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Rescooped by Esther Turón Perez from Emplé@te 2.0
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Las empresas 'más deseadas' por los trabajadores españoles

Las empresas 'más deseadas' por los trabajadores españoles | Marketing Sales and RRHH | Scoop.it
IBM ha sido elegida como la compañía en la que todos en España querrían trabajar, pero cada sector tiene sus favoritas.

Via MarcaEmpleo
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The Most Accurate Twitter Analyst Says It's Time To Buy (TWTR)

The Most Accurate Twitter Analyst Says It's Time To Buy (TWTR) | Marketing Sales and RRHH | Scoop.it
After dropping like a rock since the company reported earnings almost two weeks ago, Twitter stock is making a slight recovery today. It was up about 2% as of 10 a.m. at $32.68 per share.
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Google (Finally) Updates Keyword Planner with Mobile/Contextual/Trend Data

Google (Finally) Updates Keyword Planner with Mobile/Contextual/Trend Data | Marketing Sales and RRHH | Scoop.it
Google has quietly rolled out a number of significant changes and updates to Keyword Planner that should not only reduce the amount of time spent in the tool, but make it exponentially more useful, as well.
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The One Feature We All Know Apple Will Be Adding On The Next iPad

The One Feature We All Know Apple Will Be Adding On The Next iPad | Marketing Sales and RRHH | Scoop.it
When the iPad Air and iPad mini with Retina display launched last fall, they came without Touch ID, the fingerprint reader technology Apple brought to the iPhone 5s just weeks before.
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Blog Post: Intuitive Mediation: Negotiating a Lifetime

Blog Post: Intuitive Mediation: Negotiating a Lifetime | Marketing Sales and RRHH | Scoop.it
Whether you’re struggling with a difficult customer or arguing with your spouse, negotiating effectively is crucial to leading wisely and living well.
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How Colors Affect Your Purchase Decisions

How Colors Affect Your Purchase Decisions | Marketing Sales and RRHH | Scoop.it
What color signal does your brand project? With the average human brain processing visuals 60,000 times faster than text, it is incredibly important for brands to recognize the important role that color plays in consumer purchasing decisions.
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12 ways to extend the life of every article you write

12 ways to extend the life of every article you write | Marketing Sales and RRHH | Scoop.it
This post originally appeared on the Buffer blog. Do you have a “Hall of Fame” for your best pieces of content? I can recite a list of top content for the Buffer blog as quickly as I could recite the Pledge of Allegiance.
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Warren Buffett Wants To Change The Bracket Challenge Next Year So It's Easier To Win The Billion

Warren Buffett Wants To Change The Bracket Challenge Next Year So It's Easier To Win The Billion | Marketing Sales and RRHH | Scoop.it
Quicken Loans and Warren Buffett's $1 billion perfect bracket challenge lasted shorter than anyone predicted. Zero people made it out of the first round with a perfect bracket. Regardless, the stunt got a ton of buzz for both Quicken and Buffett.
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13 Simple Mac Shortcuts To Make You More Productive

13 Simple Mac Shortcuts To Make You More Productive | Marketing Sales and RRHH | Scoop.it
Please enable Javascript to watch this video You would be surprised at the amount of time you can save on your Mac computer with the knowledge of a few keyboard shortcuts.
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How entrepreneurs deal with negative feedback

How entrepreneurs deal with negative feedback | Marketing Sales and RRHH | Scoop.it
Entrepreneurs are the new rockstars. Sometimes, running your own company seems like the coolest job in the world.
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6 Tips on Starting Your Own Part-Time Business | Equally Simple

6 Tips on Starting Your Own Part-Time Business | Equally Simple | Marketing Sales and RRHH | Scoop.it
Two part-time entrepreneurs share their tips on staring their own part-time business.

Via Equally Simple, Raj Nadar
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Rescooped by Esther Turón Perez from Social and Digital Customer Management
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3 Tips For Creating A More Consistent Customer Journey - Business 2 Community

3 Tips For Creating A More Consistent Customer Journey - Business 2 Community | Marketing Sales and RRHH | Scoop.it

As more and more brands and organizations adapt to providing customer service and engagement across more and more channels, clearing that hurdle only leads to the next: creating consistency across the customer journey. A recent report by McKinsey tells it like it is, “consistency may not seem sexy, but it is the secret ingredient to making customers happy.”

While impressive individual interactions may inspire delight and even hero stories, it’s still consistency and reliability that inspire lasting confidence, loyalty and long-term retention. Think about it this way, if you get a great haircut, you are going to be delighted in that moment, but if you go back to the same place in a few weeks expecting the same and it’s not, you’re either going to be at best disappointed, or if it’s really off the mark, pissed off – negating that individual instance of delight. And according to Understanding Customers by Ruby Newell-Legner, it takes 12 positive brand experiences to make up for just one negative one. Consistency may be a boring trait, but it’s an important one, especially considering the following statistics from an Aspect Software survey:

90% of more than 2,000 consumers surveyed said they expect customer service consistency and continuity — such as picking up with a same-issue discussion where they last left off — but just 39% currently receive it.89% are annoyed by having to repeat themselves and their issues across channels.61% have not been able to easily switch from one channel to another when interacting with customer service.

Specific to retail:

Almost three quarters (72%) of respondents to a Rethinking Retail study said consistency across online and physical stores was important.69% said consistency affects their loyalty to a brand.

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 8, 8:24 PM

Three competencies for maintaining consistency in customer journeys with your brand: High cross-channel information content, up-to-date customer knowledge and ensuring that keeping promises is emphasized.

Rescooped by Esther Turón Perez from Redes sociales y Social Media
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Las 6 apps más populares de mensajería

Las 6 apps más populares de mensajería | Marketing Sales and RRHH | Scoop.it

Comparativa de las 6 apps más populares de mensajería. 


Via CarlesRuizConde, Noemí Benaches Bernadàs
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Report: Apple Is Still Finding It Tough To Break Up With Samsung

Report: Apple Is Still Finding It Tough To Break Up With Samsung | Marketing Sales and RRHH | Scoop.it
Apple and Samsung might be fighting it out in the courtrooms, but Cupertino is still finding it tough to break up with the South Korean company, a recent report explains.
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Microsoft extends Windows 8.1 Update requirement deadline for consumer security updates from May 12 to June 10

Microsoft extends Windows 8.1 Update requirement deadline for consumer security updates from May 12 to June 10 | Marketing Sales and RRHH | Scoop.it
Microsoft today extended the deadline for Windows 8.1 users to keep receiving security updates. The Windows 8.1 Update requirement has been moved up by about a month, from May 12 to June 10.
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10 A/B Tests for Boosting Email Open Rates

10 A/B Tests for Boosting Email Open Rates | Marketing Sales and RRHH | Scoop.it
Unless your emails are opened, your subscribers will never realize the true value of your messages. A great way to boost your open rates is to run A/B experiments. But what elements should you test?
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Here's What Successful People Do On The Weekend

Here's What Successful People Do On The Weekend | Marketing Sales and RRHH | Scoop.it
Please enable Javascript to watch this video Everyone wants more time in a weekend. Taking a look at how these successful people use the time might give you a few ideas. Produced by Robert Libetti.
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Here's How To Opt Out Of Those Annoying Targeted Ads In Your Gmail

Here's How To Opt Out Of Those Annoying Targeted Ads In Your Gmail | Marketing Sales and RRHH | Scoop.it
Targeted ads can be extremely distracting, not least of which because they're a reminder that the big G is scanning your email. You can't stop it from doing that, and you can't stop it from serving up ads altogether, but you can stop it from...
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5 Typography Terms You Must Know

5 Typography Terms You Must Know | Marketing Sales and RRHH | Scoop.it
With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is overtaking traditional text media.
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SMToolbox: Grow Your Google Plus Engagement with Steady Demand

SMToolbox: Grow Your Google Plus Engagement with Steady Demand | Marketing Sales and RRHH | Scoop.it
Data is great, but insights that allow you to improve your performance are much more valuable.
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Apertura de dominios: oportunidad única para las startups de mejorar su posicionamiento

Apertura de dominios: oportunidad única para las startups de mejorar su posicionamiento | Marketing Sales and RRHH | Scoop.it
En 2008, la ICANN (Corporación de Internet para la Asignación de Nombres y Números por sus siglas en inglés) comenzó un proceso de lanzamiento de forma progresiva de nuevas extensiones de dominios de nivel superior gTLD que implica un antes y un...
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Apple Has Hired A Crack Team From The Cable Industry To Save (Or Destroy) TV

Apple Has Hired A Crack Team From The Cable Industry To Save (Or Destroy) TV | Marketing Sales and RRHH | Scoop.it
Apple is in the early stages of talks with Comcast to offer a TV-streaming service via an Apple set-top box, the Wall Street Journal reports.
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This Is What Happens To Your Files When You Stop Paying For A Microsoft Office Subscription (MSFT)

This Is What Happens To Your Files When You Stop Paying For A Microsoft Office Subscription (MSFT) | Marketing Sales and RRHH | Scoop.it
Microsoft wants to change how we buy Microsoft Office software. Instead of paying for the software once, Microsoft wants us to be paying for it monthly or annually.
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What is Customer Experience? [Infographic] - Business 2 Community

What is Customer Experience? [Infographic] - Business 2 Community | Marketing Sales and RRHH | Scoop.it

Simply put, customer experience is how your customers perceive their interaction with your organization.

CEM or customer experience management is the line of business where we organize and manage the customer service actions and business operations to enhance the customer’s perception of their interaction with the organization.

 

This infographic by CustVox, now owned by SandSIV, reminds us of ”what is the customer experience?” and is a great starting place for organizations wanting to increase their focus on developing customer relationships and is also a great refresher for those with programs already in place to measure their actions and the results of their customer experience efforts.

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, February 28, 4:24 PM

A good summary of why customer "interaction" is a core competency for delivering customer experience. The infographic details the many ways those interactions can occur.

Samuel Pavin's curator insight, March 2, 8:13 AM

In a few words : what would you expect as your own customer ? 

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Una regla muy sencilla para saber si tu idea de negocio es ética - Marketing de Guerrilla en la Web 2.0

Una regla muy sencilla para saber si tu idea de negocio es ética - Marketing de Guerrilla en la Web 2.0 | Marketing Sales and RRHH | Scoop.it
La ética en los negocios no es un tema que preocupa a todos los emprendedores. Si prefieres ser fiel a tus principios existe una respuesta sencilla en caso de tener dudas.

Via santilimonche
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