Excerpted from the article by Kristi Hines on KISSmetrics: "Since its launch in 2011, Google+ has been growing non-stop and now has 359 million active users according to Business Insider. There also have been a lot of changes made in their platform during that time. In this post, we’re going to look at everything you need in order to have a successful Google+ experience.
[The article is analyzed into these following sections] - Setting up Your Personal Profile ***Cover ***Photo ***Story ***Work ***Places ***Basic and Contact Information ***Links
- Building Authorship Authority - Setting up Your Page - Getting Local - Planning Your Google+ Content Strategy - Building an Audience - Using Google+ Communities - Hanging Out - Integration with YouTube - Enhancing Your Website with Google+ - Exploring the Top Tools - Analyzing Your Results..."
In the three decades since the Internet evolved from an experimental band of academic and government computer systems into a globe-spanning network of interconnected systems, the amount of time spent online has grown to rival (or even exceed) the time spent living offline. Personal computers, tablets and smartphones have made the connected life a reality, and the number of folks pursuing it has exploded.
Crowdfunding is on the rise, and Kickstarter is leading the pack. Not only is the trend increasing but, it I’ve noticed that the word “kickstart” has replaced some of the actual terms used when referring to other areas of crowdfunding.
over 5 million daily visitors3700 ongoing projects funded$18 Million of fundingMultiple projects cross the $1 million thresholdFilm and Video, Games, Music, and Technology are the largest Categories
Via Lauren Moss
SHARE First & Worry About Everything Else Second This Business 2 Community post is written for "business" but certainly applicable to startups. Startups must realize that "process is product". Process is product means everything you are doing right NOW is a product.
The soon a startup begins publishing, broadcasting and sharing the easier it gets, the richer the fast feedback loops become and the more chances for success they create.
Many startups think what they have is so amazing that it can't be shared. With few exceptions (biotech) it is NEVER the case that your thoughts are unique or so unknown that your share will quake the world.
Any business is created in the execution developed for the idea. To worry about someone stealing your idea is to worry about the tide. Focus your energy on getting as much information out and in as many hands as you can as fast as you can. SHARE.
Realize that the most important "product" you build is the team capable of building something, pivoting on a dime and responding to what they hear with meaningful and amazing results.
If you don't have a way to capture your journey find one (write, video, infographics, animation, stories). Your goal should be to create the means of production - the framework where you can easily harvest UGC (User Generated Content) anytime needed.
UGC is more important to a startup than oxygen. UGC helps gauge reaction, shape your product and determine a startup's future.
I remember that initially I was sceptical about Twitter, but now I embrace it. For small businesses it's an excellent low maintenance communication tool that can be updated 'on the hoof' with interesting, relevant and timely content.
Just a word of advice though, when I say 'relevant', I mean relevant to both followers (target market, key influencers etc), plus relevant to your brand values.
How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and explains why each step is necessary.
Social Media is both a stand alone communication channel, but it should also be used to feed people into a web site where a stronger relationship can be built. So tweets with links direct to a particular page, a subject on a web site or a blog work really well.
SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.
Is Web Presence Optimization the Evolution of SEO?
So what is an accurate description of SEO given the changes to the industry?
Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.
Understanding the demographics of social media users is critical to effective, well-targeted social media marketing.
Luckily, a new infographic from DocStoc and the Pew Research Center is bestowing on marketers today a wealth of invaluable information that marketers can use.
From Pinterest’s primary appeal to rural residents, to Instagram’s resounding appeal to urban residents and 18-29 year olds, learn more about the demographics driving today’s top social networks at this graphic.
Everyday Social Media numbers are growing, and here are 45 facts in an infographic by Digital Insights.
A few of the statistics:
40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities 42% update their profile information regularly on LinkedIn Every second 8000 users like some or other photo on Instagram 80% of total Pinterest’s pins are re-pins 4.2 billion people use mobile device to access social media sites
Via Lauren Moss
Salon Social Media Usage Up 800% For US Online Adults In Just 8 Years Forbes Who remembers 2005? Star Wars: Episode III – Revenge of the Sith was in theaters and while you may have heard of Facebook Facebook, you had no clue what a Tweet was.
Andrew Earnshaw's insight:
Sometimes I just stare with amazement at these figures; but us marketers must understand the right channels for our emploers and customers ... and of course, ourselves.
It’s no surprise that Google rakes in more money that any of us can imagine. Where is that money coming from though? The crew at WordStream made this infographic displaying the top 20 most expensive keywords in Google Adwords advertising.
In the Uk, companies often buy leads from the big comparison sites and pay just as much, if not slightly more, than the cost per click for mortgage and loan enquiries. However, those leads are more qualified that a click.
This year's Search Ranking Factors Study showed a very strong correlation between Google +1s and higher rankings, and there's a compelling reason why. Google+ was built for SEO, and is far better optimized for search than other platforms.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.