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12 Most Nifty Networking Tips

12 Most Nifty Networking Tips | Marketing - Strategic | Scoop.it

Via Daniel Watson
Andrew Earnshaw's insight:

Always good to brush-up before networking.

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360Logica's curator insight, September 6, 2013 12:59 PM

handy tips!

Bryce Wettstein's curator insight, September 9, 2013 12:24 AM

This is a great article regarding leadership in a networking setting. It gives a great insight in how to emerge as a leader, and highlights different strategies to increase your effectiveness when networking with different individuals.

 

It is a good example of transformational leadership, in which you focus not only on your own well-being and improvement, but the well-being of the people you are networking with as well.

Lynne M. Williams BS, MA, ABD★'s curator insight, September 29, 2013 11:11 AM

Great article! Didn't know about #9 - wear your name tag on the right hand side!

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Strategic Planning: Where's the Beef? - The Alpha Strategies

Strategic Planning: Where's the Beef? - The Alpha Strategies | Marketing - Strategic | Scoop.it
I get the whole approach to strategic planning. I really do. But I keep asking myself: "Where’s the beef?" I get the whole approach to strategic planning.

I really do.

But I keep asking myself: "Where’s the beef?
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The art of customer development: Why you need to get out of the office to ... - Financial Post

The art of customer development: Why you need to get out of the office to ... - Financial Post | Marketing - Strategic | Scoop.it
Financial Post
The art of customer development: Why you need to get out of the office to ...
Andrew Earnshaw's insight:

I know this is true from hard earned and painful personal experience.

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Be an Account-Based Marketing Champ in 5 Simple Steps - Business 2 Community

Be an Account-Based Marketing Champ in 5 Simple Steps - Business 2 Community | Marketing - Strategic | Scoop.it
Be an Account-Based Marketing Champ in 5 Simple Steps Business 2 Community By focusing marketing efforts on the accounts most likely to generate revenue or meet other strategic goals, ABM helps marketers to scale growth and revenue by generating...
Andrew Earnshaw's insight:

Been doing this for years - although social media add other opportunities now via the different communication channels. So its now more complicated.

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Respect an Investor's Time: How to Craft Your Message

about building your communications kit and media kit so you can speak to Venture Capital and Angel Investors ...
Andrew Earnshaw's insight:

So many small businesses need financial and intellectual investment to maximise their potential. But many go 'half-cocked' holding out their hands with insufficient supporting evidence of future success.

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Chuck Devers's curator insight, July 30, 2013 10:13 PM

What your Mom taught you was correct:  There is only ONE chance to make a great first impression!

Dustin Thunder's curator insight, August 13, 2013 5:53 AM

Dream weddings Hawaii provides wedding services in Hawaii. They offer different type packages like: Hawaii wedding packages and Hawaii wedding services at affordable price for their customers. They are the best premier online wedding planner. Book your Hawaiian wedding locations, flowers and photos now as well.

Jason Moccia's curator insight, March 12, 2014 11:52 AM

Good points one how to market to investors.

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Decision Making In Business

The majority of problems in business are not because someone made the wrong decision, but because no one made any decision.
Andrew Earnshaw's insight:

Like the content and presentation of this one. I need to Anglosise it.

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Rescooped by Andrew Earnshaw from Tourism Social Media
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Visit California's Official California State Visitor's Guide Wins Silver Award

Visit California's Official California State Visitor's Guide Wins Silver Award | Marketing - Strategic | Scoop.it

As part of its acknowledgement of the best brands and marketing agencies from around the world, the 2013 Content Marketing Awards (CMA) announced that the Official California State Visitor's Guide has been honored with the CMA Silver award for Best Tourism Publication. The Content Marketing Awards aim to honor publications based on exemplary strategic impact.

 


Via Wendy Forbes
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How Companies Are Using Social Media To Become More Customer-Centric - Business Insider

How Companies Are Using Social Media To Become More Customer-Centric - Business Insider | Marketing - Strategic | Scoop.it
How Companies Are Using Social Media To Become More Customer-Centric Business Insider The report looks at data and mini-case studies to reveal the best practices for opening up customer relationship management, and involving different facets of...
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Zuckerberg unbound: planning to put the whole world online - Buffalo News

Zuckerberg unbound: planning to put the whole world online - Buffalo News | Marketing - Strategic | Scoop.it
Zuckerberg unbound: planning to put the whole world online
Buffalo News
Business and philanthropy, in this case, can go hand in hand, Levinson said.
Andrew Earnshaw's insight:

This is sooooooo interesting. Who's sceptical? Me too. Time will tell.

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Mastering the reports that matter: How reports can be used to grow your business - StartupSmart

Mastering the reports that matter: How reports can be used to grow your business - StartupSmart | Marketing - Strategic | Scoop.it
Mastering the reports that matter: How reports can be used to grow your business
StartupSmart
... strategy officer at accounting software provider MYOB, about which reports start-ups should focus their limited time on getting right.
Andrew Earnshaw's insight:

Got to smile at the profile picture .. The shirt looks like graph paper ... Live the brand !

Interesting article though.

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Media goals and objectives must reflect business ones.

Media goals and objectives must reflect business ones. | Marketing - Strategic | Scoop.it
Media goals help you to lower your cost per sale by guiding your efforts,  between ignorance of your brand and repeat business. Media goals help you to assign each medium a specific role, based on ...
Andrew Earnshaw's insight:

Quite interesting and shows that companies need to undestand normal cost of customer acquistion and other measureable indicators in order to measure the true effectiveness of media (PR) campaigns.

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Customer Care: Taking Advantage of Big Data - Multichannel News

Customer Care: Taking Advantage of Big Data - Multichannel News | Marketing - Strategic | Scoop.it
Customer Care: Taking Advantage of Big Data
Multichannel News
But many MSOs are still struggling to take that information to the next step with strategic plans and actions.
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12 Most Nifty Networking Tips

12 Most Nifty Networking Tips | Marketing - Strategic | Scoop.it

Via Daniel Watson
Andrew Earnshaw's insight:

Always good to brush-up before networking.

more...
360Logica's curator insight, September 6, 2013 12:59 PM

handy tips!

Bryce Wettstein's curator insight, September 9, 2013 12:24 AM

This is a great article regarding leadership in a networking setting. It gives a great insight in how to emerge as a leader, and highlights different strategies to increase your effectiveness when networking with different individuals.

 

It is a good example of transformational leadership, in which you focus not only on your own well-being and improvement, but the well-being of the people you are networking with as well.

Lynne M. Williams BS, MA, ABD★'s curator insight, September 29, 2013 11:11 AM

Great article! Didn't know about #9 - wear your name tag on the right hand side!

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Bank of America Merrill Lynch Publishes Report on Latin America Market - PYMNTS.com

Bank of America Merrill Lynch Publishes Report on Latin America Market - PYMNTS.com | Marketing - Strategic | Scoop.it
Bank of America Merrill Lynch Publishes Report on Latin America Market PYMNTS.com The Global Transaction Services business at Bank of America Merrill Lynch has published the report, Strategic Treasury for Latin America 2013, which currently appears...
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Data is the most underutilized asset in marketing - Chief Marketing Technologist | #TheMarketingAutomationAlert

Data is the most underutilized asset in marketing - Chief Marketing Technologist | #TheMarketingAutomationAlert | Marketing - Strategic | Scoop.it
According to a new study on data-driven marketing by Teradata Applications (the artists formerly known as Aprimo), 45% of marketers believe that data is the most underutilized asset in the marketing organization.

 

Condensed...

 

The research, conducted with more than 2,200 marketers at companies with $100 million or more in revenue, revealed a number of other stats on the data challenges that marketing departments are facing:

Less than 10% use the data they currently have in a systematic, strategic wayOnly 33% believe they work in a true data-driven marketing cultureOnly 32% own/control most customer data — the rest rely on accessing data from IT or external vendorsThat’s a bottleneck because 74% still don’t think marketing and IT are strategic partnersYet 42% of marketers actually identify lack of process as a primary obstacle to using data in decision-making

 

But for all the data challenges that marketing now faces, a new champion is galloping to the field: the marketing data scientist.

 

Just as marketing technologists raise the tech-savvy of marketing as a whole, data scientists deliver a similar lift. Teradata asked participants to grade how good their department is at doing data-driven marketing. “Departments with data scientists get higher marks from their employees,” states the report. “While the average department grade from individuals is in the C or lower range, departments with data scientists are awarded A’s.”


Via marketingIO
Andrew Earnshaw's insight:

I've worked with a research company, so understand the value of GOOD QUALITY DATA. I also realise how damaging poor quality data can be to a brand.

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marketingIO's curator insight, August 28, 2013 11:07 AM

If I were a CMO for a mid-size company, I would love to have a Marketing Data Scientist. But how do you justify that position?


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Greg Bonsib's curator insight, August 28, 2013 1:19 PM

Having data is one thing.  Finding insights and activating against them is another.

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Online marketing can 'pull' customers in - The Province

The Province
Online marketing can 'pull' customers in
The Province
Q: I have a service-based business and I am adding a couple of new marketing strategies to the mix this fall. For years now, I have been ...
Andrew Earnshaw's insight:

Nice little article on a site that has lots more content. Good ideas, nothing revolutionary, but sound advice.

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The Great Management Revolution [Infographic]

The Great Management Revolution [Infographic] | Marketing - Strategic | Scoop.it
Management can be defined as the organization and coordination of the activities of a business in order to achieve defined objectives. The new management style is quite different from the traditional system.

Via Brian Yanish - MarketingHits.com
Andrew Earnshaw's insight:

I've known businesses that didn't have a management style !! Is new always better? I find in marketing that its good to have new techniques and technology embedded on a layer of strategic, proven methodology.

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Ten Tips for Business Plan Success in the Year Ahead | Monster.com

Ten Tips for Business Plan Success in the Year Ahead | Monster.com | Marketing - Strategic | Scoop.it
These tips for business success will provide you with ideas to make the coming year your most successful yet.
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