Marketing SEO
Follow
Find
53 views | +0 today
 
Rescooped by Andrew Earnshaw from Business Improvement
onto Marketing SEO
Scoop.it!

7 Marketing Truths Every Business Leader Should Know

7 Marketing Truths Every Business Leader Should Know | Marketing SEO | Scoop.it

Via Daniel Watson
Andrew Earnshaw's insight:

Ths article explains why all business owners should understand and respect the role of good quality strategic marketing.

more...
BSN's curator insight, November 8, 2013 8:06 AM

Marketing Truths

ITS.OneCampus's curator insight, November 10, 2013 3:01 AM

VERY interesting to read... Enjoy!

Dr. Kimberly Hurns's curator insight, November 10, 2013 9:26 AM

These marketing basics are "truth"!

From around the web

Your new post is loading...
Your new post is loading...
Scooped by Andrew Earnshaw
Scoop.it!

How to Create a Social Media Strategy | ROI of Social Media | newBrandAnalytics

How to Create a Social Media Strategy | ROI of Social Media | newBrandAnalytics | Marketing SEO | Scoop.it
Social media provides a low budget option for operational and customer experience improvement. Follow these steps to create the perfect social media strategy.
more...
No comment yet.
Rescooped by Andrew Earnshaw from Marketing Strategy and Business
Scoop.it!

The 2013 Google+ Marketing Guide | KISSmetrics

The 2013 Google+ Marketing Guide | KISSmetrics | Marketing SEO | Scoop.it

Excerpted from the article by Kristi Hines on KISSmetrics:
"Since its launch in 2011, Google+ has been growing non-stop and now has 359 million active users according to Business Insider. There also have been a lot of changes made in their platform during that time. In this post, we’re going to look at everything you need in order to have a successful Google+ experience.

[The article is analyzed into these following sections]
- Setting up Your Personal Profile
***Cover
***Photo
***Story
***Work
***Places
***Basic and Contact Information
***Links

- Building Authorship Authority
- Setting up Your Page
- Getting Local
- Planning Your Google+ Content Strategy
- Building an Audience
- Using Google+ Communities
- Hanging Out
- Integration with YouTube
- Enhancing Your Website with Google+
- Exploring the Top Tools
- Analyzing Your Results..."

Each section is analyzed with more information and useful tips. Read full original article here:
http://blog.kissmetrics.com/2013-google-plus-guide/

 


Via Giuseppe Mauriello
Andrew Earnshaw's insight:

I posted an article about how google delivers is SEO results and google + ranked very high. So we ought to understand this better.

more...
Jon Turino's curator insight, July 19, 2013 9:17 PM

Give this one a read.

Rescooped by Andrew Earnshaw from visualizing social media
Scoop.it!

Infographic: The Incredible Growth of Web Usage [1984-2013]

Infographic: The Incredible Growth of Web Usage [1984-2013] | Marketing SEO | Scoop.it

In the three decades since the Internet evolved from an experimental band of academic and government computer systems into a globe-spanning network of interconnected systems, the amount of time spent online has grown to rival (or even exceed) the time spent living offline. Personal computers, tablets and smartphones have made the connected life a reality, and the number of folks pursuing it has exploded.


Find more details at the link.


Via Lauren Moss
Andrew Earnshaw's insight:

Yes, I too can remember when there wasn't an Internet. Is there an application that's not yet been produced. What next will we all wonder how we did without ?

more...
ruthschapira's curator insight, September 16, 2013 9:43 PM

It would be interesting for teens to look at this infographic, confirming  that there was a time when there was no internet! 

 

Al Marqz's curator insight, September 27, 2013 7:14 PM

La humanidad en bloque ha optado por la gran Red y de ésta, por las redes sociales... ¡Larga vida a la web!

Pallab Kakoti's curator insight, April 16, 2014 7:44 AM

The rise & rise of web usage is one of the most unifying & reformative development to have impacted on a global scale. An insightful info-graphic that offers a unique purview from the inception days of internet to the latest trend of app usage estimating an annual revenue of $24 billion.

 

A pure delight that's not to be missed #PlbKkt for #hshdsh via #blogs4bytes //

Rescooped by Andrew Earnshaw from visualizing social media
Scoop.it!

Content Curation Guide for SEO

Content Curation Guide for SEO | Marketing SEO | Scoop.it

Via Marc Rougier, Lauren Moss
Andrew Earnshaw's insight:

There's so much content available on the www that its important to have a tool to help you manage what you want to do with it.

i agree with the processes on the flow charts.

more...
Bev Dantz's curator insight, October 8, 2013 8:56 AM

Great description of what content curation is and why/how it works!

Ali Anani's curator insight, October 21, 2013 12:58 AM
Self-explanatory guide- a very relevant work
John Thomas's curator insight, February 10, 2014 6:53 AM

Content Curation Guide for SEO | 

Rescooped by Andrew Earnshaw from visualizing social media
Scoop.it!

7 Infographics: Kickstarter Facts, Figures & Statistics

7 Infographics:  Kickstarter Facts, Figures & Statistics | Marketing SEO | Scoop.it

Crowdfunding is on the rise, and Kickstarter is leading the pack. Not only is the trend increasing but, it I’ve noticed that the word “kickstart” has replaced some of the actual terms used when referring to other areas of crowdfunding.

 

Kickstarter Stats:

over 5 million daily visitors3700 ongoing projects funded$18 Million of fundingMultiple projects cross the $1 million thresholdFilm and Video, Games, Music, and Technology are the largest Categories
Via Lauren Moss
more...
Iron Dane Richards's comment, September 23, 2013 8:19 AM
In my latest book on business credit it discusses the value of crowd-funding and Indigogo as they will fund anything unlike Kickstarter that specializes in Media oriented endeavors.
Martin (Marty) Smith's comment, September 23, 2013 10:21 AM
Good insight from Iron Dane Richards. Easier to create a sure takeaway from Indigogo too since they will let campaigns increase the house take and walk away with something where Kickstarter is all or nothing. Either the campaign meets its goals or it gets nothing. 42% of the campaigns on Kickstarter meet their goals and most campaigns are funded at $10,000 or below.
Brett.Ashley.Crawford's curator insight, October 28, 2013 12:18 PM

Nonprofits are also looking to crowdfunding -- but it has a dark underbelly as well.

 

Rescooped by Andrew Earnshaw from Startup Revolution
Scoop.it!

Why Should A Startup Have A Social Media Presence?

Why Should A Startup Have A Social Media Presence? | Marketing SEO | Scoop.it

SHARE First & Worry About Everything Else Second
This Business 2 Community post is written for "business" but certainly applicable to startups. Startups must realize that "process is product". 
Process is product means everything you are doing right NOW is a product. 

The soon a startup begins publishing, broadcasting and sharing the easier it gets, the richer the fast feedback loops become and the more chances for success they create. 

Many startups think what they have is so amazing that it can't be shared. With few exceptions (biotech) it is NEVER the case that your thoughts are unique or so unknown that your share will quake the world. 

Any business is created in the execution developed for the idea. To worry about someone stealing your idea is to worry about the tide. Focus your energy on getting as much information out and in as many hands as you can as fast as you can. SHARE. 

Realize that the most important "product" you build is the team capable of building something, pivoting on a dime and responding to what they hear with meaningful and amazing results.  

If you don't have a way to capture your journey find one (write, video, infographics, animation, stories). Your goal should be to create the means of production - the framework where you can easily harvest UGC (User Generated Content) anytime needed. 

UGC is more important to a startup than oxygen. UGC helps gauge reaction, shape your product and determine a startup's future.  

Related Reading
Process Is Product on ScentTrail Marketing
http://scenttrail.blogspot.fr/2009/11/process-is-product.html ;


Via Martin (Marty) Smith
Andrew Earnshaw's insight:

"SHARE First & Worry About Everything Else Second" might be a bit radical though !

more...
DMA Central's comment, September 19, 2013 10:01 PM
Thanks for sharing! very informative!
Marc Kneepkens's curator insight, October 28, 2013 10:15 AM

It's very obvious that every company needs a social media presence, not just startups. However, if you can build a following for your company before it gets launched, the more chance for success you will have.

Haley Evans's curator insight, November 14, 2013 11:34 AM

Social media is one of the main forms of communications in today’s society. Whether it is between publics, consumers, or businesses, social media is an essential way of communicating with one another.  Business are able to use social media in many different ways to help there company and to expand the company to different publics.  By using social media companies are able to not only reach more publics, but have a better chance at becoming a well-known and successful company in the business and consumer world.  One reason why social media is important for a business is advertising.  In Adventure in Public relations, Guth and Marsh explain how much advertising can be done on social media and how affective it is in comparison to other Medias.  Advertisement on social media can be run twenty four hours a day, seven days a week.  It also shows the best of all types of media. The advertisement can show pictures, video, sound, and text. By using social media to advertise, your business has potential to reach consumers worldwide.  When you are reaching consumers worldwide the chances of your company making it big increase significantly. 

On top of the advertisement being able to reach so many people, it is extremely cost-effective as well.  Using cost-effecting is another important reason why social media is so important.  It can be extremely expensive to print off thousands of flyers and brochures, or to place ads in a newspaper.  A company can launch a new product on a social media site for free!  To add to this by using social media the company is also able to be time efficient.  When advertising or simply working to reach target consumers and publics, it is made easy with social media.  On social media sites a company can advertise their products and launch dates on the screen, if a user likes a link or an add on their page they are able to follow the company and receive more promotions and ads to that company on their other social media sites.  These platforms help to target the business’ audience and consumers more easily and efficiently. Lastly a huge perk of using social media for your company is that you are able to get timely feedback from consumers.  Guth and Marsh explain that it is important to keep and a close following on the feedback that is given from consumers and when the company receives feedback, make sure to respond quickly and efficiently.

Rescooped by Andrew Earnshaw from MarketingHits
Scoop.it!

Make Your Content Marketing Strategy Sizzle

Make Your Content Marketing Strategy Sizzle | Marketing SEO | Scoop.it
We all know CONTENT IS KING! But, does your content marketing strategy inspire awe or awwww? Barry Feldman has some advice to pump up that boring content and drive more traffic to your site.
Why?

Via Brian Yanish - MarketingHits.com
Andrew Earnshaw's insight:

I enjoyed reading this article, which almost naturally enthuses a list of to-do's. I believe it will inspire you as the ideas are simple and you imagine, simple to complete.

but keep content relevant and timely - relevant to your target market and your brand.

more...
No comment yet.
Rescooped by Andrew Earnshaw from MarketingHits
Scoop.it!

How SMBs Benefit From Their Twitter Presence [SURVEY]

How SMBs Benefit From Their Twitter Presence [SURVEY] | Marketing SEO | Scoop.it
How SMBs Benefit From Their Twitter Presence [SURVEY]

Via Brian Yanish - MarketingHits.com
Andrew Earnshaw's insight:

I remember that initially I was sceptical about Twitter, but now I embrace it.  For  small businesses it's an excellent low maintenance communication tool that can be updated 'on the hoof' with interesting, relevant and timely content.

Just a word of advice though, when I say 'relevant', I mean relevant to both followers (target market, key influencers etc), plus relevant to your brand values.

more...
No comment yet.
Rescooped by Andrew Earnshaw from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

How Do You Measure Content Marketing? [Infographic]

How Do You Measure Content Marketing? [Infographic] | Marketing SEO | Scoop.it

How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and explains why each step is necessary.

 


Via Kamal Bennani
Andrew Earnshaw's insight:

Content is King, right? Marketers need to be measurable, right? So read this. Right !

more...
Patricia Goodman's curator insight, August 20, 2013 12:33 PM

Good infographic explanation.

Rescooped by Andrew Earnshaw from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

How to improve your site’s SEO: 4 experts share their priority checklist

How to improve your site’s SEO: 4 experts share their priority checklist | Marketing SEO | Scoop.it

SEO (Search Engine Optimisation) is a pretty dry yet essential topic to most startups, so here's a compilation of some straightforward and easy to follow tips from various SEO experts.

 


Via Kamal Bennani
Andrew Earnshaw's insight:

This article goes from the basic to the more technical, good good 'to do' list for all businesses.

more...
Daniel Hemenway's curator insight, August 22, 2013 12:08 AM

without social media links then your seo is probably lacking... seriously

 

Rescooped by Andrew Earnshaw from It's Your Business
Scoop.it!

16 Social Media Marketing Tips From the Pros

16 Social Media Marketing Tips From the Pros | Marketing SEO | Scoop.it
Social media marketing tips: Here's what these social media experts recommend as the best marketing tactics worth doing today.

Via The Fish Firm
Andrew Earnshaw's insight:

Social Media is both a stand alone communication channel, but it should also be used to feed people into a web site where a stronger relationship can be built. So tweets with links direct to a particular page, a subject on a web site or a blog work really well.

more...
Harry Shawn's curator insight, August 20, 2013 9:28 AM

Grate Post ...

Jennifer Dodge - CCRC executive director's curator insight, September 11, 2013 11:44 AM

Social Media is both a stand alone communication channel, but it should also be used to feed people into a web site where a stronger relationship can be built. So tweets with links direct to a particular page, a subject on a web site or a blog work really well.

Rescooped by Andrew Earnshaw from SEO and Social Media Marketing
Scoop.it!

Time for a New Definition of SEO

Time for a New Definition of SEO | Marketing SEO | Scoop.it

SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.

 

Is Web Presence Optimization the Evolution of SEO?

So what is an accurate description of SEO given the changes to the industry?

 

Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.

 

Read More: http://searchenginewatch.com/article/2288392/Time-for-a-New-Definition-of-SEO


Via Antonino Militello
more...
Kaye Blum's curator insight, August 16, 2013 9:22 AM

I'm not sure I agree with this 100%. I have always focused on quality content before SEO tactics. Now Google thinks this is valid, hooray. It's an interesting pyramid diagram, but I believe places too much emphasis on technical SEO. Quality content wins and Google's SEO modifications now reflect this.

Bogdan S's curator insight, August 19, 2013 3:24 AM

Time for big changes is here!!

Sanjana Singh's curator insight, September 13, 2013 5:49 AM

It's really an awesome defination of SEO that's why i shared with you all guys join the conversation here and share your defination about the new SEO.

Rescooped by Andrew Earnshaw from Business Improvement
Scoop.it!

7 Marketing Truths Every Business Leader Should Know

7 Marketing Truths Every Business Leader Should Know | Marketing SEO | Scoop.it

Via Daniel Watson
Andrew Earnshaw's insight:

Ths article explains why all business owners should understand and respect the role of good quality strategic marketing.

more...
BSN's curator insight, November 8, 2013 8:06 AM

Marketing Truths

ITS.OneCampus's curator insight, November 10, 2013 3:01 AM

VERY interesting to read... Enjoy!

Dr. Kimberly Hurns's curator insight, November 10, 2013 9:26 AM

These marketing basics are "truth"!

Rescooped by Andrew Earnshaw from visualizing social media
Scoop.it!

Infographic: The Demographics of Social Media Users

Infographic: The Demographics of Social Media Users | Marketing SEO | Scoop.it

Understanding the demographics of social media users is critical to effective, well-targeted social media marketing.

Luckily, a new infographic from DocStoc and the Pew Research Center is bestowing on marketers today a wealth of invaluable information that marketers can use.

From Pinterest’s primary appeal to rural residents, to Instagram’s resounding appeal to urban residents and 18-29 year olds, learn more about the demographics driving today’s top social networks at this graphic.


Via Lauren Moss
Andrew Earnshaw's insight:

Must admit I don't dabble much with Pinterest, its never seemed Pinteresting to me !! Need to saw at up, I think.

more...
Chris Lott's curator insight, August 22, 2013 10:26 AM

No big suprises here, though the LinkedIn percentage is...interesting.

Charlie Dare's curator insight, August 22, 2013 11:05 PM

Which demographic are you dealing with..Pinterest has more rural people Facebook lots of younger women..and so forth no big surprises.LinkedIn of interest growing I,d think ..Instigram never used or tumbler !

Dawn Matheson's curator insight, August 27, 2013 11:40 AM

This is an interesting breakdown. Pew has done it again with great research.

Rescooped by Andrew Earnshaw from visualizing social media
Scoop.it!

Social Media Basics Chart | Digital Information World

Social Media Basics Chart | Digital Information World | Marketing SEO | Scoop.it

How do you begin on social media?  This chart will help you steer you in the right direction.


Via Lauren Moss
more...
IOANNIS APOSTOLOU's curator insight, September 6, 2013 8:08 AM

And the winner is...

Ali Anani's curator insight, September 10, 2013 12:18 AM

Great summary of prominent social media channels

Rescooped by Andrew Earnshaw from visualizing social media
Scoop.it!

45 Amazing Social Media Facts of 2013 [Infographic]

45 Amazing Social Media Facts of 2013 [Infographic] | Marketing SEO | Scoop.it

Everyday Social Media numbers are growing, and here are 45 facts in an infographic by Digital Insights.


A few of the statistics:

40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities 42% update their profile information regularly on LinkedIn Every second 8000 users like some or other photo on Instagram 80% of total Pinterest’s pins are re-pins 4.2 billion people use mobile device to access social media sites 
Via Lauren Moss
more...
IOANNIS APOSTOLOU's curator insight, September 20, 2013 1:28 PM

One more excellent infographic!

Stephen Van Delinder's curator insight, September 20, 2013 4:19 PM

This pretty much sums it up. 

Bruce McDuffee's curator insight, September 25, 2013 11:30 PM

Interesting stats, but for the business marketer, does it convert to revenue?

Scooped by Andrew Earnshaw
Scoop.it!

Social Media Usage Up 800% For US Online Adults In Just 8 Years - Forbes

Social Media Usage Up 800% For US Online Adults In Just 8 Years - Forbes | Marketing SEO | Scoop.it
Salon
Social Media Usage Up 800% For US Online Adults In Just 8 Years
Forbes
Who remembers 2005? Star Wars: Episode III – Revenge of the Sith was in theaters and while you may have heard of Facebook Facebook, you had no clue what a Tweet was.
Andrew Earnshaw's insight:

Sometimes I just stare with amazement at these figures; but us marketers must understand the right channels for our emploers and customers ... and of course, ourselves.

more...
No comment yet.
Rescooped by Andrew Earnshaw from It's Your Business
Scoop.it!

Social media marketing for businesses

Social media marketing for businesses | Marketing SEO | Scoop.it
Online marketing, Social Media Marketing, Social Media Marketing Strategies, Social Media for Business

Via The Fish Firm
more...
Social Media Marketer's curator insight, August 28, 2013 9:09 PM

As they recommend, always start off with the development of a social media marketing strategy, which will include: identification of market influencers around the keywords and industries you want to get know or recognized in, where they are located online and where their audience normally find or gravitate around them. This will slow you where your target audience is and how to start your social media marketing campaign

Then as they recommend set-up or revamp the required accounts such as Twitter, Facebook, LinkedIn, Foursquare, Pinterest, Tumblr, Google+ & any industry group.

Rescooped by Andrew Earnshaw from MarketingHits
Scoop.it!

Where’s Google Making It’s Money? #infographic

Where’s Google Making It’s Money? #infographic | Marketing SEO | Scoop.it
It’s no surprise that Google rakes in more money that any of us can imagine. Where is that money coming from though? The crew at WordStream made this infographic displaying the top 20 most expensive keywords in Google Adwords advertising.

Via Brian Yanish - MarketingHits.com
Andrew Earnshaw's insight:

In the Uk, companies often buy leads from the big comparison sites and pay just as much, if not slightly more, than the cost per click for mortgage and loan enquiries. However, those leads are more qualified that a click.

more...
No comment yet.
Rescooped by Andrew Earnshaw from MarketingHits
Scoop.it!

63% of Brands Have Multiple Twitter Accounts

63% of Brands Have Multiple Twitter Accounts | Marketing SEO | Scoop.it
For top brands, one presence on Twitter isn't enough
In 2013, 63% of brands have multiple Twitter accounts, according to a report by Brandwatch.

Via Brian Yanish - MarketingHits.com
Andrew Earnshaw's insight:

You need clear, strategic reasons why to increase the need for content, increase the time it takes to manage multiple accounts etc. the benefits must provide a measureable ROI.

more...
Peter Wilkinson www.peter.uk.com's curator insight, August 24, 2013 3:02 PM

Social media and branding  For help or to find out more contact Peter on 07930330125 peter@peter.uk.com

PivotPointBrands's curator insight, August 27, 2013 1:53 PM

It makes sense. If you have multiple levels of messaging, you might as well have multiple Twitter accounts. As long as the messages all align under the same brand promise, it's a good idea.

Rescooped by Andrew Earnshaw from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Amazing Correlation Between Google +1s and Higher Search Rankings

Amazing Correlation Between Google +1s and Higher Search Rankings | Marketing SEO | Scoop.it

This year's Search Ranking Factors Study showed a very strong correlation between Google +1s and higher rankings, and there's a compelling reason why. Google+ was built for SEO, and is far better optimized for search than other platforms.


Via Kamal Bennani
Andrew Earnshaw's insight:

This was then denied by Google. You decide.

more...
No comment yet.
Rescooped by Andrew Earnshaw from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Matt Cutts Says Google +1's Have No Direct Impact On Search Rankings

Matt Cutts Says Google +1's Have No Direct Impact On Search Rankings | Marketing SEO | Scoop.it

Matt Cutts, Google's head of search spam, refuted the latest Moz study that claimed to show a correlation between Google +1's and high rankings


Via Kamal Bennani
Andrew Earnshaw's insight:

Is it Google+ or simply relative, interesting comment that increases SEO ranking. Read this and you decide. Content is King.

more...
No comment yet.
Rescooped by Andrew Earnshaw from Business Improvement
Scoop.it!

The World Of Radio - Is It Still Effective?

The World Of Radio - Is It Still Effective? | Marketing SEO | Scoop.it

Via Daniel Watson
Andrew Earnshaw's insight:

It's easy for marketers to forget traditional channels when there are so many new ones.

more...
Daniel Watson's curator insight, August 15, 2013 8:50 AM


All businesses need to adopt effective marketing strategies, if they want too find the potential customers they need, in order to achieve their revenue targets.


A well known, but often overlooked component of a small business marketing strategy, is the old medium of radio.


This excellent article, suggests that there is no reason to consider that radio has lost its earlier acceptance and significance, and it offers eight reasons why business owners can still rely on a radio advertisements to turn their targeted audience into ardent customers:

WEDCBiz's curator insight, August 16, 2013 2:58 PM

We spend a great deal of time talking about social media marketing.  But its important to remember that other forms of marketing are also valuable.