Marketing sociale...
Follow
Find
872 views | +0 today
Marketing sociale - Università Bologna - Social marketing
Laurea magistrale in "Scienze della comunicazione pubblica e sociale"
Your new post is loading...
Your new post is loading...
Scooped by Giuseppe Fattori
Scoop.it!

Social Media e Promozione della Salute - Giuseppe Fattori - Università Urbino - RISORSE

TWITTER

https://twitter.com/mktsociale

 

 

SLIDESHARE

http://www.slideshare.net/Fattori/

 

 

SCOOP.IT

@Giuseppe Fattori

 

 

AMAZON

http://www.amazon.it/  Giuseppe Fattori

 

 

LINKEDIN

https://www.linkedin.com/

 

 

MARKETING SOCIALE

http://www.marketingsociale.net/

 

 

WEB2SALUTE

http://web2salute.com/

 

 

PROGRAMMA PER LA SALUTE

http://www.ppsmodena.it/

 

 

SCOMMETTI CHE SMETTI

http://www.scommettichesmetti.it/

 

 

SAPERE SALUTE

 http://saperesalute.ppsmodena.it/

 

 

POSITIVO ALLA SALUTE

http://www.positivoallasalute.it/attivita_motoria

 

 

HELPAIDS

http://www.helpaids.it/flex/cm/pages/ServeBLOB.php/L/IT/IDPagina/19

more...
No comment yet.
Rescooped by Giuseppe Fattori from Health promotion. Social marketing
Scoop.it!

A Meta-Analysis of Web-Delivered Tailored Health Behavior Change Interventions

A Meta-Analysis of Web-Delivered Tailored Health Behavior Change Interventions | Marketing sociale - Università Bologna - Social marketing | Scoop.it
Abstract Web-based tailored intervention programs show considerable promise in effecting health-promoting behaviors and improving health outcomes across a variety of medical conditions and patient populations. This meta-analysis compares the effects of tailored versus nontailored web-based interventions on health behaviors and explores the influence of key moderators on treatment outcomes. Forty experimental and quasi-experimental studies (N =20,180) met criteria for inclusion and were analyzed using meta-analytic procedures. The findings indicated that web-based tailored interventions effected significantly greater improvement in health outcomes as compared with control conditions both at posttesting, d =.139 (95% CI = .111, .166, p <.001, k =40) and at follow-up, d =.158 (95% CI = .124, .192, p <.001, k =21). The authors found no evidence of publication bias. These results provided further support for the differential benefits of tailored web-based interventions over nontailored approaches. Analysis of participant/descriptive, intervention, and methodological moderators shed some light on factors that may be important to the success of tailored interventions. Implications of these findings and directions for future research are discussed.
more...
No comment yet.
Rescooped by Giuseppe Fattori from Co-creation in health
Scoop.it!

Il caso Ebola. I media e la percezione dei rischi - AIRESPSA - School - 2014

Dalla percezione alla gestione dei rischi

Via Giuseppe Fattori
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Great Behaviour Change Mind Map - Marketing for Change

Great Behaviour Change Mind Map - Marketing for Change | Marketing sociale - Università Bologna - Social marketing | Scoop.it
Great behaviour change mind map. One of the best we've seen!
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

SOCIAL MARKETING CAN MAKE PEOPLE HEALTHIER: The Evidence That Social Marketing Works

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

CDC - State and Community Resources - Best Practices - Smoking & Tobacco Use

CDC - State and Community Resources - Best Practices - Smoking & Tobacco Use | Marketing sociale - Università Bologna - Social marketing | Scoop.it
This evidence-based guide was developed to help states plan and establish effective tobacco control programs to prevent and reduce tobacco use.
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Weighing up the Ingredients of Behaviour Change [INFOGRAPHIC]

Weighing up the Ingredients of Behaviour Change [INFOGRAPHIC] | Marketing sociale - Università Bologna - Social marketing | Scoop.it
We’ve all been in the situation – we know that one or more of our behaviours are having a negative effect on our lives, but there just isn’t enough of a counter argument to warrant a change.  “Why not eat another bacon sandwich, I’m joining a gym next week”… or “just another cigarette, I’ve had a stressful day today”
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Marketing for Social Change - An overview of 10 distinguishing ideas of social marketing for social change. These ideas are drawn from the book, "Social marketing and social change: Strategies and ...

more...
No comment yet.
Rescooped by Giuseppe Fattori from Co-creation in health
Scoop.it!

How not to run a women in science campaign

How not to run a women in science campaign | Marketing sociale - Università Bologna - Social marketing | Scoop.it
Alice Bell: If science wants to deal with its diversity issues, it needs to think beyond gender and be willing to change
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

On Social Marketing and Social Change: 5 Suggestions to Improve Your Social Marketing Program

On Social Marketing and Social Change: 5 Suggestions to Improve Your Social Marketing Program | Marketing sociale - Università Bologna - Social marketing | Scoop.it
Over the past month I have had the pleasure of working with small groups that compose a national ‘whole’ for social marketing and health promotion. In three different workshops I was struck by how certain themes emerged with each group...
more...
No comment yet.
Rescooped by Giuseppe Fattori from Co-creation in health
Scoop.it!

Social marketing - Wikipedia

Social marketing

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Emerald | Some reasonable but uncomfortable questions about social marketing

The purpose of this paper is to explore the scope of social marketing by re-examining some of its core concepts: the balance between the “wants” of individuals with the “needs” of society; the nature of exchange; the inclusion of techniques not explicitly considered part of the panoply of marketing; techniques available to social marketing, such as “nudge” style techniques, regulation or behavioural conditioning; the view that behaviour change must be its definitive goal; the ethical and political dimensions of social marketing; and the definition of social marketing.
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Evaluating Health Promotion—Progress, Problems and solutions

Several issues of current debate in health promotion evaluation are examined. These include the definition and measurement of relevant outcomes to health promotion, and the use of evaluation methodologies which assess both the outcome achieved and the process by which it is achieved. Considerable progress is being made in understanding the complexity of health promotion activity, and in the corresponding need for sophisticated measures and evaluation research designs which reflect this complexity. The more powerful forms of health promotion action are those which are long term, and least easily predicted, controlled and measured by conventional means. Against this, important and valued advances in knowledge and credibility have come from more tightly defined and controlled interventions, which have been evaluated through the application of more traditional experimental designs. This tension between ‘scientific rigour’ and the perceived advantages (in longterm effectiveness and maintenance) coming from the less-well-defined content and methods of community controlled programmes continues to pose technical problems in evaluation. It is important to foster and develop evaluation designs which combine the advantages of different research methodologies, quantitative with qualitative, in ways which are relevant to the stage of development of a programme. The use of a diverse range of data and information sources will generally provide more illuminating, relevant and sensitive evidence of effects than a single ‘definitive’ study. Evaluations have to be tailored to suit the activity and circumstances of individual programmes—no single methodology is right for all programmes.

more...
No comment yet.
Rescooped by Giuseppe Fattori from Health promotion. Social marketing
Scoop.it!

Severity, Efficacy, and Evidence Type as Determinants of Health Message Exposure

Severity, Efficacy, and Evidence Type as Determinants of Health Message Exposure | Marketing sociale - Università Bologna - Social marketing | Scoop.it
Abstract This cross-cultural experiment examined the effectiveness of three health message characteristics to foster or inhibit selective exposure to health information. An online magazine was created with eight articles about various health risks. Four articles were manipulated regarding (1) severity of the described health threat (low versus high), (2) suggested efficacy to avoid or minimize negative consequences (low versus high) and (3) type of evidence presented (statistical information versus exemplar information). Respondents from the U.S. and from Germany (n = 301/298) browsed through the magazine while selective exposure was unobtrusively logged. Findings reveal country-specific exposure patterns. A positive main effect of severity was only found for U.S. respondents. Independent of respondents' country, significantly more time was spent with low-severity/high-efficacy messages and high-severity/low-efficacy messages than with articles featuring the often-recommended high-severity/high-efficacy message combination. Respondents generally read more exemplar messages than those with statistical evidence, especially when high efficacy was suggested. Implications of these exposure patterns for the real-life effectiveness of health messages are discussed and an improved theoretical conceptualization of message effectiveness is proposed.
Attracting the target audience's attention to messages about health risks remains one of the most challenging objectives in health communication (Pease, Brannon, & Pilling, 2006Rimal & Adkins, 2003). Even though many factors have been established as affecting selective exposure in the contexts of political communication, general news, and entertainment (see overviews byDonsbach, 2009, and Knobloch-Westerwick, 2006, 2008), much less evidence is at hand for the realm of health information. Many health campaigns are hindered by insufficient exposure (Hornik, 2002Noar, 2008), and very little is known about the potential of health message features to foster or inhibit selective exposure. Building on persuasion theories and research, the current investigation addresses this research gap and focuses on three health message characteristics that have been repeatedly postulated to influence health behavior and are thus frequently used in health message design. As related effects research was often conducted in forced-exposure settings, it is not clear yet to what extent the observed effectiveness patterns also apply to everyday media use: “Although laboratory studies can tell us a great deal about how to develop persuasive appeals that have maximum impact on individuals who are exposed to them, they provide only limited information about the effectiveness of persuasion in a mass media context. In real life, audiences can actively or passively avoid exposure to health messages” (Stroebe, 2000, 64).
Based on a thorough literature review, three frequently incorporated health message characteristics were chosen to be included in this analysis: the severity of a health risk, the efficacy to avoid a threat or to minimize its negative outcome, and finally the type of presented evidence (statistical information versus exemplar information). Drawing on persuasion research, these characteristics and their presumed relationship to health message exposure and avoidance are discussed next. The derived hypotheses are then tested in a cross-cultural experiment.
more...
No comment yet.
Rescooped by Giuseppe Fattori from Health innovations, mhealth, digital ...
Scoop.it!

Santé le grand vertige numérique

Santé  le grand vertige numérique | Marketing sociale - Università Bologna - Social marketing | Scoop.it

Boom du business de l’auto-évaluation médicale pour les particuliers, facilitation des diagnostics et soins à distance pour les professionnels… La médecine fait sa révolution numérique.


Via Clara Hamelin
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Scenari evolutivi dei comportamenti e stili di vita dei consumatori. Giovanni Fantasia - NIELSEN

Risparmiatore, pianificatore, tecnologico e devoto alla famiglia: sono queste le caratteristiche del “Family Consumer” rimodellato da Nielsen, azienda leader...
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Twitter Empowers Patients to Seek and to Speak Out | e-Patients.net

Twitter Empowers Patients to Seek and to Speak Out | e-Patients.net | Marketing sociale - Università Bologna - Social marketing | Scoop.it
The ability to write something meaningful in140 characters, including a shortened URL, is the basis of Twitter. Over 500 million tweets go out every day to
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

e-Patient Manifesto: “Patients Included” | e-Patients.net

e-Patient Manifesto: “Patients Included” | e-Patients.net | Marketing sociale - Università Bologna - Social marketing | Scoop.it
In 1517, Martin Luther nailed his “Ninety-Five Theses” to the wooden doors of Wittenberg Cathedral, sparking a global reformation of the Christian faith
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

European Union’s tobacco products directive | BMJ

European Union’s tobacco products directive | BMJ | Marketing sociale - Università Bologna - Social marketing | Scoop.it
On 8 October 2013, the European Union moved a step closer to strengthening tobacco control when members of the European Parliament (MEPs) voted for a European Commission proposal for a revised directive on tobacco products, albeit with extensive amendments. 
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

On Social Marketing and Social Change: Planning a Social Marketing Program

On Social Marketing and Social Change: Planning a Social Marketing Program | Marketing sociale - Università Bologna - Social marketing | Scoop.it
Developing a marketing plan explicitly, and implicitly, captures many of the core assumptions and understandings of social marketing. In its essence, a social marketing plan is a translation document that distills...
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

On Social Marketing and Social Change: Health Communication Campaigns: The 5% Solution

On Social Marketing and Social Change: Health Communication Campaigns: The 5% Solution | Marketing sociale - Università Bologna - Social marketing | Scoop.it
I was recently asked to present on what are the essential ingredients for a health communication campaign and what type of impact should be expected from them. For the answer, I turned to Leslie Snyder who has studied the effectiveness...
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Italian Social Marketing: our history

From 2002 to the present are more than 10 years of activity MKTS. The Association of Social Promotion "Social marketing and health communication" emphasizes the use of such disciplines as constituent elements of the political and strategic levers of health promotion.

more...
No comment yet.