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Why Smart Online Marketing Is About Help, Not Hype - Entrepreneur

Why Smart Online Marketing Is About Help, Not Hype - Entrepreneur | Marketing Strategies For Small Business | Scoop.it
Although it's easy to promote your business online, simply posting clever content won't get you the long-lasting customers you're looking for. Find out what to do instead.
Steve Houston's insight:

When you lead with real value, prospects will follow. 

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Digital Marketing’s Dirty Little Secret | Business 2 Community

Digital Marketing’s Dirty Little Secret | Business 2 Community | Marketing Strategies For Small Business | Scoop.it
There are a lot of positive noises being made about digital marketing. It’s a growing industry.
Steve Houston's insight:

Good article and spot on.  Today's digital marketing concepts really aren't anything too fundamentally different than their legacy counterparts - it's just that this new digital vernacular is a veritable gobbledygook of techno-jargon that seems like a foreign language to most businesspeople.  Digital marketeers have to do a better job of de-mystifying it for their clients, rather than simply relishing the "high priest" status that surrounds this fast-moving combination of marketing and technology...

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