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The Only Hashtag Guide You’ll Ever Need

The Only Hashtag Guide You’ll Ever Need | Marketing & Social Media | Scoop.it

Hashtags are a fantastic way to promote your brand, meet new customers, and engage in conversation around your niche. They entered mainstream conversation on Twitter (though they’ve been around for years), and recently Facebook picked them up.Now that Facebook has hashtags too, it won’t be long before everyone’s using them.In this guide, we’ll show you what it takes to join the hashtag party. (Don’t panic, it’s really simple. Scout’s honor. And we’ll do our best to make you smile.)...


Via Jeff Domansky
WEDCBiz's insight:

Great article-lots of useful information!

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Tyler Richendollar's curator insight, July 17, 2013 11:09 AM

#Hashtag

Tyler Richendollar's curator insight, July 17, 2013 11:09 AM

#Hashtag

Alison D. Gilbert's curator insight, July 17, 2013 6:35 PM

Love #hashtags. I think they should become part of the 21st Century vernacular along with the @ symbol.

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10 Crucial Strategies for Building a Better Business Website

10 Crucial Strategies for Building a Better Business Website | Marketing & Social Media | Scoop.it

Via Daniel Watson
WEDCBiz's insight:

Building a strong online presence takes time and effort but is well worth the investment.

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Suchitra Mishra's curator insight, January 9, 3:17 AM

A business website needs to be a "work in progress" for it to remain effective...

iMet Global's curator insight, January 10, 1:27 AM

Engagement. That is the keyword. And given that content is the very structure upon which all online branding takes place, it is vital to get it right on your website. The website is usually the first part of the online positioning kit for a brand.

Marcellus Maxximus's curator insight, January 13, 2:13 AM

I found this interesting because it told you ways to make your site better which in return will promote products and things of yours better. It was a good read. And with a better site means more people will likely go on it. 

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Reality check needed for journalists on social media

Reality check needed for journalists on social media | Marketing & Social Media | Scoop.it

Gannett has a new social media policy for journalists, and though it is similar to those established by many other news outlets, it does serve as a reminder that it’s getting harder than ever for journalists to draw the line between their public and private lives.

 

Here are some of the policy specifics that target journalists (emphasis added)....


Via Jeff Domansky
WEDCBiz's insight:

When using social media it is often challenging to determine how to simultaneously be both personal and professional.  It is important for a small business to set up company policies.

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Jeff Domansky's curator insight, September 10, 2013 10:44 PM

The dilemma of social media, journalism and what's personal on social media for reporters.

Benjamin Haslem's curator insight, September 11, 2013 12:20 AM

It amazes me that so many journalists, happy to prominently display where and whom they work for, think a simple "views posted here do not necessarily reflect those of my employer etc" on a Twitter profile is enough to absolve their employer of any responsibility or guilt-by-association.

Gannett thinks not. 

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6 Components of a Successful Digital Marketing Audit

6 Components of a Successful Digital Marketing Audit | Marketing & Social Media | Scoop.it

As digital communication continues to explode more organizations are recognizing its importance within the marketing mix. In order to develop strategy and allocate resources business leaders need to understand the effectiveness of their existing digital initiatives. A great way to do this is to conduct a digital audit – a study of your brand’s digital presence (on its own and in relation to your competitor set) across six key areas: Reach, Architecture, Content, Conversion, Integration and Measurement.

 

Before launching the digital audit it’s important to establish basic criteria with respect to rating status, structure and performance. To help guide next steps set up a simple decision filter that will aid in prioritizing your findings. One simple way to do this is to assign a color coding systems as follows...


Via Jeff Domansky
WEDCBiz's insight:

This is a good way to make sure that you are using social media effectively.

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Jeff Domansky's curator insight, July 31, 2013 2:58 PM

Valuable blueprint for measuring digital marketing ROI...

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Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter

Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter | Marketing & Social Media | Scoop.it

More than 90% of consumers unsubscribe, "unlike" or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social media and e-mail marketing services company ExactTarget.Released Tuesday, "The Social Break-Up" is a study that surveyed more than 1,500 consumers, exploring changing online behaviors and top motivations for "unliking," unfollowing and unsubscribing from brand communications via Facebook, Twitter and e-mail....


Via Jeff Domansky
WEDCBiz's insight:

The takeaways are to hold on to followers we need to provide interesting, useful information and not be annoying.

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Two Pens's curator insight, July 15, 2013 11:59 AM

Too much mailing/posting and too little value. That's why I unsubscribe and why most others do too.

SCORENAZ's curator insight, July 15, 2013 10:27 PM

Interesting report.

Jeff Domansky's curator insight, July 16, 2013 1:05 PM

Great reminder for marketing and content pros to keep content valuable or find your subscribers disappearing.

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Infographic: Why marketers choose certain colors

Infographic: Why marketers choose certain colors | Marketing & Social Media | Scoop.it
This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.

Via Jeff Domansky
WEDCBiz's insight:

Not that all of us agree with painting our daughters' rooms pink, but still, color is something we should consider when branding our small businesses.

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Zeebric's curator insight, May 22, 2013 3:52 AM

Wow...never really considered colours! This infographic makes perfect sense, though

Ali Anani's curator insight, May 23, 2013 12:16 AM

A must reading to know your feelings and feelings of others

Alison D. Gilbert's curator insight, May 23, 2013 5:12 PM

Red is a color that stimulates the appetite for food. Blue suppresses it.

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Telling Stories Through Content: How 7 Brands Do It With Style

Telling Stories Through Content: How 7 Brands Do It With Style | Marketing & Social Media | Scoop.it

Businesses are getting better at telling stories through content - either video or text -- and that helps with branding. View these examples to get started.

 

Brands. Stories. Profits.

 

Story telling is powerful. Stories help with branding, i.e., making an impression that stands out and sticks in our minds.And businesses are getting better at telling stories through content – whether through video or in text form.

 

Stories that follow a brand’s theme can be told over and over.Let’s look at some of the best stories in the business and unravel how some brands do storytelling in style...


Via Jeff Domansky
WEDCBiz's insight:

We agree that story telling is a powerful branding tool.  But while large, well-known businesses don't necessarily need to do this, smaller companies should let people know about their product or service within the story.

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Marilyn Lim S S's curator insight, September 15, 2013 12:50 AM

what is your story?

Bad Spoon's curator insight, September 18, 2013 9:43 AM

D'excellents exemples de storytelling de qualité

Jolynn Oblak's curator insight, June 26, 11:23 PM

At a very basic level marketing is about storytelling.......Master this and you are golden.

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The World Of Radio - Is It Still Effective?

The World Of Radio - Is It Still Effective? | Marketing & Social Media | Scoop.it

Via Daniel Watson
WEDCBiz's insight:

We spend a great deal of time talking about social media marketing.  But its important to remember that other forms of marketing are also valuable. 

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Daniel Watson's curator insight, August 15, 2013 8:50 AM


All businesses need to adopt effective marketing strategies, if they want too find the potential customers they need, in order to achieve their revenue targets.


A well known, but often overlooked component of a small business marketing strategy, is the old medium of radio.


This excellent article, suggests that there is no reason to consider that radio has lost its earlier acceptance and significance, and it offers eight reasons why business owners can still rely on a radio advertisements to turn their targeted audience into ardent customers:

Andrew Earnshaw's curator insight, August 16, 2013 9:50 AM

It's easy for marketers to forget traditional channels when there are so many new ones.

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The Only Hashtag Guide You’ll Ever Need

The Only Hashtag Guide You’ll Ever Need | Marketing & Social Media | Scoop.it

Hashtags are a fantastic way to promote your brand, meet new customers, and engage in conversation around your niche. They entered mainstream conversation on Twitter (though they’ve been around for years), and recently Facebook picked them up.Now that Facebook has hashtags too, it won’t be long before everyone’s using them.In this guide, we’ll show you what it takes to join the hashtag party. (Don’t panic, it’s really simple. Scout’s honor. And we’ll do our best to make you smile.)...


Via Jeff Domansky
WEDCBiz's insight:

Great article-lots of useful information!

more...
Tyler Richendollar's curator insight, July 17, 2013 11:09 AM

#Hashtag

Tyler Richendollar's curator insight, July 17, 2013 11:09 AM

#Hashtag

Alison D. Gilbert's curator insight, July 17, 2013 6:35 PM

Love #hashtags. I think they should become part of the 21st Century vernacular along with the @ symbol.

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When Social Media Is Not Your Best Marketing Strategy

When Social Media Is Not Your Best Marketing Strategy | Marketing & Social Media | Scoop.it

Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to... Many small businesses think they have to be active in social media just because it's become such a central part of big brand marketing and pop culture. I get it. It's starting to feel like if you're not in social media, you're not doing real marketing anymore. And in many categories, that may be true. Social media has become the great connector, aligning brands and customers in real time in ways never seen in marketing. But you can't just jump into social media because you feel obligated. You need a plan of attack that makes sense for your brand and your customer. It may not make sense for your customer to engage. The key is to know when using social media fits strategically with what you are trying to accomplish. It starts with knowing what your brand is about and how your customers live their lives -- a marketing fundamental no matter the medium. If you have a more private brand with customers who don't want to share their stories, you probably have no business using social media channels to connect with them. Here are some key factors to consider when determining what role social media plays in your marketing strategy...


Via Jeff Domansky
WEDCBiz's insight:

Not only do we need to determine whether or not to use social media, but we also need to figure out which platforms are most relevant and effective.

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Help Traduzioni's curator insight, June 4, 2013 3:57 AM

"The key is to approach all parts of your marketing with confidence and a clear sense of purpose aligned with your brand and customers. Social media should not be an automatic, but rather a strategically approached medium through which to showcase your brand..."

 
Jeff Domansky's curator insight, June 4, 2013 6:19 PM

Here's a set of useful tips on how to decide when and if social media should be part of your marketing strategy. As the author says, it's not for every business.

Robyn Mather's curator insight, June 8, 2013 2:59 PM

Using social media is not the strategy, but using social platforms to help you meet your objectives is a strategy. Great article