Marketing Stats and Insights
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Marketing Stats and Insights
Articles and posts providing insights and statistics on all facets of marketing.
Curated by Shad Connelly
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Answers To Your Questions About Snapchat Spectacles

Answers To Your Questions About Snapchat Spectacles | Marketing Stats and Insights | Scoop.it
While the buzz has already begun building around Snap Spectacles, they remain largely an enigma. That’s why we’re here today, to answer all your questions.
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5 Biggest Product Disasters of All Time

5 Biggest Product Disasters of All Time | Marketing Stats and Insights | Scoop.it
From a poorly-named energy drink to a leakage-inducing snack to an ill-timed innovation, here are our picks for biggest brand product fails ever.
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13 Terrific Writing Tips from Twitter

13 Terrific Writing Tips from Twitter | Marketing Stats and Insights | Scoop.it
Twitter is a great place to find thoughts and tips on almost any topic. Here are some copywriting nuggets of wisdom from Twitter users.
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Top 6 Product Innovations of the 2000s

Top 6 Product Innovations of the 2000s | Marketing Stats and Insights | Scoop.it
These are the innovative products/technology that have emerged since the new millennium began and really transported us into the future.
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Episode 66: Summer Movie Marketing III

Episode 66: Summer Movie Marketing III | Marketing Stats and Insights | Scoop.it
In this action-packed episode of the podcast, we reel from a disappointing cinematic summer by picking our top five movie posters of summer 2016.
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What Does a Copywriter Do?

What Does a Copywriter Do? | Marketing Stats and Insights | Scoop.it
If this question has crossed your mind, you're not alone. "Copywriter" is a confusing job title. Here's some clarity on what a copywriter is and does.
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6 Reasons Why Digital Marketing Really Matters to Your Organization

6 Reasons Why Digital Marketing Really Matters to Your Organization | Marketing Stats and Insights | Scoop.it
By redefining perceptions of the role of digital marketing, your organization can better tap into the benefits and rewards of a strong online presence.
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5 Ways to Create Content to Keep Your Donors Active and Engaged

5 Ways to Create Content to Keep Your Donors Active and Engaged | Marketing Stats and Insights | Scoop.it
72% of donors say poor content—whether too vague, irrelevant, dull, or inconvenient—affects whether or not they donate to a nonprofit.
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11 Examples of Pokémon GO Marketing Efforts for Inspiration

11 Examples of Pokémon GO Marketing Efforts for Inspiration | Marketing Stats and Insights | Scoop.it
With its surging popularity and broad user base, Pokémon GO offers all types of organizations the opportunity to do some creative marketing.
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5 Tips for Creating Effective Facebook Mobile Video Ads

5 Tips for Creating Effective Facebook Mobile Video Ads | Marketing Stats and Insights | Scoop.it
Creating video ads that appear in the News Feed of Facebook mobile users offers a great engagement opportunity. Here's how to make the most of it.
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24 Words and Phrases It's Time for Nonprofits to Stop Using

24 Words and Phrases It's Time for Nonprofits to Stop Using | Marketing Stats and Insights | Scoop.it
From "systematic" and "dynamic" to "leverage" and "low hanging fruit", your nonprofit can safely eliminate this jargon from your vocabulary.
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14 Visual Social Marketing Stats and Insights

14 Visual Social Marketing Stats and Insights | Marketing Stats and Insights | Scoop.it
From Facebook to Twitter to YouTube, here are some useful insights that can help inform your social marketing strategy moving forward.
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How and Why You Should Be Using Facebook Ads

How and Why You Should Be Using Facebook Ads | Marketing Stats and Insights | Scoop.it
Here's four good reasons you should be at least testing out Facebook ads—and seven ways you can target your ads to see the best results.
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Embracing the Noid: Why Brand Villains Are More Effective Than Brand Heroes

Embracing the Noid: Why Brand Villains Are More Effective Than Brand Heroes | Marketing Stats and Insights | Scoop.it
The key thing that brand villains do that may actually be more effective in a marketing capacity than their heroic counterparts: They underline the problem.
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Brand on Fire: Is Samsung Still Burning from the Galaxy Note 7?

Brand on Fire: Is Samsung Still Burning from the Galaxy Note 7? | Marketing Stats and Insights | Scoop.it
One month removed from Samsung’s big decision to kill a major product, where does the brand stand with consumers? We turned to Twitter for the answer.
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7 Best Nike Commercials of All Time

7 Best Nike Commercials of All Time | Marketing Stats and Insights | Scoop.it
Over 30+ years, Nike has produced dozens of amazing commercials. See which ones are the best of the best with our list of the greatest Nike spots ever made.
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10 Best Movie Posters of Summer 2016

10 Best Movie Posters of Summer 2016 | Marketing Stats and Insights | Scoop.it
While this year’s crop of summer movies may not have delivered everything audiences were hoping for, they did deliver some awesome movie posters.
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Revisiting One of the Best Viral Marketing Campaigns of All Time

Revisiting One of the Best Viral Marketing Campaigns of All Time | Marketing Stats and Insights | Scoop.it
The Blair Witch Project, an indie horror flick, changed the game for both movie marketing and online marketing back in 1999.
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How Uber Is ‘Speaking Human’ In This Recent Email to Customers

How Uber Is ‘Speaking Human’ In This Recent Email to Customers | Marketing Stats and Insights | Scoop.it
This email marketing effort from Uber provides a fantastic example of how to focus on the human angle first and sell your services second.
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What Are the Top Goals & Challenges of Data-Driven Marketing?

What Are the Top Goals & Challenges of Data-Driven Marketing? | Marketing Stats and Insights | Scoop.it
Survey findings provide a glimpse at the goals, barriers, and progress of today’s organizations when it comes to data-driven marketing.
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6 Go-To Resources When You Need to Generate New Ideas

6 Go-To Resources When You Need to Generate New Ideas | Marketing Stats and Insights | Scoop.it
Struggling to brainstorm blog or speech topics? Here are six places to turn when you need creative ideas and the well of inspiration has run dry.
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9 Findings on Millennial Cause Engagement in an Election Year

9 Findings on Millennial Cause Engagement in an Election Year | Marketing Stats and Insights | Scoop.it
New survey results reveal surprising insights into the attitudes and engagement of millennials with the presidential election looming.
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How to Better Connect with Customers Searching Google on Mobile Devices

How to Better Connect with Customers Searching Google on Mobile Devices | Marketing Stats and Insights | Scoop.it
How can your organization show up in Google mobile search results at key moments to give potential customers what they need? Here are some tips.
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4 New Changes Coming to Twitter (and Why They're Good)

4 New Changes Coming to Twitter (and Why They're Good) | Marketing Stats and Insights | Scoop.it
Upcoming tweaks to Twitter will enable users to include more content and images, and engage in more conversations. That's good news for social marketers.
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13 New Benchmarks for Nonprofit Digital Marketing in 2016

How do these benchmarks compare with your nonprofit’s digital marketing efforts and the results you’re seeing from them?
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