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Rescooped by Esther Turón Perez from #Ecommerce & #SOLOMO: Social Local Móvil Ecommerce tools
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email marketing en ecommerce ¿cómo se hace?

email marketing en ecommerce ¿cómo se hace? | Marketing Sales and RRHH | Scoop.it
¿Cómo se hace email marketing en ecommerce? Aquí os cuento lo mínimo que hay que saber para empezar con buen pie con esta importante técnica

Via www.sercompetitivos.com
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How Colors Affect Your Purchase Decisions

How Colors Affect Your Purchase Decisions | Marketing Sales and RRHH | Scoop.it
What color signal does your brand project? With the average human brain processing visuals 60,000 times faster than text, it is incredibly important for brands to recognize the important role that color plays in consumer purchasing decisions.
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12 ways to extend the life of every article you write

12 ways to extend the life of every article you write | Marketing Sales and RRHH | Scoop.it
This post originally appeared on the Buffer blog. Do you have a “Hall of Fame” for your best pieces of content? I can recite a list of top content for the Buffer blog as quickly as I could recite the Pledge of Allegiance.
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Warren Buffett Wants To Change The Bracket Challenge Next Year So It's Easier To Win The Billion

Warren Buffett Wants To Change The Bracket Challenge Next Year So It's Easier To Win The Billion | Marketing Sales and RRHH | Scoop.it
Quicken Loans and Warren Buffett's $1 billion perfect bracket challenge lasted shorter than anyone predicted. Zero people made it out of the first round with a perfect bracket. Regardless, the stunt got a ton of buzz for both Quicken and Buffett.
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13 Simple Mac Shortcuts To Make You More Productive

13 Simple Mac Shortcuts To Make You More Productive | Marketing Sales and RRHH | Scoop.it
Please enable Javascript to watch this video You would be surprised at the amount of time you can save on your Mac computer with the knowledge of a few keyboard shortcuts.
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How entrepreneurs deal with negative feedback

How entrepreneurs deal with negative feedback | Marketing Sales and RRHH | Scoop.it
Entrepreneurs are the new rockstars. Sometimes, running your own company seems like the coolest job in the world.
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6 Tips on Starting Your Own Part-Time Business | Equally Simple

6 Tips on Starting Your Own Part-Time Business | Equally Simple | Marketing Sales and RRHH | Scoop.it
Two part-time entrepreneurs share their tips on staring their own part-time business.

Via Equally Simple, Raj Nadar
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Rescooped by Esther Turón Perez from Social and Digital Customer Management
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3 Tips For Creating A More Consistent Customer Journey - Business 2 Community

3 Tips For Creating A More Consistent Customer Journey - Business 2 Community | Marketing Sales and RRHH | Scoop.it

As more and more brands and organizations adapt to providing customer service and engagement across more and more channels, clearing that hurdle only leads to the next: creating consistency across the customer journey. A recent report by McKinsey tells it like it is, “consistency may not seem sexy, but it is the secret ingredient to making customers happy.”

While impressive individual interactions may inspire delight and even hero stories, it’s still consistency and reliability that inspire lasting confidence, loyalty and long-term retention. Think about it this way, if you get a great haircut, you are going to be delighted in that moment, but if you go back to the same place in a few weeks expecting the same and it’s not, you’re either going to be at best disappointed, or if it’s really off the mark, pissed off – negating that individual instance of delight. And according to Understanding Customers by Ruby Newell-Legner, it takes 12 positive brand experiences to make up for just one negative one. Consistency may be a boring trait, but it’s an important one, especially considering the following statistics from an Aspect Software survey:

90% of more than 2,000 consumers surveyed said they expect customer service consistency and continuity — such as picking up with a same-issue discussion where they last left off — but just 39% currently receive it.89% are annoyed by having to repeat themselves and their issues across channels.61% have not been able to easily switch from one channel to another when interacting with customer service.

Specific to retail:

Almost three quarters (72%) of respondents to a Rethinking Retail study said consistency across online and physical stores was important.69% said consistency affects their loyalty to a brand.

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 8, 8:24 PM

Three competencies for maintaining consistency in customer journeys with your brand: High cross-channel information content, up-to-date customer knowledge and ensuring that keeping promises is emphasized.

Rescooped by Esther Turón Perez from Redes sociales y Social Media
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Las 6 apps más populares de mensajería

Las 6 apps más populares de mensajería | Marketing Sales and RRHH | Scoop.it

Comparativa de las 6 apps más populares de mensajería. 


Via CarlesRuizConde, Noemí Benaches Bernadàs
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Rescooped by Esther Turón Perez from Formación y recursos para formación
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¿Por qué los emprendimientos fracasan?

¿Por qué los emprendimientos fracasan? | Marketing Sales and RRHH | Scoop.it
Por qué los emprendimientos fracasan?

Via Noemí Benaches Bernadàs
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Rescooped by Esther Turón Perez from Comunicación y Redes Sociales (SMO)
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Amor a primera vista en el súper: la publicidad en el punto de venta ... - MarketingDirecto

Amor a primera vista en el súper: la publicidad en el punto de venta ... - MarketingDirecto | Marketing Sales and RRHH | Scoop.it
Amor a primera vista en el súper: la publicidad en el punto de venta ...
MarketingDirecto
pos La publicidad que vemos en el punto de venta influye y mucho en nuestras decisiones de compra.

Via Fai Marbella Marketing
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Fai Marbella Marketing's curator insight, February 25, 10:16 AM

Amor a primera vista en el súper: la #publicidad en el punto de venta anima a la compra a 1 de cada 4 #consumidores http://buff.ly/1fmSN0L ¿Has diseñado la tuya? www.asesmedia.com

Rescooped by Esther Turón Perez from Company Culture
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4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn

4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn | Marketing Sales and RRHH | Scoop.it

Not only are more professionals on social media, but they are also consuming more information fed to them by their networks while at the same time sharing more information to their networks. Wouldn’t it be to a company’s advantage to try to influence this paradigm by having their employees share their brand’s message? After all, Edelman’s 2013 Trust Barometer reminds us that,

"Employees rank higher in public trust than a firm’s PR department, CEO...


Via Jeff Domansky, malek, Raj Nadar
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aanve's curator insight, February 9, 12:22 AM

www.aanve.com

 

Elisabetta Tosi's curator insight, February 9, 2:56 AM

Do not underestimate the influence of your employees...if they are satisfied in their work place,  your company can takes advantage of this, but if they are unhappy, you are in troubles.

MarcoFabris2013's curator insight, February 10, 3:48 AM

Prima di cercare nuovi ambasciatori della marca altrove guardate nel vostro giardino. Quest'articolo ricorda come il network dei dipendenti di un'azienda  è spesso più' credibile ed efficace degli account ufficiali. 

Rescooped by Esther Turón Perez from Company Culture
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Find Your Organization's Rhythm

Find Your Organization's Rhythm | Marketing Sales and RRHH | Scoop.it
In a recent post (Fighter's Stance) I discussed how important creating an effective Battle Rhythm and Synchronization Matrix was for our Special Operations elements operating in the complexities of (Find Your Organization's Rhythm!

Via Raj Nadar
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Rescooped by Esther Turón Perez from Social Media
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Los Social Media como plataforma de atención al cliente, una prioridad para empresas y marcas

Los Social Media como plataforma de atención al cliente, una prioridad para empresas y marcas | Marketing Sales and RRHH | Scoop.it
Los Social Media como plataforma de atención al cliente, una prioridad para empresas y marcas (Los Social Media como plataforma de atención al cliente, una prioridad para empresas y marcas http://t.co/Yqj5C2kPQn...

Via Com.En.Zar
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5 Typography Terms You Must Know

5 Typography Terms You Must Know | Marketing Sales and RRHH | Scoop.it
With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is overtaking traditional text media.
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SMToolbox: Grow Your Google Plus Engagement with Steady Demand

SMToolbox: Grow Your Google Plus Engagement with Steady Demand | Marketing Sales and RRHH | Scoop.it
Data is great, but insights that allow you to improve your performance are much more valuable.
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Apertura de dominios: oportunidad única para las startups de mejorar su posicionamiento

Apertura de dominios: oportunidad única para las startups de mejorar su posicionamiento | Marketing Sales and RRHH | Scoop.it
En 2008, la ICANN (Corporación de Internet para la Asignación de Nombres y Números por sus siglas en inglés) comenzó un proceso de lanzamiento de forma progresiva de nuevas extensiones de dominios de nivel superior gTLD que implica un antes y un...
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Apple Has Hired A Crack Team From The Cable Industry To Save (Or Destroy) TV

Apple Has Hired A Crack Team From The Cable Industry To Save (Or Destroy) TV | Marketing Sales and RRHH | Scoop.it
Apple is in the early stages of talks with Comcast to offer a TV-streaming service via an Apple set-top box, the Wall Street Journal reports.
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This Is What Happens To Your Files When You Stop Paying For A Microsoft Office Subscription (MSFT)

This Is What Happens To Your Files When You Stop Paying For A Microsoft Office Subscription (MSFT) | Marketing Sales and RRHH | Scoop.it
Microsoft wants to change how we buy Microsoft Office software. Instead of paying for the software once, Microsoft wants us to be paying for it monthly or annually.
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Rescooped by Esther Turón Perez from Social and Digital Customer Management
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What is Customer Experience? [Infographic] - Business 2 Community

What is Customer Experience? [Infographic] - Business 2 Community | Marketing Sales and RRHH | Scoop.it

Simply put, customer experience is how your customers perceive their interaction with your organization.

CEM or customer experience management is the line of business where we organize and manage the customer service actions and business operations to enhance the customer’s perception of their interaction with the organization.

 

This infographic by CustVox, now owned by SandSIV, reminds us of ”what is the customer experience?” and is a great starting place for organizations wanting to increase their focus on developing customer relationships and is also a great refresher for those with programs already in place to measure their actions and the results of their customer experience efforts.

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, February 28, 4:24 PM

A good summary of why customer "interaction" is a core competency for delivering customer experience. The infographic details the many ways those interactions can occur.

Samuel Pavin's curator insight, March 2, 8:13 AM

In a few words : what would you expect as your own customer ? 

Rescooped by Esther Turón Perez from Blogs
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Una regla muy sencilla para saber si tu idea de negocio es ética - Marketing de Guerrilla en la Web 2.0

Una regla muy sencilla para saber si tu idea de negocio es ética - Marketing de Guerrilla en la Web 2.0 | Marketing Sales and RRHH | Scoop.it
La ética en los negocios no es un tema que preocupa a todos los emprendedores. Si prefieres ser fiel a tus principios existe una respuesta sencilla en caso de tener dudas.

Via santilimonche
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Rescooped by Esther Turón Perez from Redes sociales y Social Media
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5 Trucos de productividad para el marketer actual

5 Trucos de productividad para el marketer actual | Marketing Sales and RRHH | Scoop.it

Via xianinastur, Noemí Benaches Bernadàs
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Rescooped by Esther Turón Perez from Empresa
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7 maneras de inyectar energía a tus colaboradores | María Salgueiro Piñeiro

7 maneras de inyectar energía a tus colaboradores | María Salgueiro Piñeiro | Marketing Sales and RRHH | Scoop.it

Via Virginia Guisasola
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Rescooped by Esther Turón Perez from Content marketing
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How to Give a Content Marketing Workshop that Gets Incredible Results

How to Give a Content Marketing Workshop that Gets Incredible Results | Marketing Sales and RRHH | Scoop.it

“ Are you considering a content marketing workshop for your company but aren’t sure how to do it effectively? This article gives 8 essential steps…”


Via Ally Greer, Witmer Group, Cecilia Arrieta
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Thinking of Moving? Ask Yourself These 6 Questions First. - Entrepreneur

Thinking of Moving? Ask Yourself These 6 Questions First. - Entrepreneur | Marketing Sales and RRHH | Scoop.it
Entrepreneur
Thinking of Moving? Ask Yourself These 6 Questions First.
Entrepreneur
The clear winners not only lock in great space at prices that work for their business, but also create work environments that reflect their culture, ethos and values.

Via Raj Nadar
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Let Love Inspire Your Leadership - Forbes

Let Love Inspire Your Leadership - Forbes | Marketing Sales and RRHH | Scoop.it
Let Love Inspire Your Leadership
Forbes
Because leading with love is a winning leadership and employee engagement strategy on many levels. Employer ...

Via Raj Nadar
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Ivon Prefontaine's curator insight, February 11, 1:23 PM

Robert Greenleaf suggested the passion we bring to our work extinguishes without compassion integrated. It is about being caring. In difficult times, this is even more important.