Claude Nahon, Mood Media : « Le digital renforce la relation humaine dans le point de vente ». Mutations et vision des métiers du marketing sensoriel par son leader mondial méconnu. Claude Nahon, président de Mood ...
Sensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. Brands can forge emotional associations in the customers' minds by appealing to their senses. A multi-sensory brand experience generates certain beliefs, feelings, thoughts and opinions to create a brand image in the consumer's mind.
Sense: Any of the faculties, as sight, hearing, smell, taste, or touch, by which humans and animals perceive stimuli originating from outside or inside the body.
Sensory marketing: Marketing techniques that aim to seduce the consumer by using his senses to influence his feelings and behaviour.
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