you can optimize pins to make the most of those lead generation opportunities.
On Pinterest, there are two types of leads you can generate: direct and indirect. It all boils down to where Pinterest is on the conversion path.
Here's the difference between the two: - Direct Leads: Direct leads are generated through content on Pinterest that links directly back to a landing page on your website. On that landing page, visitors can share their personal information in exchange for an offer.
- Indirect Leads: Indirect leads are generated by using Pinterest on the path to conversion -- but it's not the final destination before someone gets to a landing page.
Unlike other social media platforms, Pinterest really only has a one effective place where you can generate direct or indirect leads: through pins.
How to Optimize Your Pins for Lead Generation: 1) Create a board that your Pinterest audience can -- and will want to -- discover. 2) Create images that Pinterest users naturally notice. 3) Don't use UTM parameters or shortened links in your pin URL. 4) Use your description wisely. 5) Add a hashtag, if relevant. 6) Rinse, repeat. 7) Promote your pins elsewhere. 8) Keep track of your success with a few different tools..."
Excerpt from the article by Neil Patel on Quick Sprout blog: "Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter.
So, how do you maximize your conversion rates? You will have to create landing pages that are tailored towards each of your marketing campaigns.
But before you head off and start creating your first landing page, there are 7 things you need to know:
1. Does your landing page copy match your marketing campaign? From your paid ads to organic search engine listings, your marketing copy should convey a similar message to the copy on your landing page.
2. Start with a solution: Every visitor who comes to your landing page has a problem. So, you should tell them how you are going to solve their problem.
3. Don’t forget your sub heading: Your headline states your solution, but it won’t be enough to convert visitors into customers. You need to provide a more detailed explanation of your solution through a sub-heading. You have less than 8 seconds to grab your visitor’s attention before they leave, so you want to make sure your sub-heading is descriptive and short.
4. Who are your customers and what are their use cases? A lot of visitors never end up purchasing because they aren’t sure if your solution is the right fit for them. You can solve this by clearly showing who should be using your product or service.
5. The proof is in the pudding: Always include stats and data to backup your claims. Yes, you may be selling the best weight loss product out there, but a thousand other companies are making that same claim. Get testimonials from your customers to back up the statements you are making.
6. Call to actions: You’ll have to do a lot of A/B testing with this one, but don’t forget to include call to actions. You’ll be surprised how many landing pages forget to add calls to action.
7. Trust elements: Not everyone is comfortable with making purchases on the web. Sure, Apple and Amazon don’t have issues, but you aren’t them. Your brand isn’t as well known, which is why trust elements are important..."
Excerpt from article on Copyblogger: "Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money. But crafting copy for a landing page is an art that goes beyond writing magnetic headlines and copy that sells.
You need to know what stage of sophistication your market is in before choosing the correct landing page template. Templates help us generate ideas. The stages of sophistication help us choose the right ideas.
In the past, building landing pages meant you had to hire a designer and coder. Not anymore. Tools like "Premise" (http://getpremise.com) make it so a writer like me can write and publish effective, professional landing pages.
1. Make the promise: When your ideal customer is not aware of your product or the benefit it offers, then the first stage of sophistication demands you simply make a promise in the headline and in the subheadline you would describe the mechanism.
2. Take your promise to the next level: As the market begins to be educated about your product, and competitors enter that market...the power of your original promise will begin to fade. At this stage you need to state your promise even more clearly. Beef up the subheadline (mechanism), too.
3. Lead with mechanism, promise second: In the third stage of sophistication, we find the consumer weary of your product and others. At this stage the mechanism comes first, and the claim second.
4. Take the mechanism to another level: It’s time to elaborate and enlarge on the mechanism. Make it easier, quicker, and better. Solve more of the problem and overcome old limitations.
5. Identify with the consumer: At this stage the market is glutted. The field is exhausted, and it is the most difficult stage to profit in. This is where you revive a dead product by shooting directly at the consumer.
You may enter a new market and clean house, only to fall behind when competitors enter and steal market share. The business of successful selling is about constant improvement. Constant change..."
Excerpted from the article intro on ProBlogger: "Maybe you post regularly, but your posts aren’t getting many comments or shares. It feels like no-one’s reading. What you need is pillar content. Before you write any pillar post, think hard about what you want to accomplish with it. Don’t just write a post for the sake of it. By having a clear aim in mind before you start writing, you can tailor your post toward it.
***Crafting Your Title Although many bloggers write their title after writing their post, it’s a good idea to come up with a “nearly-there” title before starting on your post. Your title should: - Be clear; - Be specific; - Create interest; - Avoid excessive hype.
***Structuring the Main Body of Your Post If your posts are poorly structured, they’ll not only be hard to write, they’ll be hard to read. One of the best ways to structure your post, whether or not it’s a list, is to use subheadings...
The article is very long and detailed: here are only main sections below: ***Three Fool-Proof Post Formulas: - Idea #1: An A-Z Guide - Idea #2: A “Why and How” Post - Idea #3: Top Experts Answer...
***How Long Should Your Post Be? ***Writing Your First Draft ***Great Beginnings... ***...And Great Endings ***Editing Your Post ***Formatting Your Post ***Adding Images
***Getting and Using Feedback After You Hit Publish... - Promoting Your Pillar Post; - Answering Comments; ..."
Excerpted from article on Search Engine Watch: "My SEO team and I utilize a few different methods to repurpose our content creation efforts by reposting our external publications on our own blog.
Normally, posting duplicate content on your website is a bad idea. However, the following three strategies address the duplicate content issues and enhance your website’s user experience, RSS feeds, and email marketing.
***Benefits of Republishing Content on Your Website
- Show off your content to your loyal website visitors: By posting your external publications on your own website, you're allowing WordPress, or any other CMS, to display the thumbnail, an excerpt, and an article link on your website providing easy access to your amazing content.
- Displayed in RSS feeds: a) Accessible by RSS Readers; b) Included in your email marketing.
*** 3 Strategies for Reposting on Your Website
Method 1: Reference with a summary: Summarizing a publication is a great way to generate new content for your website while referencing the original publication.
Method 2: rel=canonical: If you have multiple sites that you own or control and publish content that is useful to the users of each individual site, then this method is preferred. By including an rel=canonical tag in the head section of your page that links to the original source, you can control which property Google displays in the search results and obtains PageRank.
Method 3: 301 redirect: If you're struggling to find time to summarize your publications and are worried about confusing the search engines with the rel=canonical tag method, you can simply repost your article and apply a 301 redirect."
Excerpted from article on The Moz Blog: "This guide is intended for those SEOs/inbound marketers who are familiar the fundamental Google resources (Google Analytics, Apps, the AdWords Keywords Tool) but may not be aware of what else is out there and what is coming soon.
***Analytics & Tagging 1. Universal Analytics It (in beta) is apt to change the way we use and think about marketing analytics. This successor of the Google Analytics we know will bring improved performance and, most importantly, new functionality and flexibility to your reporting. Uses & benefits of Universal Analytics: - Cross device tracking of individual users - The ability to push "offline" data into the system - Performance enhancements - 20 custom dimensions, 20 custom metrics - Set your own session and campaign expirations
2. Tag Manager Tag Manager gives you central control of tracking tags firing in the <head> of any given page, without having to touch the page code itself once you've added the main container. The rules to trigger tag firing are flexible enough that the possibilities here are broad and powerful. Uses & benefits of Tag Manager: - Central, organized management of your tags/scripts - Cuts dev cycle bottlenecks out of the equation - Improved performance
3. Tag Assistant If you are using (or intend to use) Tag Manager, Tag Assistant is a Google Chrome extension that will make double-checking your tag/rule configurations a lot easier.
***Market Research 4. Think Insights Uses & benefits of Think Insights: - Free, searchable access to market research studies - Visualization of the most common multi-touch paths by industry - Inspiration for your next data visualization project - There's also the Creative Sandbox gallery, showcasing creative online campaigns that "blend creative genius and digital innovation."
5. Consumer Surveys It is the only paid service in this post, but research with surveys, if you want to step outside of your customer email list, will always require an investment. Google's offering is relatively affordable.
***Search History & Data 6. Trends Trends is a relatively well-known but often overlooked source of historical search volume data. Uses & benefits of Trends: - View historical data for a single keyword, or compare two or more - Discover seasonality in search volume - Browse current trending searches - Export to CSV for your Excel/other reports
7. Zeitgeist Zeitgeist isn’t exactly a tool or a data set but more of an interactive recap of the year in search. Uses & benefits of Zeitgeist: - Rich visual "story" experience of historical data - Helpful for brainstorming historical content angles - General nostalgia/inspiration (What? That counts.)
8. Public Data Explorer Public Data Explorer is Google's portal into government and institutional data sets. Uses & benefits of Public Data Explorer: - Search/browse many public data sets from one interface - Upload your own data set - Quickly switch between different chart/visualization approaches for a given data set..."
Excerpted from article on Copyblogger: "I wanted to start at “zero” with this list to give you a guideline on what it’s all about. This list is about writing, building your audience, publishing vs. self-publishing, self-publishing, and what I call “team-publishing” which is the direction you need to go if you want to professionally self-publish. All of these things are important to build your skills, your audience, and ultimately readers of your books.
Follow these 21 steps I’ve laid out for you below, and you will create quality books. 1. Reality check 2. Audience first 3. If it doesn’t bleed, it doesn’t lead 4. Educate 5. Make it evergreen 6. How to build your blog audience, part I 7. How to build your blog audience, part II 8. How to build your blog audience, part III 9. Facebook, Twitter, Pinterest — SHEBANG! 10. Marketing 101 11. Reality check on publishing 12. Self-publishing 101 13. Team publishing 14. Editing 15. Design 16. Interior design 17. Title 18. Sub-title 19. Audiobook 20. Video trailer 21. Marketing 201
Everything I describe above will lend credibility, authenticity, and ultimately audience to the effort:
- Building the platform and trust with your audience way in advance. - Writing a strong story while at the same time delivering value. - Connecting all the dots on editing, design, title, print version, audio version. - Having many strong marketing messages and a way of delivering those messages. Making sure the messages aren’t gimmicks, but real ways that show you are living the message you write about. - Infusing professionalism into every aspect of the process. The goal here is not to publish as easily as possible. The goal is to publish professionally in a way that leaves the traditional publishers in the dust.
You are your own publisher.
You are the one who believes in the message and your art and now want to share it with others and ultimately it is you who is choosing yourself to deliver that message. A message that, when properly packaged, will be a delight to the reader to receive..."
Excerpted from article on Copyblogger: "While keeping diligent focus on your content production, you must also review your past choices, looking for ways to allow more readers to engage with your writing. In other words you may need to think more like an editor.
Here are 30 editing tips that will help you become a more effective editor-in-chief of the content you create.
***Fall in love with your website: 1. Forget “like.” 2. Sit down; stay awhile. 3. Turn the spotlight outward. 4. Highlight a reason to subscribe. 5. Have discerning taste. 6. Break the rules for a good cause. 7. Don’t call it Google Minus. 8. Check your WordPress before you wreck your WordPress. 9. Tell them what you want. 10. Say no to “yes men.”
***Vamp up your editorial strategy: 11. Water the plant. 12. Prepare; don’t plan. 13. Take yourself out of the equation. 14. Research what’s hot. 15. Seduce your audience. 16. Diversify your topics. 17. Look in nooks and crannies. 18. Tighten up. 19. Walk the line. 20. Log out and mute.
***Make your words irresistible: 21. Try the Fat Ass Fudge diet. 22. Divide and conquer. 23. Use concise language. 24. Outline major points. 25. Write one compelling line. 26. Learn language rules. 27. Avoid word choice mistakes. 28. Examine each letter. 29. Leave time. 30. Regard everything as practice.
Drafts aren’t only rough versions of documents and manuscripts. Most creations are ongoing works in progress..."
Excerpted from article on KISSmetrics: "Sure, generating more traffic for your website is always a good thing. But what if you could increase conversions on your site with just a few small tweaks? It could cost a lot less and take less time. Below are six things we did that increased our sign-up rate by more than 75%.
1. Short Simple Headline: Try making the headline shorter and more obvious. It’s always tempting to think people understand your website better than they really do. You have only a few seconds to capture a visitor’s interest. Make a quick, bold statement so they will decide to hang around your site longer.
2. Images: Yes, an image can say a lot about your website or product without having to use many words. We put a bright, cheerful image of our software on the home page. It says a few things right away.
3. Social Proof: There are a few types of social proof that work really well: - Testimonials: Try not to use boring text from people no one knows. Try to use a picture of the person and link to their company. - Tweets about your company: An easy way to show some more legitimate testimonials is to use tweets about your company/product. - Case Studies: We offer a few short case studies with summaries about how people used TeamGantt for specific projects and the benefits they got from it. - Press Coverage: Were you in The New York Times? Show it on your website! Present a nice quote from the article and the newspaper’s logo. - Logos of Customers: Do you have some big name customers that will allow you to put their logos up on your website? This can establish some instant credibility with others.
4. Video: There are a few different types of videos that may help improve the communication of your message. Maybe a video that walks visitors through your product and how it can be used. Or maybe an animated video that explains the problem your product solves. Consider hiring a company to create an explainer video.
5. Longer Home Page: This definitely is worth trying. There really isn’t any way to know if a longer home page is better or worse than your existing one without running an A/B test.
6. Call to Action: Don’t forget this one! You need to tell your visitors what to do. Should they download an eBook, sign up for a mailing list, start a free trial, or buy your product right now? Give them a friendly nudge to help guide them to the next step..."
Excerpted from article on SEOmoz: "One of the really big advantages small business owners have over the titans of industry is that you can get much more personal with your target audience than they can. You have a face and a voice. You can be human with your audience. And, as it turns out, one of the best ways to do that is by talking to your customers.
Here are some of my favorite content marketing tips from experts around the web.
1. Don't build on rented land: Publish your best content on web properties that you personally own (i.e., your own self-hosted website). Social media has hit the business world like a freight train, and there is great value in spreading your message far and wide via these cheap media channels. The point of all that chatter, though, is to get all those eyeballs back to your own site.
2. Help, not hype, your customer: The goal of content marketing is to allow the potential customer to develop a trusting relationship with you. One of the best ways to develop that trust is by answering customer questions and offering information in a clear, honest, and transparent way. Trust is not built by pushing sales. Trust is built by selflessly helping people looking for help.
3. Write what people want to read, not what you want to write: Repeat after me: It's ALWAYS about them, never about you. This is content marketing. It's not sales, and it's not advertising. If you want to do sales and advertising, that's perfectly fine, but just don't do it in your content marketing. Write for the reader, always.
4. Reference industry influencers: Even if you are the undisputed thought leader in your specific niche or areas of expertise, it doesn't mean that you are the only person with something valuable to add to the conversation. In fact, you make yourself seem more trustworthy and confident when you reference other players in the marketplace.
5. Create content for all types of readers: Branch out from your normal niche and target readers in a wider variety of related niche. This doesn't mean that you go way off on a huge tangent from your core demographics, but people do have other interests.
6. There is more to content than links: A link from a reputable site is valuable because of the number of people that will click on it and come learn more about you and your company. And it just so happens that the search engines will love it for that exact reason too; win-win.
7. Don't forget the "marketing" in content marketing: n general, if you're being helpful, people don't really care if your writing is a little rough around the edges. If you're getting people the information and answers that they're looking for, they will very easily forgive non-perfect writing. In fact, very often it can make you seem even more human to them.
8. It's all about relationships: The bottom line with social is this: you have to be an active member of the team. It's not enough to just stop in and share a few things here and there, a day or two before you're going to need those same people to share your stuff for you. You have to be active. You have to be part of the team; a member of the community. It's not a wishy-washy kind of thing. It's a commitment; a commitment to your community. Your network depends on you to be there for them, just like they are there for you.
9. Think like a publisher: Use your site to engage, entertain, and inform. That's all you really have to do. The hardest part is remembering to do that every time you sit down to write another piece of content. One of the quickest/easiest ways to do that is to write content that answers common customer questions. That sounds simplistic, but it's incredibly useful and engaging for people seeking answers.
10. Use other sites to find out what kind of content people want: Read other good blogs on your topic and then just write similar articles with your own opinions and insights on the same topic, and try to make it better. I'm not suggesting that you copy anything from them obviously; just that you get inspired from them..."