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Twitter Marketing Services

Find out what EdgeRunner Marketing's twitter marketing services can do for your business. We adapt to each organization's individual goals and audience. (RT @Shanezn10: What are the best Twitter Marketing Strategies?
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Think-n-Drink | Email Marketing Workshop: 10 Strategies to Increase Sales

Think-n-Drink | Email Marketing Workshop: 10 Strategies to Increase Sales | Marketing Strategies | Scoop.it
 
Email Marketing Is Still #1
According to the Exact Target 2012 Channel Preference Survey, consumers say email is still the preferred and most trusted method of receiving marketing messages.
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In Amazon and Walmart’s Battle for Dominance, Who Loses Out? - Knowledge@Wharton

In Amazon and Walmart’s Battle for Dominance, Who Loses Out? - Knowledge@Wharton | Marketing Strategies | Scoop.it
Amazon and Walmart are pulling out all the stops to satisfy consumers’ thirst for instant gratification -- while changing the game for the entire retail field.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 15, 2013 12:24 AM

There is a lot to learn from the two Giants, especially as @Google is also looking to play a role.

 

Great insight from the team at Wharton:

 

Barbara E. Kahn, director of Wharton’s Jay H. Baker Retailing Center, says that to focus on the Amazon-Walmart turf war is to miss what’s really going on now. “Think bigger — much bigger,” she notes, citing Google Shopping Express, a delivery program launched in limited markets in which the search engine partners with Target, Office Depot, Walgreens and other retailers to give member customers same-day delivery of orders. “Why is Google in this space when their revenue model is built on advertising? Why is their area now delivery?” Kahn asks. “Because Google makes its ad dollars through searches, and if you are shopping on Amazon and you are not searching for that item through Google, then Google is losing the search, and that is where the revenue is. These worlds are blurring.”

 

For the entire sector, Stephens describes what is playing out now as nothing short of epochal. “We are coming off this 50- to 60-year period where if your business had a relatively good product and a decent location, good prices and not a bad marketing program, you could make money,” he notes. “You controlled the path of purchase, and the customer didn’t have an alternative. Clearly we are not in that world anymore. Customers have a wealth of options in their pocket. And I think we are going to continue to see fallout…. With every move of Walmart or Amazon going into a different category, you are going to continue to see damage.”

 

It comes down to #Customer #Experience, making sure you have a clear understanding of your customer journey, and deliver at every touchpoint.

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Three Strategies for Marketing to Millennial Women

Three Strategies for Marketing to Millennial Women | Marketing Strategies | Scoop.it
While the rest of us have been busy aging, it turns out Millennials have, too. Take a look at that young mother pushing her stroller into Starbucks.
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ClickXPosure – Google+ - Offline and #online #marketing strategies must cohesive! 

ClickXPosure – Google+ - Offline and #online #marketing strategies must cohesive!  | Marketing Strategies | Scoop.it
Offline and #online #marketing strategies must cohesive!
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How to bridge the travel marketing divide - Tnooz

How to bridge the travel marketing divide - Tnooz | Marketing Strategies | Scoop.it
Data is everywhere, yet as those in travel marketing use it build relationships with their consumers, it can be difficult to deliver a personal experience.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 15, 2013 1:06 AM

First you have to love the image used for this article, it's brilliant!

 

Philip shows how the travel industry is very similar to all other businesses. It's about identifying your #Customer #Journey, connecting  through every touch point with relevant information or service, and deliver the right #customer #experience.

 

still love the picture used for this article :)