Growth Hacking Hacks Its Way into Intrapreneurial Businesses
We need to do more with less. Sound familiar? This is a statement I hear in almost every strategy and planning meeting I attend on behalf of enterprise and startup clients alike. The idea of course is to accomplish great feats, beyond the output or achievements of years gone by, without the previous resources exploited over time.
Several years ago, I adopted a way of thinking to help me realize that how things are done today isn’t indicative of how they could be done. As such, I’ve adopted a mantra of “constraint forces creativity.” Constraint isn’t defined by cash flow or edicts, but instead the restriction of the boundaries that confine us to customary processes and views.
Innovation and risk taking often carry too much of a cost to bear for some companies. It’s more than finances however. Exploring new solutions also presents a significant opportunity cost that may in fact signify doing more with more rather than doing more with less. This presents a catch 22 of sorts. If you effectively “do more with less,” you may actually deliver less with less. If you discover ways to creatively excel, the pervasive culture of optimizing and operationalizing business practices may not truly appreciate the extent of your (and your team’s) sacrifices. New ideas often die on the vine.
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