...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?
The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.
So, the real question that comes to mind is: how should you use color within your marketing?...
Content marketing is currently battling ‘big data’ and ‘responsive design’ for the hottest digital marketing phrase of the year. Yet the truth is that while the label has grown in popularity, the notion that content marketing is new is something of a curve ball.
Many brands have been producing regular content for many years, and already appreciate the value of blogs, surveys, whitepapers and videos. They understand the power of content and understand how it can attract the right kind of attention.
But what is new is that content marketing roles are being created, and teams are being restructured. Content is becoming more tactical as a result.
I see content marketing is a kind of umbrella term for five disciplines: editorial, marketing, PR, SEO and social. It is the glue that bonds these things together, and a predefined content marketing strategy can help these teams to focus on long-term goals.
In this article I’m aiming to outline the various factors behind a successful content marketing strategy, partly for our own benefit (we hired our first content marketer last summer), and partly as a thinking out loud exercise so that you can tell me what I’ve missed. Please leave any pointers and ideas in the comments section below.
We've all had those moments. You know, the ones when you do something completely careless or idiotic, and then quickly follow up with a Ron Burgundy-esque thought like, "I immediately regret this decision" ... or a more classic example, the Homer Simpson "D'OH!"
But how much worse is it when that "D'OH!" moment comes right after you hit "send" on that really, really important marketing email, only to realize there's a big, glaring typo in the subject line? And there's nothing you can do about it. That email is already getting delivered, whether you like it or not. To all 5,000 people.
Read through 30 careless, but totally preventable mistakes, that often make marketers look like schmucks.
From gamification to local to analytics, a look at what's going to move the needle in marketing this year. (RT @mohnacky: #marketing 10 Online Marketing Trends for 2013 - From gamification to local to analytics, a look at what's going to ...
"If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose.
Use the following 12 valuable tips to get your video to reach the first page of Google and YouTube, but most importantly build visibility to a large niche audience that is interested in what you have to offer.
1. Content Quality Check: Ensure your videos are relevant, informative, and rich with content. Don't waste time producing videos that have nothing to do with your brand or service.
2. Title: Capture the potential viewer's attention with a catchy title that contains related key phrases that are relevant to your brand or service.
3. Tags: Optimize your video with important key phrases or keywords. Don't use complicated words or terminology that may not be common to the average person.
4. Description: Optimize your video's description with relevant keywords and include a keyword-rich description of your video to allow search engines to index it and rank it higher, and for users to better understand your video before viewing.
5. Links: Use video as a portal to other content on your site. Upload a couple of videos to portals like YouTube and Vimeo, and consider providing links back to related content and other relevant videos on your site.
6. Transcripts: Provide transcripts of your videos. Good old HTML content is still a favorite with search engines.
7. Length: Keep your video at five minutes or less. The average amount of time a user spends on a YouTube video is around 1 minute 30 seconds. If you have video content that is of long duration, consider breaking it up into smaller pieces and tagging each accordingly, to be more appealing to the viewer.
8. Video Sitemaps: Submit a video sitemap to Google to make sure that the search engine spiders can find your video content and index it accordingly. This is the easiest way for search engines to find your video content.
9. Branding: As video is a great way to generate brand awareness with prospects, take advantage of this opportunity to incorporate your brand and logos into your videos.
10. Embedding Options: Help your video go viral. Allow other users access to the coding that will allow them to embed your video on their website or blog. This can help gain valuable back links and shares that will boost your rankings in search engines.
11. Syndication: Submit your video to RSS feeds and syndicate your videos to drive exposure across various online platforms and to optimize your videos even more.
12. Share, Share, Share! Get on your social networks, look through your email contacts, write on your blogs, and get the hype going..."
Our November New Media Dayton 2nd Friday event will feature a panel of business owners and experts discussing how they use Social Media in the business. We will consider brick & mortar, professional services ..
Excerpted from article on Content Marketing Institute: " If the success of your content marketing strategy is in any way dependent on your search engine optimization (SEO) and search engine rankings, there are plenty of tools and tactics available that might merit your time and effort to explore.
Here are eight ways I check keyword rankings as a part of an overall SEO-focused content marketing strategy:
1. WebCEO With WebCEO, I can quickly see rankings for the main search engines and look at the data from different angles, including history over months and how many keywords are ranking for the same page.
2. SEOmoz Pro It’s easy to add keywords to a campaign and get a sense of rankings over time. SEOmoz offers automated reports, which can be very helpful when analyzing whether your content marketing strategy is moving in the right direction, from an SEO perspective.
3. SheerSEO With it, I can look at the historical performance of that keyword, to see if it is likely to remain valuable, or if its current popularity is an anomaly.
4. SEMrush SEMrush does provide an incredible amount of information (including competitive research) based on the more than 90 million keywords that it monitors in its database.
5. Browser extensions If you are looking for some desktop apps that can give you a quick snapshot of your search performance, try checking your rankings using tools like the "SEO SERP Workbench" (Chrome extension) or "Rank Checker" from "SEO Book".
6. iPhone/Mobile If you disable the office’s WiFi network, you can also see results that aren’t tied to the business’ IP address.
7. Friends On some occasions, I’ll ask a friend or colleague to conduct a quick keyword search, so I can compare my results with theirs.
8. Search engine spot checks As a work-around, when I check rankings on Google, I make sure I’m not logged into my Google account, and I disable my browsing history.
Bonus recommendations and advice: - If you’re going to monitor your keyword rankings, I recommend that you keep your analyses to a minimum (once a month). Whether you look at ranking data daily, weekly or monthly, track conversion metrics as well. - Even a No. 1 ranking on Google or Bing will be absolutely meaningless if no one in your target audience is searching for that term. - Search volume and traffic can drop off during different times of the year. - every content strategy must factor in the value of your current content, the content you are looking to develop in the future, and the potential both offer for increasing inbound links, leads, and engagement..."
5 steps to improved lead management SUMMARY: Marketers can improve their lead management by working directly with sales to determine when leads are really sales-ready, Dayna Rothman writes. Have a lead recycling plan in place and base it on real behavioral data. Also, be sure to track of anonymous visitors to your website and try to learn something about all your prospects by their actions.
Following are my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for 2013. As is traditional for my trends, there are around seventeen of them.
There are a lot of articles out there about what to do for your company’s social media strategy. However, there is limited information about how to train the employees that are actually representing your company on social channels. And because social media is such an open and public place, your company is potentially at risk every time your employees engage in social campaigns.
As a social media markter, I have come across an aray of companies who use social media. Some had absolutely no social media plan or strategy. Others were detailed and employees were well trained in social media. In my experience, it is very important for a company who has decided to use social media, whether it be for marketing, customer service, and/or sales efforts, to create a social media plan and make all employees aware of that plan and any policies that follow.
Companies that are serious about incorporating social media into their operations need to take the time to do it right. Otherwise time and resources are wasted, or worse. There will be employees who very rarely participate in social media for the company, but they most likely will have some form of social media that they use personally. Addressing that in a social media plan/policy gives the company an opportunity to inform all employees what is expected of them and how they represent the company. For those that are moderately or frequently involved in the company's social media endeavors, having a detailed social media plan/policy helps to guide the company's overall vision and goals through social media. A well run social media strategy will be able to have several people speaking for the company and still having the audience feeling like it's one brand.
I think this article brings up a great point of having a team help to train all employees on the use of social media. Moreover, it presents that the first step into making that training successful stems directly from the organization itself. Whether a company wants to hire an outside team or create an internal team, it is vital to the success of the social media plan for the team to be consistent and hold everyone accountable for their own training and practice of the social media plan. Teamwork, planning, training, and executing are how companies become successful with their social media strategies.
Read how you as a marketer can use the Google Tag Manager to implement your script-tags on a website instantly and the advantages and disadvantages of the tool (Google Tag manager what's it all about http://t.co/tjPc8DyH...
Social media marketing is a double-edged sword. If we’re not using it strategically it might just be the just the biggest time-waster in history! (The 5 Golden Rules of Social Media Marketing - Social media marketing is a double-edged sword.
Now, more than ever, brand marketers are under intense pressure to deliver results for their brands. The intensity in every marketer’s attempts to get it right every time is palpable. The fact is they don’t get it right every time,...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.