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Rescooped by Esther Turón Perez from Brands and brand management: the importance of branding.
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A strong brand, or a strong strategy, which is more important?

A strong brand, or a strong strategy, which is more important? | Marketing Sales and RRHH | Scoop.it
One of the members of the SME Strategy Facebook community asked the other day: "When you have a brand name with poor strategy or a strong strategy with out a brand name......... which will lead to success ?

Via Hannah Merceanu, Paula Hudson, Peggy Yao
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Lou Mancer's comment, August 19, 2013 10:51 PM
This article is somewhat hard to discuss, as Nicola has said above. I agree with what Nicola has said and i also wouldn't personally say that one is more important than the other. You need a solid brand to build your business and to get this you need a strong branding strategy. The two concepts go hand in hand and i would not put one above the other.
Wenzi Liu's comment, August 21, 2013 5:29 AM
In my opinion, I believe that we need a successful strategy to build a strong brand. A strong brand and a strong strategy cannot be separated when operating a successful business.
Cen Xun's comment, August 22, 2013 3:44 AM
I it's really difficult to say with one is more important, the brand and the strategy should be working together and even, weakness strategy could ruined a good brand, and powerful strategy could be "overweight" of weakness brand, because the brand didn't have enough ability and skills to control the stategy

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Scooped by Esther Turón Perez
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¿Quieres ser el mejor embajador de Servify? » Servify

¿Quieres ser el mejor embajador de Servify? » Servify | Marketing Sales and RRHH | Scoop.it
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Rescooped by Esther Turón Perez from Social Media, SEO, Mobile, Digital Marketing
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How Pinterest and Instragram Can Rock Your Marketing

How Pinterest and Instragram Can Rock Your Marketing | Marketing Sales and RRHH | Scoop.it
Pinterest and Instagram – Which One is Better for Marketing? Both Pinterest and Instagram have exploded in the last few years to become leading marketing tools in social media for brands and busine…

Via Kamal Bennani
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Kim Duggan's curator insight, March 2, 3:57 PM

Understanding the difference between these two platforms will definitely help you define your Social Media strategy.

Susan Kay Daniels's curator insight, March 2, 5:20 PM

My newest client uses Instagram regularly, so this is a great article for me - how about you?

Nedko Aldev's curator insight, March 3, 3:46 AM

 

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5 Incredibly Productive Pinterest Marketing Tactics

5 Incredibly Productive Pinterest Marketing Tactics | Marketing Sales and RRHH | Scoop.it
Guess which social media network has been the buzziest of them all in the last one year? Yes, it’s Pinterest. That social media network that was all about housewives and pretty pictures and slightl…
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Rescooped by Esther Turón Perez from consumer psychology
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Pinterest makes a push into ecommerce with “Buy” button

Pinterest makes a push into ecommerce with “Buy” button | Marketing Sales and RRHH | Scoop.it
Utilizing the massive quantity of visual content generated by 70 million users, Pinterest is working on launching a purchasing function that would allows users to buy items that have been pinned on the site.

Via Leona Ungerer
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20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should) | Marketing Sales and RRHH | Scoop.it
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Rescooped by Esther Turón Perez from Web 2.0 for juandoming
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Herramienta Online Gratuita DAFO - FODA - SWOT

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Software gratuito para análisis SWOT DAFO FODA

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Rescooped by Esther Turón Perez from Marketing Revolution
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3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami

3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami | Marketing Sales and RRHH | Scoop.it

This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.

Use these three simple metrics to find your long tail:

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Via Martin (Marty) Smith
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malek's curator insight, January 21, 9:41 AM

A simplified review of the 80-20 rule in sales.  The Running Total is an interesting parameter to be considered.  Need more on "Profitability" fractal from @Martin (Marty) Smith

Martin (Marty) Smith's comment, January 21, 5:51 PM
@malek good idea to write more about how to use the 80-20 "fractal" to gain greater return. Will tackle that next on Curagami. Thanks, Marty
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5 reglas para construir tu marca personal en las redes sociales

5 reglas para construir tu marca personal en las redes sociales | Marketing Sales and RRHH | Scoop.it

“El branding personal es uno de los temas principales para todos aquellos que nos dedicamos, o queremos dedicarnos, a las redes sociales de forma profesional.”


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La importancia de las imágenes en Pinterest para un ecommerce

La importancia de las imágenes en Pinterest para un ecommerce | Marketing Sales and RRHH | Scoop.it
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Pinterest set to ring in the new year with official launch of its Promoted Pins ad program

Pinterest set to ring in the new year with official launch of its Promoted Pins ad program | Marketing Sales and RRHH | Scoop.it
Pinterest is welcoming the new year with the prospect of generating significant revenue through advertising.
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Rescooped by Esther Turón Perez from Business Tips
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30 Resources, Tips and Tricks for Marketing Your Business on Pinterest

30 Resources, Tips and Tricks for Marketing Your Business on Pinterest | Marketing Sales and RRHH | Scoop.it
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Rescooped by Esther Turón Perez from SEO Tips, Advice, Help
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12 Easy Steps to Massive Business Success With Pinterest | Marketing Sales and RRHH | Scoop.it
70 million people can't be wrong. Use the power of Pinterest to grow your business now.

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Gina Tucker's curator insight, March 9, 8:18 PM

Pinterest is a valid source of leads! monitor all your social channels to access your audience at every opportunity. 

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Web Design & Development

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Economía colaborativa, ¿el nuevo yacimiento de empleo? | Marketing Sales and RRHH | Scoop.it
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Rescooped by Esther Turón Perez from Web 2.0 for juandoming
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The 6 Elements of Persuasion (Infographic) | Marketing Sales and RRHH | Scoop.it
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Rescooped by Esther Turón Perez from Public Relations & Social Media Insight
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Rescooped by Esther Turón Perez from Pinterest
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Tuesday's Tip: Using Collages In Pinterest To Drive Traffic - Write On Track | Marketing Sales and RRHH | Scoop.it
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17 Pinterest Statistics For Business You Need To Know

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Pinterest gears up to launch ads on New Year’s Day

Pinterest gears up to launch ads on New Year’s Day | Marketing Sales and RRHH | Scoop.it
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The most popular product on Pinterest is. . . . - Marketing Pilgrim (blog)

The most popular product on Pinterest is. . . . - Marketing Pilgrim (blog) | Marketing Sales and RRHH | Scoop.it
The most popular product on Pinterest is. . . .
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Rescooped by Esther Turón Perez from News You Can Use - NO PINKSLIME
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