Marketing Solutions
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Marketing Solutions
Marketing tips and advice to build efficient strategies
Curated by Julien Rio
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B2B Strategy in a buyer-empowered era - speaking @ ClickZ Live Hong Kong - JulienRio.com

B2B Strategy in a buyer-empowered era - speaking @ ClickZ Live Hong Kong - JulienRio.com | Marketing Solutions | Scoop.it
With more and more Social Media and review sharing websites, it becomes a real challenge for B2B marketers to stand out from the crowd. Overview of my presentation at ClickZ Live Hong Kong 2016.
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Content Generation - The Only Path to Long Term Success - JulienRio.com

Content Generation - The Only Path to Long Term Success - JulienRio.com | Marketing Solutions | Scoop.it
Content strategy is often regarded as a time-consuming and low-result solution. Yet, while other digital strategies such as Social Media or SEM show immediate results, they also lose their power as soon as the budget is cut. Speaking for lalamove at the Digital Marketing & Strategy Innovation Summit in Hong Kong.
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A/B testing is dead, long live A/B testing! - JulienRio.com

A/B testing is dead, long live A/B testing! - JulienRio.com | Marketing Solutions | Scoop.it
If you are not using A/B testing yet, it is really time to catch-up! If you are using A/B testing, let's review how you could do it BETTER.
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5 paths to success with your EDMs - JulienRio.com

5 paths to success with your EDMs - JulienRio.com | Marketing Solutions | Scoop.it
Electronic Direct Marketing isn't science but it isn't random either. The five rules described in the following article should give you sufficient understanding to increase exponentially your EDM results.
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Converting prospect into customers - the story starts with a quote - JulienRio.com

Converting prospect into customers - the story starts with a quote - JulienRio.com | Marketing Solutions | Scoop.it
If you worked hard to get leads and prospects, it is a shame to lose them because of an unprofessional-looking quotation. Review of good practices.
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The 3 steps of successful fairs - start making profits - JulienRio.com

The 3 steps of successful fairs - start making profits - JulienRio.com | Marketing Solutions | Scoop.it
Organizing a fair is both time and money consuming. If you don't get much return from it, you might be wasting precious resources. With the following 3 tips, you will not waste money on fairs ever again.
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What's your worth? 2 tools to estimate your REAL salary - JulienRio.com

What's your worth? 2 tools to estimate your REAL salary - JulienRio.com | Marketing Solutions | Scoop.it
Are you being underpaid? Do you see yourself in a different position? Talking about salary with your colleagues isn't possible and your boss might not want this conversation. Luckily, some tools exist to help you!
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Are Hong Kong's real estate and luxury industries about to collapse?

Are Hong Kong's real estate and luxury industries about to collapse? | Marketing Solutions | Scoop.it
Are Hong Kong's real estate and luxury industries about to collapse?
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Devrais-je obtenir un nouveau diplôme ? Plus d'études peuvent-elles booster ma carrière ? - JulienRio.com

Devrais-je obtenir un nouveau diplôme ? Plus d'études peuvent-elles booster ma carrière ? - JulienRio.com | Marketing Solutions | Scoop.it
Récemment, plusieurs personnes dans mon entourage mon informé réfléchir à la possibilité de reprendre leurs études en espérant donner un coup de pouce à leur carrière. Qu'est ce qu'un nouveau diplôme peut vous apporter ?
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The Top 5 digital strategies a good marketer must know in China - JulienRio.com

The Top 5 digital strategies a good marketer must know in China - JulienRio.com | Marketing Solutions | Scoop.it
Your objective is the growth and the development of your sales in China? Digital marketing can help you to achieve this goal. Here are 5 of digital marketing strategies you must know as a marketer in China
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5 rules for those new to PR: how to pitch media and sell stories? - JulienRio.com

5 rules for those new to PR: how to pitch media and sell stories? - JulienRio.com | Marketing Solutions | Scoop.it
You don't become PR specialist overnight. It takes times and experience to learn how to pitch media with nice stories. Here a few guidelines that will make it easier on you.
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Personal branding: how to promote myself online? - JulienRio.com

Personal branding: how to promote myself online? - JulienRio.com | Marketing Solutions | Scoop.it
Looking for a job, for customers, for partners or investors is much easier when your online image is good. Here is a list of the most important elements to keep a good online image.
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You are missing real opportunities - linking Social Media to the real world - JulienRio.com

You are missing real opportunities - linking Social Media to the real world - JulienRio.com | Marketing Solutions | Scoop.it
Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.
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5 reasons why you are wasting your resources at trade shows

5 reasons why you are wasting your resources at trade shows | Marketing Solutions | Scoop.it
Trade shows are the only place where you have the opportunity to meet face-to-face with prospects who have both the time and the interest to listen to you. No other marketing or sales activity allows you to do so.
 Yet, exhibitions are the most time and money consuming of all promotional activities and for most companies, trade shows are a complete waste of resources.
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How to get return on investment after participating in an exhibition or trade show? - JulienRio.com

How to get return on investment after participating in an exhibition or trade show? - JulienRio.com | Marketing Solutions | Scoop.it
Business shows and expo are among the most expensive and time consuming marketing events. How do you insure return on investment?
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Stop wasting your time monitoring useless Social Media metrics - JulienRio.com

Stop wasting your time monitoring useless Social Media metrics - JulienRio.com | Marketing Solutions | Scoop.it
Companies need KPIs and figures to estimate their teams' performance. Consequently, numerous marketing departments end up monitoring metrics that have no reason to be monitored or even boosted. Let's review what really matters for your business.
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Online to Offline Fusion - case study with lalamove at the ClickZ conference - JulienRio.com

Online to Offline Fusion - case study with lalamove at the ClickZ conference - JulienRio.com | Marketing Solutions | Scoop.it
Creating a seamless customer experience by merging online and offline strategies isn't an easy task but will bring your brand to a completely different level.
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How will sharing economy change the world? Examples of Uber & Airbnb - JulienRio.com

How will sharing economy change the world? Examples of Uber & Airbnb - JulienRio.com | Marketing Solutions | Scoop.it
A popular trend in the current economy, called a sharing economy or, in other words, a collaborative consumption or, also, a peer economy, has already altered the labor market around the world, for example, the Uber's activity, which is so much talked around these times, influenced that taxi drivers striked in New York, Chicago, San-Francisco, Paris, London. The basic idea of the collaborative consumption is to earn on sharing own possession with strangers. It could, if further develops, greatly change not only the world's economy but people's self esteem.
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Get ready for your next PR interview - JulienRio.com

Get ready for your next PR interview - JulienRio.com | Marketing Solutions | Scoop.it
If you are not specialized in PR, handling press interviews can be overwhelming. It gets even worse if various people in your company could be interviewed. This article offers tips on how to handle such situation and keep a consistent communication.
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Product Development done smart - case study with Microsoft How-Old - JulienRio.com

Product Development done smart - case study with Microsoft How-Old - JulienRio.com | Marketing Solutions | Scoop.it
Have you tried How-Old.net yet? If not, most of your contacts certainly have! But what is hidden behind this viral concept? Product development and data collection done smart with Microsoft.
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Should I get a new degree? Can studies boost my career? - JulienRio.com

Should I get a new degree? Can studies boost my career? - JulienRio.com | Marketing Solutions | Scoop.it
I have recently heard from several people "I am thinking about getting a new degree", hoping it would boost their career. What does a new degree really bring you?
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Where are you in your career? 5 tips to ensure a bright future - JulienRio.com

Where are you in your career? 5 tips to ensure a bright future - JulienRio.com | Marketing Solutions | Scoop.it
Do you feel a certain comfort in your job? Do you master all tasks you are given? Do you know all there is to know about your position? For the sake of your career, MOVE ON!
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Omni-Channel Strategy: The Future of Ecommerce - JulienRio.com

Omni-Channel Strategy: The Future of Ecommerce - JulienRio.com | Marketing Solutions | Scoop.it
France ended 2014 with nearly 160,000 active commercial sites. This surge of 20% compare to 2013 shows that brands have every reason to stay on top of digital competition. The Federation of Ecommerce and Distance Selling (FEVAD) attests that 2015 will be full of new trends.
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Should I invest in SEO or SEM? Online strategy comparison

Should I invest in SEO or SEM? Online strategy comparison | Marketing Solutions | Scoop.it
Everyone talks about SEM and SEO as the miracle solution to online success. But what is it really about and where should I invest my money and efforts?
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The evolution of e-commerce with the use of mobiles devices - JulienRio.com

The evolution of e-commerce with the use of mobiles devices - JulienRio.com | Marketing Solutions | Scoop.it
The days of brick and mortar shops can not be counted, but e-commerce is changing with the evolution of behaviours. Mobile traffic will certainly represent the future.
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