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The Guide To Search: Why Social & Mobile Are The Future

The Guide To Search: Why Social & Mobile Are The Future | Marketing & Strategy | Scoop.it

With Social Media developing at a rapid pace and search engines becoming smarter, the emergence of social search was expected to be the next big thing.

 

Search is currently in a transition period right now. As algorithms become more complex and the major search engines introduce new features, it’s clear that our expectations about how search should work and what it can do for us has risen with every new development. It’s not enough that it just suggests relevant information.

 

Now we demand that it comes faster, becomes more accurate and matches our tastes and interests.

 

Throw Siri and Google Now (or at least, the potential of Siri and Google Now) into the mix and the idea that the very concept of search will be radically different in three to five years time is a distinct possibility.

 

Social search was seen as the next step in this process. Using our profiles to filter and curate the content we want to see, the results have been mixed. Google’s insistence on using Google+ and its +1 system has been criticised because it neglects the more popular social media sites to plug its own.

 

On the other hand, Bing has struggled to even dent Google’s hold on search, despite championing its social search feature – partly because Microsoft has a stake in Facebook. Throw in the massive rise of mobile search, and the concept of search is evolving in a way that we mightn’t have expected.

 

One thing is certain: With more and more content being created online, a new way of curating and processing the vast waves of information out there will necessity. With Google making small changes to search – both on desktop and mobile – and Bing pushing its social credentials even further, the race is on to see who can discover (or possibly stumble) upon the next stage of search.

 

Read More: http://www.simplyzesty.com/social-media/the-guide-to-search-why-the-future-is-social-mobile/


Via Antonino Militello
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Martin (Marty) Smith's comment, August 16, 2012 6:51 PM
Mike,
Worked my 11th day straight today and am burning out fast. I have your note to me on my weekend schedule. Those retreats will kill a person (lol). Marty
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Rescooped by eladioportela from Travelled
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Online Path to Purchase

Online Path to Purchase | Marketing & Strategy | Scoop.it

Understanding consumers path to purchase...travel sector most likely to use web in consumer journey


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Rescooped by eladioportela from Strategy and Competitive Intelligence by Bonnie Hohhof
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Big-Data Competitive Intelligence: An Analysis of Social Network Vendors

Big-Data Competitive Intelligence: An Analysis of Social Network Vendors | Marketing & Strategy | Scoop.it

Enterprise Social Networks: The social ecosystem has extended way beyond Facebook and Twitter to industry communities and forums as well as social networks that are managed and owned by organisations.


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Rescooped by eladioportela from Curation, Social Business and Beyond
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Measure Your Social Media Strategy with this Great Guide [Infographic]

Measure Your Social Media Strategy with this Great Guide [Infographic] | Marketing & Strategy | Scoop.it

Last month, Araceli Perez of e-interactive created a fantastic infographic resource for social media analytics.

 

Here are a few highlights:

 

**Define measureable and actionable KPIs

 

**Configure your analytics

 

**The infographic was compiled from Ara and e-interactive’s analytics knowledge and from posts by Gemma Muñoz and myself (from a series I did over on Search Engine Journal)."

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See Full infographic here: [http://bit.ly/QmVlR0]


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Rescooped by eladioportela from Social Media Content Curation
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The Future Of News: New Startups Like NewsCred, NewsLook And Upworthy Are Succeeding At Syndication

Excerpted from article by Ken Doctor and published on Nieman Journalism Lab:

"In the endless world of digital content, there must be a big business in gathering together some of the world’s best, creating a marketplace, and selling stream upon stream.

 

Producers of content want to see the content they produced used and reused, over and over again, helping offset the high cost of news creation.

So let’s look at the newsonomics of Syndication 3.0:

 

- NewsCred:

This is syndication meets marketing services: As news companies both produce content and try to act as regional ad agencies, the synergies between the two are becoming more evident.
Timing is everything: We’ve seen a maturation in curation technologies, as metatagging gets easier and cheaper, allowing niched feeds.

 

- NewsLook:

It positions itself as a technology and curation company, adding value to a mass of content.

Think niche. Think video. Both have audiences that may be paying ones; video ad rates are still holding up far better than text.

 

- Upworthy:

Founder Eli Pariser defines its would-be audience: “At best, things online are usually either awesome or meaningful, but everything on Upworthy.com has a little of both. Sensational and substantial. Entertaining and enlightening. Shocking and significant. That’s what you can expect here: No empty calories. No pageview-juking slideshows. No right-column sleaze. Just a steady stream of the most irresistibly shareable stuff you can click on without feeling bad about yourself afterwards.”

 

Other startups are mentioned in this article: 

- California Watch;

- The AllMedia Platform;

- Deseret News Service;

- Ok.com; 

 

Each startup has a detailed introduction about itself. Read full, long and interesting article here:

http://www.niemanlab.org/2012/08/the-newsonomics-of-syndication-3-0-from-newscred-and-newslook-to-ok-com-and-upworthy/

 


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Measure Your Social Media Strategy with this Great Guide [Infographic]

Measure Your Social Media Strategy with this Great Guide [Infographic] | Marketing & Strategy | Scoop.it

Last month, Araceli Perez of e-interactive created a fantastic infographic resource for social media analytics.

 

Here are a few highlights:

 

**Define measureable and actionable KPIs

 

**Configure your analytics

 

**The infographic was compiled from Ara and e-interactive’s analytics knowledge and from posts by Gemma Muñoz and myself (from a series I did over on Search Engine Journal)."

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See Full infographic here: [http://bit.ly/QmVlR0]


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Rescooped by eladioportela from SEO and Social Media Marketing
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The Guide To Search: Why Social & Mobile Are The Future

The Guide To Search: Why Social & Mobile Are The Future | Marketing & Strategy | Scoop.it

With Social Media developing at a rapid pace and search engines becoming smarter, the emergence of social search was expected to be the next big thing.

 

Search is currently in a transition period right now. As algorithms become more complex and the major search engines introduce new features, it’s clear that our expectations about how search should work and what it can do for us has risen with every new development. It’s not enough that it just suggests relevant information.

 

Now we demand that it comes faster, becomes more accurate and matches our tastes and interests.

 

Throw Siri and Google Now (or at least, the potential of Siri and Google Now) into the mix and the idea that the very concept of search will be radically different in three to five years time is a distinct possibility.

 

Social search was seen as the next step in this process. Using our profiles to filter and curate the content we want to see, the results have been mixed. Google’s insistence on using Google+ and its +1 system has been criticised because it neglects the more popular social media sites to plug its own.

 

On the other hand, Bing has struggled to even dent Google’s hold on search, despite championing its social search feature – partly because Microsoft has a stake in Facebook. Throw in the massive rise of mobile search, and the concept of search is evolving in a way that we mightn’t have expected.

 

One thing is certain: With more and more content being created online, a new way of curating and processing the vast waves of information out there will necessity. With Google making small changes to search – both on desktop and mobile – and Bing pushing its social credentials even further, the race is on to see who can discover (or possibly stumble) upon the next stage of search.

 

Read More: http://www.simplyzesty.com/social-media/the-guide-to-search-why-the-future-is-social-mobile/


Via Antonino Militello
more...
Martin (Marty) Smith's comment, August 16, 2012 6:51 PM
Mike,
Worked my 11th day straight today and am burning out fast. I have your note to me on my weekend schedule. Those retreats will kill a person (lol). Marty
Rescooped by eladioportela from MarketingHits
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How to Design Logo that are Unique and Unforgettable? | All Infographics

How to Design Logo that are Unique and Unforgettable? | All Infographics | Marketing & Strategy | Scoop.it

Infographics on Designing Logo which sell Business Product/Services by Startup Business Checklist on Designing Wonderful and Unique Logo for Company Business...


Via Chintan Jain, Brian Yanish - MarketingHits.com
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