“News, resources and trends about marketing strategy to improve business and sales”
Curated by
Giuseppe Mauriello
Some new companies are experimenting business models that go well beyond the traditional CPM approach for online ad impressions, resulting in interesting returns for authors and publishers.
Here’s a list of lesser-known platforms that let you distribute your own media content – and make money from it:
- Pivotshare:
it is a platform that lets publishers offer monthly subscriptions or pay-per-view access to their audio and video content.
Instead of charging monthly or sign-up fees, Pivotshare takes a commission. As for publishers, how much they receive depends on how popular their content is, relative to other videos on Pivotshare’s platform.
- Onswipe:
it wants to shape the future of publishing. The free platform, which is now self-serve, has ambitions to make blogs and websites easy and beautiful to browse on a tablet.
Publishers can earn extra revenue, as Onswipe’s terms of service detail that the startup will pay publishers a share of its net advertising revenue.
- Cleeng:
it lets you monetize all types of digital content, including video, text and pictures. The best thing about the platform is the flexibility it brings to your business model.
Cleeng currently offers two packages:
***Cleeng Plug & Go, aimed at bloggers, artists, app developers and self-publishers. According to the company, it only takes 5 minutes to set it up, with the help of free WordPress, Drupal and Brightcove plugins if needed.
***Cleeng Enterprise, a paid solution aimed at major publishers which includes set-up assistance and advanced features.
- Apps Builder:
With this app, anyone can create a mobile app to monetize their content, either by selling it or by inserting ads.
In the full article you can read also other about:
- 24symbols...
- Bandcamp...
- Citizenside...
[read full article on The Next Web http://j.mp/wFuL6f]
Curated by Giuseppe Mauriello
Scooped on:
Marketing Strategy and Business
Marketing Strategy and Business
Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects.
Let's discuss some key copywriting lessons you should apply to the process of crafting successful calls-to-action.
1) Begin With Subjects & Verbs: Verbs and subjects help us to quickly glean the meaning of a sentence, acknowledging this when crafting your online call-to-action is crucial when the attention of readers is more elusive. Verbs are the part of speech that generate the most shares on Twitter.
2) Include Numbers: Numbers are a great way to break through the clutter of ambiguity, be specific about your offer, and set the right expectations. A number tells visitors exactly what they’re going to get, how much of it, for how long, etc.
3) Use Adverbs Sparingly: Marketers should use adverbs in their call-to-action only if it aids in the understanding of the message. Adverbs are the part of speech that gets the fewest number of shares on Twitter.
4) Keep it Between 90 and 150 Characters: The standard advice for calls-to-action has been to keep them short and concise. Your CTA should contain enough information about the benefits and specifics of your offer.
5) Make Language Less Technical and More Practical: Emphasize the benefits of the offer and how it can make your prospects smarter. Stay away from overly technical jargon.
[read full article and view the presentation here: http://j.mp/w6fw5h] 
Even if you’re active on your Facebook page’s wall by posting regular status updates, interacting with fans and answering questions, you’re still missing out if you aren’t using calls to action. A call to action encourages or even incentivizes fans’ responses to your content, and it can be as basic as a simple status update.
Here are 5 ways: 1) Post Fan-Centered Status Updates: EdgeRank is the algorithm Facebook uses to determine the importance of a status update. The more comments a status update receives, the higher its EdgeRank. The higher the EdgeRank, the higher that update is placed in news feeds. In addition, Facebook will display that update to more people. This means getting comments should be your goal with your status updates.
2) Start Conversation With Relevant Content: If you’ve tried asking your fans for input but you’re still hearing crickets, it’s time to look back over your status updates and evaluate your posts. Facebook users want—and will respond to—relevant content.
3) Enable Sharing and Get Traffic to Your Custom Content: Every bit of content on your page is important, and you need to get that content spread around Facebook. That’s why all of your content must be sharable. All of your content can include a share button that encourages your fans to post that content to their walls.
4) Sign Up Now! Create Action-Based Incentives: Remind your fans what is sent to subscribers. It’s a great way both to populate your list and get your fans excited about your product or service.
5) Like Us to Enter! Harness the Power of Simple but Effective Fan-Gates.
[read full article http://j.mp/xOUjKc] 
Have you noticed less interaction on your Facebook page in the last few months? Here are some suggestions on how to ensure that your page posts are being seen by your fans to give your page the maximum visibility.
1) Train Your Audience to Watch for Your Content: The best way to do this is to work toward building super fans. Be consistent with your posts.
2) Educate Your Audience to Highlight Your Stories in Their News Feed: You can encourage highlighting by telling your audience to highlight your post so that they continue to see your posts. You may get instant feedback and a better chance of showing up in the news feed!
3) Tell Your Audience to Create a Favorite Pages List: A way to ensure that people always see your posts is to have your fans put your page on a special “favorite pages” list. You will have to educate your audience how to create this list...
4) Leverage the Facebook Subscribe Button: Because personal profile posts are being shown more in the news feed, you may want to start using your personal profile more for business. Direct people to your blog posts, give helpful tips and talk about what events you are participating in...
[read full article http://j.mp/w0kbZ0] 
Pinterest is only growing in popularity as the hottest new social network, marketers are chiming in with, "Can I use it for marketing?" "...and, how?"
At the beginning the article provides guide about: - What is Pinterest, and How Does it Work? - Pinterest Etiquette; - How to Create a Pinterest Account; - Build Your Following on Pinterest;
I focused my attention here: 13 Creative Ways to Use Pinterest for Marketing
To get your creative juices flowing, we've brainstormed a list of creative ideas for using Pinterest as part of your social media marketing mix. This is just the checklist: 1. Feature Your Visual Content... 2. Create a User-Generated Pinboard... 3. Host a Contest... 4. Add the Pin-It Button to Your Website... 5. Gather Insight Into Your Buyer Personas... 6. Re-Pin What Your Followers Are Interested In... 7. Become an Curation Expert... 8. Create a Video Gallery... 9. Feature Offline Events... 10. Use Hashtags... 11. Showcase Your Business' Personality... 12. Drive Pinterest Users Back to Your Website (and Track Results!)... 13. Follow Social Media Best Practices...
[read full article http://j.mp/xU78T2]
Curated by Giuseppe Mauriello 
Marketing content creators have a lot of potential content assets at their disposal. As each content asset is associated with different goals, each must also be measured by different metrics.
Before you create a new piece of content, keep in mind what your goals for that content are so you can effectively tailor it to suit those needs and be sure you're measuring its success as accurately as possible.
1) Ebooks/Whitepapers: An ebook or a whitepaper is a long-form piece of content, usually offered as more premium content used in lead generation or lead nurturing. Metrics to Track are: - Landing Page Visits... - Conversions/Submissions... - Conversion Rate... - Social Media Shares...
2) Live & Archived Webinars: Webinars are typically live, online presentations about a particular topic. Businesses can use them to educate attendees about a number of things, from industry best practices to the capabilities of their products/services. Metrics to Track are: - Social Media Shares & Hashtag Engagement... - Registrations... - Live Attendees... - Submissions/Downloads... - Conversion Rate...
3) Business Blogging: Business blogging can contribute to a number of goals - establishment as an industry thought leader, improved search engine optimization, lead generation, social media reach, or lead nurturing. Metrics to Track are: - Page Views and Overall Traffic... - Keyword/Search Rankings... - Inbound Links... - Submissions/Conversions... - Comments and Social Media Shares...
It makes sense that marketers should also analyze how their content assets work both individually and together to achieve their business' bottom line: customers and revenue. Using closed-loop data, marketers should analyze which content assets are most successful in generating customers.
[read full interesting article http://j.mp/yzAItQ]
Curated by Giuseppe Mauriello
Some new companies are experimenting business models that go well beyond the traditional CPM approach for online ad impressions, resulting in interesting returns for authors and publishers. Here’s a list of lesser-known platforms that let you distribute your own media content – and make money from it:
- Pivotshare: it is a platform that lets publishers offer monthly subscriptions or pay-per-view access to their audio and video content. Instead of charging monthly or sign-up fees, Pivotshare takes a commission. As for publishers, how much they receive depends on how popular their content is, relative to other videos on Pivotshare’s platform.
- Onswipe: it wants to shape the future of publishing. The free platform, which is now self-serve, has ambitions to make blogs and websites easy and beautiful to browse on a tablet. Publishers can earn extra revenue, as Onswipe’s terms of service detail that the startup will pay publishers a share of its net advertising revenue.
- Cleeng: Cleeng currently offers two packages: ***Cleeng Plug & Go, aimed at bloggers, artists, app developers and self-publishers. According to the company, it only takes 5 minutes to set it up, with the help of free WordPress, Drupal and Brightcove plugins if needed. ***Cleeng Enterprise, a paid solution aimed at major publishers which includes set-up assistance and advanced features.
- Apps Builder: With this app, anyone can create a mobile app to monetize their content, either by selling it or by inserting ads.
In the full article you can read also other about: - 24symbols... - Bandcamp... - Citizenside...
[read full article on The Next Web http://j.mp/wFuL6f]
Curated by Giuseppe Mauriello 
Many consumers have now discovered that they can use social networks to actually find a company that deals with the product or service they need. So how can your company get to the top of a social media search page? By using keywords.
Here are some of the places and different ways you can use keywords on your social media pages.
#1: Find the right keywords for your social media accounts: it’s important to realize that the keywords you decide to use will be different for different social media accounts. It is not a “one keyword fits all” operation. There are a few things you can do to find the right keywords for each of your social media sites: Lay Terms, Desired Association, Competition Check, SEO Keyword Research, Prepare for Different Social Media Sites.
#2: Use the keyword in photo captions: The goal is to use keywords on your social media site whenever possible. One of the first things you can do is use these keywords to describe your company photos.
#3: Use your keyword when linking and tagging webpages: Social media keywords generally work best with sites such as LinkedIn and Facebook, but this ideas works just as well when it comes to Twitter.
#4: Include the keyword in your headline...
#5: Include your keyword in your summary and “about” section...
[read full article http://j.mp/w97lmm] 
At some point in your online marketing career, you’ve heard the statement “content is king,” meaning great content will take your marketing efforts a long way. While this statement is true, it’s not the only factor you should focus your efforts on.
The platform for your content will also play a role in your ability to be successful. Your platform should make content aesthetically pleasing, easily consumable, and simple to share.
- Blog Layout Social Buttons: One thing site owners tend to overlook is the ability to control the way your content is shared on sites like Facebook and Twitter.
You have the ability to craft shares and tweets that will stand out in a user’s stream. You should be using open graph tags to sculpt your Facebook shares. Open graph allows you to provide a custom title, image, url, and even object type. The same can be done with your tweets. One button I would recommend including is the Google +1 button.
- Leveraging Your Columns One of the first things you should display is a simple way for your users to connect via social networking. You should make a clear and simple section that allows users to follow your Facebook fan page, Twitter account, Google Plus page, and RSS feed. Staying connected with your users will help you increase the chance of a return visit to your site and increase the chance of social sharing.
- Keep Users on Your Site One of my favorite parts of the Genesis Framework is the built-in popular posts widget. This widget gives a few options when it comes to displaying content, but it makes it very easy to display your best posts in the right column of your site. The best part of the widget is the ability to include a thumbnail in your post.
- Make Commenting Easy...
- Content Layout...
[read full interesting article http://j.mp/zrJYCJ] 
Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog.
Whether you’ve only just decided to launch a blog for your business or you’ve been blogging Let's get a handle on the top 7 most critical blogging mistakes you should avoid at all costs.
1. Not Integrating Your Blog With Your Website: Your blog is published on its own domain, separate from your company’s main website. Even worse: Your blog is published on a free blogging platform’s domain. The ideal home for your blog is either on a sub-domain of your main website.
2. Publishing Too Much Product-Centric Content: The content you publish on your blog is too heavily focused on you - your products, services, achievements, and why you’re awesome - and it’s seriously lacking thought leadership. You have to onsider spending more time on educational, data-driven, or especially thought-provoking content related to your industry.
3. Publishing Infrequently/Inconsistently...
4. Neglecting to Optimize for Search...
5. Failing to Promote Content in Social Media...
6. Not Optimizing for Lead Generation...
7. Ignoring Blog Analytics...
[read full article http://j.mp/yBABO5] 
To run a sustainable business online you need to create a marketing funnel where you siphon traffic from sources like Google, Facebook, Twitter, and YouTube into your funnel, and create your own traffic source.
What is the one important thing that’s needed to make money online? It’s not just people, traffic, or visitors that make you money online. It’s the relationship and trust you build with your visitors that will make you money online.
To get their names and email addresses, you need to have a really good lead magnet. A lead magnet is a good piece of content like a video, PDF report, or a case study that will help your potential subscriber and will entice him to give you his or her name and email address.
Step 1: Create a blog lead hunter Your niche blog is a lead hunter that should focus on two things. One is providing valuable and fresh content to your visitors; the other is capturing the names and email addresses of your visitors...
Step 2: Create a squeeze page lead hunter The sole purpose of this page, which I call a lead magnet, is to capture names and email addresses of visitors...
Step 3: Create a Facebook fan page lead hunter...
Step 4: Driving traffic to the lead hunter pages - Blog traffic sources... - Lead magnet traffic sources... - Facebook Fan page traffic sources...
Step 5: What happens in the funnel? Now, as you get a steady flow of subscribers from your lead hunters, you need to set your autoresponder with some killer content. Moreover, the combination of honesty and great content will build a strong relationship of trust with your subscribers...
Step 6: Promoting the right product Make sure you treat your subscribers like friends, and recommend only products or services you think will genuinely help them...
Step 7: Back in the funnel...
[read full article http://j.mp/weptx0]
Curated by Giuseppe Mauriello 
As marketers and sales professionals there is no doubt that we are focused on obtaining new customers and increasing awareness within targeted market segments. However, we must also consider the lifetime value of our existing customers and how marketing communications can contribute to that relationship. Taking the time to examine what kind of communications can keep your brand top of mind with customers and inspire continued awareness for repeat sales and referrals is of enormous value.
Here are 5 tips on better customer communications you can start using right now:
#1 – Personalized Email Communication: Based on customer information find the persona that best fits each customer. Then create an email drip campaign for each customer segment with different content based on need.
#2 – Create A Stellar FAQ Page: Creating readily available and easy to find information is Customer Service 101. It does not matter if you are B2B, B2C, technology, retail, or any other type of company; your customers will have questions. FAQ’s are also an additional opportunity to optimize content for improved visibility online.
#3 – Social Networking Channels = Customer Service Opportunity: There is an opportunity to utilize your existing social media channels as a way of providing additional customer service for your customers.
#4 – Create Content Based on Customer Need: A successful content strategy will focus on the needs, pain points, and triggers of your customers. There are many ways to identify what those needs.
#5 – Turn Customers Into Brand Advocates: It is extremely important that you tap into your existing customer base to find individuals or organizations who are willing to advocate on your behalf.
[read full article http://j.mp/wGXjA2] 
Excerpted from article:
Facebook recently rolled out some new metrics that give better insight into what your community wants from your page, enabling you to grow your fans and interactions.
You know it’s important to measure your social media marketing performance, and the new Facebook Insights will make this easier for you.
Now we will cover how to interpret the best metrics to help you decipher what is going right and wrong on your page.
#1: Main Insights First click on Main Insights and you see a graph of the activity for the last month. When you click on the individual columns, you will sort the posts by descending value in the column. The most important of these columns are Engaged Users and Virality.
#2: Reach The statistic to watch here is the number of people you are reaching more frequently. This is your core audience.
#3: Likes The area to watch in this section is the Where Your Likes Came From graph. We can go back and track the posts on the wall to see what happened during the spikes.
#4: People Talking About This This number is publicly displayed on the left sidebar under the number of Likes. This figure is a great measure of actual engagement...
Curated by Giuseppe Mauriello [read full article http://j.mp/ysSJgs] 
Lists are awesome for link building because someone else has already done some of the hard work for you. If you can find good quality, curated lists of websites, then you can be reasonably sure that you have found sites that are good ones to get links from.
You still want to run your own analysis and due diligence, but the end output is probably going to be a higher majority of quality sites than you would have gotten from pulling lists straight from Google SERPs.
The process I use can be broken down into the following:
1. Find your Lists: There are multiple ways of doing this and there are probably more places to find them than you think. - Curated lists found on other websites;
2. Scrape together your master list: Here are a couple of ways of pulling link targets from a page very quickly without building a tool. - Multi-links for Firefox; - Scrape similar plugin for Chrome;
3. Filter and prioritise: Now we need to filter, sort and prioritise. Chances are that you have ended up with a pretty big list of potential link targets, so you need someway of knowing where to start to give you a good return. - Filtering using Excel; - Filtering using Google Docs;
[read full interesting article http://j.mp/wRR09G] |
Excerpt from article intro:
We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. 277% more effective, in fact.
It also has over 100 million users, is a B2B marketing goldmine, and allows brands and individuals to build valuable industry connections that can lead to opportunities for new business, co-marketing and affiliate agreements, and even land you your next rock-star hire.
Here, we examine 11 features of LinkedIn functionality that many marketers either overlook, or just plain didn't know about, and explain how they can bolster your inbound marketing.
- LinkedIn Answers... - Group Statistics... - Subgroups... - Targeted Product Tabs... - LinkedIn Apps... - Skills & Expertise... - News Module... - LinkedIn Events... - LinkedIn Polls... - Company Status Updates... - Export Contacts...
[read full article http://j.mp/wuVROL] 
In this article we are going to look at exactly how you can get guest blogging opportunities and make the most out of them.
1) Your first task is to decide what your goal for guest blogging is. Typically there are three main goals for guest blogging. - Positioning yourself as an authority and well-known name in the industry.
2) The first thing you will want to do is find guest post opportunities. When looking for places to guest post, your main goal is to find sites relevant to your niche or industry. The following should help you find the right kind of guest post opportunities. - Google Searches... - Prolific Guest Bloggers... - Competitor Backlinks... - Social Searches... - 600+ Guest Blogging Opportunities... - MyBlogGuest...
3) Notice that we don’t just jump from finding guest blogging opportunities to contacting the blogs. That’s because there are a few things you need to do before you propose a guest post for a site you’ve just found. - Get to Know the Blog’s Content... - See How Other Guest Posts Do... - See Who the Guest Bloggers Are... - Find Out What Posts Do the Best... - Become a Familiar Face in the Blog Community...
4) The Best Times to Pitch a Guest Post...
5) Basic Pitch Best Practices...
6) How to Pitch a Guest Post Idea...
7) How to Submit a Great Guest Post...
8) How to Craft a Great Guest Bio...
9) How to Be the Best Guest Blogger...
10) Tracking Your Results...
11) How to Get Guest Bloggers for Your Blog...
[read full and interesting article http://j.mp/wHfu0g] 
Google has integrated Google+ into their environment in many ways, changing the way marketers must think about search and social media marketing.
The following resources will help you understand how Google+ is now integrated into search and other products, and how you can start adjusting your online marketing strategy for Search Plus Your World.
The 45 resources with links are divided by Kristi Hines in these sections:
- Search Plus Your World Official Resources; - Google+ Social Integration with Other Google Products; - Opinions About Search Plus Your World; - Search Plus Your World and SEO; - Search Plus Your World and Social Media; - Search Plus Your World and PPC;
Check out the full and interesting article: http://j.mp/ACxdAN 
There are two types of authorities. There are the absolute authority sites like Huffington Post, The Daily Beast and Google’s blog. These sites are also labeled “informational” authorities versus navigational authorities like DMOZ.
On the other hand, you also have relative authority sites. These are sites run by bloggers or webmasters that are authorities in a niche. Bloggers like Robert Scoble, Dooce or Mashable are authorities in their markets.
Neil Patel, co-founder of KISSmetrics, wrote this interesting article. Here are the ten golden rules to attracting authority links.
1. Write content that attracts Editorial In-content Links; 2. Fix other people’s broken links; 3. Create a desirable image library; 4. Offer to write a column or do a guest post; 5. Go to where your target audience hangs out; 6. Fill gaps in content; 7. Contact big media at the right time; 8. Approach government or education sites; 9. Buy links without penalty; 10. Know the difference between a good and a bad site.
Trust me when I say that you will not be wasting your time if you invest it in attracting authority links to your website or blog. Remember: nearly half of what determines the rank of your site is based upon the types of links driving to your site.
[read full and insightful article http://j.mp/wBhJNn] Curated by Giuseppe Mauriello 
Here is how-to guide to ensure your business website and social media platforms are working together to maximize your online exposure.
1) Best practices suggest that social media buttons be displayed on the top, bottom or along the side of your home page. To ensure that users don’t exit your web page altogether, you may want to create the buttons or links so that they open your social media pages in new windows.
2) If you use social media to keep your customers or clients apprised of your recent happenings, it might be wise to showcase your Twitter feed or Facebook posts directly on your website.
3) Include Up-to-Date Buttons, do research to find the most current social media terminology so you don’t get caught mumbling about “The Facebook” and “The Twitter.”
4) Share buttons should enable website-goers to seamlessly share or recommend a product. If you find yourself hard up for a broad solution for this, check out AddThis or ShareThis.
5) Pay attention to the way in which individuals are using your social media buttons by tapping into Google Analytics. How many people are actually clicking on your outbound social media links? An easy way to explore this is by setting up Event Tracking in Google Analytics.
6) Pay Attention to Terms and Conditions...
7) Before adding share buttons to a page, ask yourself, “Is there information here that people would find worth sharing?”
8) Don’t get it twisted. With the changing social media landscape and array of rollouts these days, it is easy to confuse social media features.
9) Many types of software allow you to see your social media insights alongside your web analytics in order to pick up on trends and to better understand the successes or failures of campaigns. SproutSocial allows users to compare web analytics and social media reporting information from specific timeframes side by side.
[read full article http://j.mp/wfDuQg] Curated by Giuseppe Mauriello 
Excerpted from article:
Do you blog? Feel like you’re trying to reinvent the wheel time and again? Looking for some ideas to simplify your content creation process?
What follows are 26 tips, from A-Z, to help you create optimal blog posts every time you sit down to write. Here is just the checklist:
#1: Anatomically Correct... #2: Blogging Platform... #3: Categories... #4: Description... #5: Editorial Calendar... #6: Fine-Tune and Revise... #7: Guidelines for Writing for Search Engines... #8: Headings... #9: Images... #10: Journalistic Approach... #11: Killer SEO and Blog Design... #12: Lists... #13: Metrics for Blogging... #14: Names, Titles and Bio... #15: Original vs. Curated Content... #16: Publish and Promote... #17: Questions... #18: Research... #19: Stand Out... #20: Title... #21: User-Centered Content... #22: Valuable Content... #23: Word Count... #24: (E)xcerpt... #25: Your Story... #26: Zone for Writing...
[read full interesting article http://j.mp/ypRxh2] 
According to a recent Content Marketing Institute B2B study, marketers’ biggest content marketing challenge is creating a steady stream of must-read information at every step of the purchase process that stands out amidst the endless messages available on social media, tablets, smartphones, computers, and other devices.
How do you consistently develop content that pulls prospects and customers in, meets their needs, and does so right when they’re ready to consume it? Here are seven easy-to-follow tips:
1. Understand the type of content your prospects and customers need... 2. Tell a story that will make your content memorable... 3. Structure content to guide readers... 4. Hook readers with a strong headline... 5. Give readers evidence... 6. Facilitate content consumption... 7. Edit and revise your content at least once...
[read full article http://j.mp/yrrPpS]
It's easy to build a blog, but hard to build a successful blog with significant traffic.
There's an art to increasing a blog's traffic, and given that we seem to have stumbled on some of that knowledge, I felt it compulsory to give back by sharing what we've observed.
Here is just the full list:
1 - Target Your Content to an Audience Likely to Share; 2 - Participate in the Communities Where Your Audience Already Gathers; 3 - Make Your Blog's Content SEO-Friendly; 4 - Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections; 5 - Install Analytics and Pay Attention to the Results; 6 - Add Graphics, Photos and Illustrations (with link-back licensing); 7 - Conduct Keyword Research While Writing Your Posts; 8 - Frequently Reference Your Own Posts and Those of Others; 9 - Participate in Social Sharing Communities Like Reddit + StumbleUpon; 10 - Guest Blog (and Accept the Guest Posts of Others); 11 - Incorporate Great Design Into Your Site; 12 - Interact on Other Blogs' Comments; 13 - Participate in Q+A Sites; 14 - Enable Subscriptions via Feed + Email (and track them!); 15 - Attend and Host Events; 16 - Use Your Email Connections (and Signature) to Promote Your Blog; 17 - Survey Your Readers; 18 - Add Value to a Popular Conversation; 19 - Aggregate the Best of Your Niche; 20 - Connect Your Web Profiles and Content to Your Blog; 21 - Uncover the Links of Your Fellow Bloggers (and Nab 'em!);
Bonus #22 - Be Consistent and Don't Give Up!
[read full great article http://j.mp/AhWVAM]
Curated by Giuseppe Mauriello 
If you’ve read any of the Facebook marketing case studies over the last year, you’ve seen examples of small business profits and boosts in ecommerce sales via Facebook sharing.
If your business is ready to move toward Facebook profits, your next question should be: “What distinguishes profitable and unprofitable Facebook marketing campaigns?”
There are a number of strategies companies use to do Facebook business effectively. Let’s look at five of them.
1. Advertising-Based Ecommerce: Marketers can leverage the massive reach and highly customizable targeting of Facebook’s ad platform. The ads-direct-to-websites option is often overlooked, but can be immediately profitable.
2. Fan Marketing Ecommerce: Some businesses have taken the radical step to start entirely new pages and use Facebook ads to grow a new and more targeted fan base. With their more sophisticated and up-to-date understanding of how to engage fans, they achieve better results than they had with their old page.
3. Facebook Ads and Email: Many companies already have email dialed in. They know how much the average email subscriber is worth to their company, and they have an email marketing process that’s profitable.
4. Facebook Ads and Text Messaging:
5. Generating Traffic to Your Ad-Supported Site: If you’re a publisher or blogger, content is your stock in trade, and advertising is usually your bread and butter. Why not create a Facebook page for your site, grow that fan base, then post a link to every new article? This boosts traffic to your website....
[read full article http://j.mp/A1oIeE] 
Being an online authority essentially means you're not only a thought leader on a specific topic, but that you've also taken the time to translate that knowledge in a meaningful way online.
It makes sense: People do business with the people they trust. And putting yourself out there, giving your brand a personality, and taking the time to present research, updates, and opinions that help your prospects and customers is how trust is earned.
As it turns out, one of the easiest methods of doing all this is through content creation. It's how people and search engines find you and determine your relevance; over time, the cream rises to the top. If you're trying to build your online authority -- like most smart marketers are -- these are the ways you can use content to get the job done.
1) Write and Optimize for Informational Keywords 2) Create Niche Content 3) Write About Timely Industry Updates 4) Use Palatable Language 5) Publish Case Studies 6) Host Webinars 7) Write Long-Form Content 8) Contribute as a Guest Blogger 9) Generate Inbound Links 10) Stay Active in Social Media 11) Be a Credible Resource
[read full article http://j.mp/zFzoIf] 
In order to ensure that we meet our SEO goals, we must make sure that we do it properly. Performing search engine optimization tasks improperly can put you even farther behind than where you started.
Introducing each plug-in, there are five descriptions about: The Good - The Not So Good - Ease of Use - Skill level - Cost.
The plug-ins list includes: #10) CBnet Ping Optimizer; #9) SEO Friendly Images; #8) Automatic SEO Links; #7) Pingback Optimizer; #6) WordPress SEO by Yoast; #5) WP no external links; #4) Easy WP SEO; #3) Google XML site-maps; #2) SEO Rank Reporter; #1) All in One SEO Pack.
[Read full interesting article http://j.mp/wvv0N0] 
From the article intro: "If you have been blogging for a while, chances are you are familiar with content scrapers.
Content scrapers are websites that steal your content for their own blogs without your permission. Some content scrapers will just copy the content off of your blog, but most use automated software that takes the content from your RSS feed and posts your content to their site like it is a new post."
What you are going to find in this article:
2) how to find out what sites are scraping your content, and...
3) what you can do if you want to either benefit from the linking standpoint or have them take it down...
Read the full article: http://blog.kissmetrics.com/content-scrapers/ [curated by Robin Good] Via Robin Good |
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