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The Future Of PR Is A Marketing Smoothie

The Future Of PR Is A Marketing Smoothie | Marketing Social Media | Scoop.it
PR packs power in the nutritional wholesomeness that is today's marketing smoothie. Today's hybrid PR is blended with the whole -- integrated marketing.
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Rescooped by Fran Prisco from Public Relations & Social Media Insight
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Measuring the Impact of Your Content Marketing Strategy: The Pyramid Approach

Measuring the Impact of Your Content Marketing Strategy: The Pyramid Approach | Marketing Social Media | Scoop.it

... Sales lift, impact, and retention are just a few of the key measurements for any return-on-objective (ROO) program. (Note: I like to use ROO instead of ROI [return on investment] because it focuses content marketers on the real objectives.) Sometimes ROO can be determined with one metric, while other times four or five are needed to show an impact on your organization’s business goals.ROO measurements come in all shapes and sizes, and usually include multiple items to give you the complete answer to your question. The important aspect to remember is you aren’t measuring just for the sake of measurement. The tools and tactics below are used to directly determine what a project’s objectives should be. If you keep that in mind, you’ll get your ROO.Here are a few measurement initiatives to get you started...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 15, 2013 3:55 PM

Joe Pulizzi shows how to measure what matters. Great tips!

Lea Woodward's curator insight, June 22, 2013 3:14 PM

Interesting approach to measurement that provides a useful framework. Like the focus on ROO (return on ibjective) vs. the more typical ROI.

Rescooped by Fran Prisco from Modern Marketer
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The Top Benefits Achieved in Social Media in 2013 by 3,000+ Leading Marketers

The Top Benefits Achieved in Social Media in 2013 by 3,000+ Leading Marketers | Marketing Social Media | Scoop.it
All the time you hear about the big wins in social media - thousands of new fans overnight, thousands of shares on a photo post, etc. But are these wins being achieved by all marketers across the b...

Via The Fish Firm
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Ally Greer's curator insight, June 11, 2013 2:18 PM

Great stats:


-89% of marketers surveyed indicated that social media had increased exposure for their business.


-64% of marketers reported increased lead generation due to social media use.


-Half of marketers spending under six hours per week on social media reported a decrease in marketing spending.


-71% of B2B marketers were able to use social media to gather marketplace intelligence.


-71% of B2C marketers were able to leverage social media to develop a loyal fanbase.



Nacho Vega's curator insight, June 12, 2013 8:31 AM

Business 2.0 improved sales.

Phil Lauterjung's curator insight, June 12, 2013 12:00 PM

add your insight...

 
Rescooped by Fran Prisco from Public Relations & Social Media Insight
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13 Questions That Will Lead You To Your Perfect Marketing Strategy

13 Questions That Will Lead You To Your Perfect Marketing Strategy | Marketing Social Media | Scoop.it

Plenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting....... A marketing strategy is how you plan to use the resources available to you to build an ongoing case that your business, products and services are the obvious choice for a narrowly defined ideal customer.If you accept this expanded view of marketing strategy then I would suggest you answer the following questions in an attempt to measure where your strategy stands today and where it could go if your understood and integrated it fully as your business model....


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Jeff Domansky's curator insight, June 15, 2013 3:59 PM

Before you start marketing planning and spending, look over these 13 Qs. It may save you huge time and money.

Rescooped by Fran Prisco from Modern Marketer
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Link Tracking: How to track links shared on social media

Link Tracking: How to track links shared on social media | Marketing Social Media | Scoop.it
Link tracking any links shared on social media is really useful to see where traffic is coming from. Check out a selection of tools that will show you how!

Via The Fish Firm
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Rescooped by Fran Prisco from Modern Marketer
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The Fish Firm Blog: Social Media Marketing ‘Done Right’

The Fish Firm Blog: Social Media Marketing ‘Done Right’ | Marketing Social Media | Scoop.it

Social Media Marketing ‘done right’ is a thing of beauty while Social Media Marketing ‘done wrong’ is just a waste of time! So, you ask; how in the world is Social Media Marketing done right?


Via The Fish Firm
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Filippo Mazzeo Iorio's comment, June 17, 2013 4:57 AM
Ottima domanda per una triste risposta: in pochi e male. Per questo il mio sguardo è rivolto al di fuori del nostro "belpaese". Ho, abbiamo, molto da imparare. E molto da fare! Grazie per il commento
Comunicazione Sostenibile's comment, June 17, 2013 5:42 AM
L'invito a tutti è di cercare di fare cultura, non solo buzz...
Filippo Mazzeo Iorio's comment, June 17, 2013 6:47 AM
Concordo: fare cultura con l'informazione. Magari più di qualità e meno di volume. Ci vorrebbero spazi e momenti per un confronto diretto, vis-à-vis