In the past, it was enough for a CMO to understand traditional marketing, brand strategy, media, PR, market research and product management. Not anymore.
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Scooped by Joellyn Sargent onto Marketing Scoop |
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In the last couple of weeks, have you ever heard so much about Twinkies? I mean, since you were six years old? Delete the scoop?
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The hamburger chain's "secret" menu has created a rabid following without even advertising itself. Delete the scoop?
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Effective multichannel campaigns require tight integration of marketing and information technology... Delete the scoop?
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Let’s travel back to 2000. No one had heard of Facebook or Twitter, mobile marketing was in its infancy, and Big Data existed only in the realm of rocket science. Delete the scoop?
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Are you aware of the little ways you damage your reputation and your business? Here's how to maintain your self-respect and that of others. Delete the scoop?
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Not getting enough traffic to your blog? Try this... Delete the scoop?
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Restating SEO in terms that are more likely to be understood by other marketers could increase comprehension, gain stronger buy-in, and lead to larger budgets. Delete the scoop?
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Retailers may want to take a hard look at Pinterest. Evidence continues to suggest the social media website is a good way to generate customer leads. Delete the scoop?
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If you’re an entrepreneur or small-business owner, you should know about Quora. Here's why. Delete the scoop?
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Half of smartphone owners have scanned QR codes and 18 percent of them made a purchase after scanning, according to a new survey from Chadwick Martin Bailey and iModerate Research Technologies. Delete the scoop?
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I'm not sure why we are obsessed with lists at the end of each year. Delete the scoop?
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Search Engine Marketing - The Importance of Quality Content to Search Optimization... Delete the scoop?
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Sometimes the key to standing out can be having something different. With all of the business card options out there, it’s difficult to decide what will work best for you. So, what route to take? Via Mark Strozier 
art smith's comment,
May 2, 8:51 AM
absolutely, jmbr. it's the first impression a lot of people have of your business... and the one they tend to keep around the longest.
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Chances are, it's one of the most-visited pages on your site. It's probably also the weakest. Here's how to fix it. Delete the scoop?
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CEOs and CMOs are struggling to be able to convert data into consumer insight that can ultimately drive business performance. Delete the scoop?
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Think the CMO is in charge of new customer communications channels, such as social media and mobile? Think again. Delete the scoop?
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Business owners must understand that their objective is not just to share information, but to strategically market their business at the same time. You don’t have to write 15 posts a day, but you should blog for your business – and here are five reasons why: Delete the scoop?
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Some say the smartphone has killed the business card? Check out it’s history and growth and then decide. Delete the scoop?
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In the past, it was enough for a CMO to understand traditional marketing, brand strategy, media, PR, market research and product management. Not anymore.
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Don't be afraid to set your prices at what your products are really worth. Here are five steps to profitability. Delete the scoop?
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If the Internet was a country, its gross domestic product would eclipse all others... Delete the scoop?
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The marketing industry is sometimes its own worst enemy. “Social media marketing” has become a sort of Utopian ideal in the industry. What it hasn’t become is a well-organized, efficient process. Delete the scoop?
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Apple is reported to be reaching out to advertisers to improve its iAd program, but its third place share of the market doesn't seem to reflect the bumbling failure it is being portrayed as by IDC's marketing analysts. Delete the scoop?
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