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Rescooped by Esther Turón Perez from Bussines Improvement and Social media
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The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific | Marketing Sales and RRHH | Scoop.it

The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...


Via Jeff Domansky, Ricard Lloria
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Miklos Szilagyi's curator insight, December 28, 2013 9:48 AM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 2:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 7:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

Rescooped by Esther Turón Perez from The importance of branding
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What is Branding? And Should Small Businesses Care?

What is Branding? And Should Small Businesses Care? | Marketing Sales and RRHH | Scoop.it

Branding is what creates customer loyalty...it is what keeps consumers loyal and buying repeatedly.

 

It is something that triggers associations in our minds. Branding is about creating an identity. It’s what sets one company apart from another. In short, it tells us what we can expect from that company. It’s about the perception people have of the company...Your branding is all the elements that make up a brand, whether logo, packaging, colors, reputation for customer service, reputation for customizing customer orders without complaint, speed, self-serve options, low price, high quality...

 

Here are 4 low-cost actions you can start on today to help your small business create, build and reinforce brand:

1) Start with clarifying what your brand stands for.
2) Audit your marketing materials.
3) Demonstrate it with stories.
4) Use colors, symbols and other elements to create visual associations.


Via Ashok Ramachandran, Alysse Woodward
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Rachel Bom Choi's comment, August 22, 2013 2:21 AM
@May Elizbeth. this article is well explained how branding and it's identity is important for businesses. Also I strongly believe that an emotion connection to a brand does have a major impact on customer’s decision making process when purchasing.
Emiliya Ravkina's comment, August 22, 2013 1:43 PM
Brand is a "name, term, sign, symbol or design", or a combination of them which made to identify the goods and services of one seller to differentiate them from other sellers.
Branding is not about getting your target market to choose you over the competition it is about getting your prospects to see you as the only one that provides a solution to their problem.
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.
For small businesses branding is just as important as it is for big names. The author is gave a few low cost tips to build and reinforce the brand name. So they can achieve objectives of good brand such as: delivering the message clearly, confirming your credibility, connecting with your target market emotionally, motivating the buyer and concretes users loyalty.
Will Costello's curator insight, August 22, 2013 6:14 PM

This article details not only the importance of branding in a business, but identifies the grey areas associated when defining branding in a marketing sense. Branding is what your mind associates with various products services and organisations. With consistent branding, a company has the ability to communicate their ideas and values to the consumer more efficiently and more effectively. The article uses Starbucks as an example of effective brand association. Internationally Starbucks sustains the same consistent ideas associated with the brand, and delivers the same product wherever they are. With this strategy, Starbucks is able to build brand loyalty, as consumers will be able to identify their product and image and know exactly what to expect. With sufficient branding, a company can increase brand awareness, perception, loyalty, value.

Rescooped by Esther Turón Perez from Curation Revolution
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The $20M Content Review Opportunity No One Wants - ScentTrail White Paper

The $20M Content Review Opportunity No One Wants - ScentTrail White Paper | Marketing Sales and RRHH | Scoop.it

THE Content Review Goldmine
I love to debate the differences between B2C and B2B Internet marketing. When I left my Director of Ecommerce position to become Dir of Marketing for Atlantic BT, Raleigh's largest web and software development agency, I heard about how different B2C (what I knew) and B2B were from one another. 

Yeah not so much. 

Timing is different, but not as different as you think. B2C only SEEMS like their transactions are immediate. On the Ecom site I managed at this time of year we would expect 3 to 4 visits before a purchase. 

The summer is slow for most B2C Holiday-oriented websites, but Christmas happens on Google right now. The snap shot from the summer is what controls the fall so Christmas gets earlier and earlier for most ecommerce merchants. 

Big ticket B2B selling is more relationship based. You can translate that last sentence to mean more visits and so content plays a key role in building the relationship over time and converting the sale (even though connecting the top of a B2B websites funnel with the bottom can be a challenge). 

I developed this analysis for Bazaar Voice, still a favorite tool despite their turning down Cure Cancer Starter for assistance via their nascent foundation. I wanted to alert Bazaar Voice that there is a business AT LEAST as big as the one they are managing now (about $40M topline) in content reviews. 

They didn't buy it. I think they missed a huge new market. Content marketers have "products" too. Our products are the content we create. Reviews generated more engagement than "comments" and reviews are already half way to gamification. 

Why haven't B2B content marketers flocked to Bazaar Voice? Because they don't know what they don't know and, oh btw, B2B is so different than B2C. 

Yeah not so much. 

Read this "white paper" analysis and see if you don't think there is a sizable business sitting on the ground waiting to be picked up.  

 


Via Martin (Marty) Smith
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Rescooped by Esther Turón Perez from BI Revolution
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People Think in Pictures, So Should You

People Think in Pictures, So Should You | Marketing Sales and RRHH | Scoop.it

The visual marketing and "lean content" revolution are upon us. The more Infographic-like our marketing is (either for our companies and brands or for ourselves in personal branding) the better.


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 20, 2013 4:55 AM

Look for my comment on this excellent post.

Rescooped by Esther Turón Perez from Marketing Revolution
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Join The Marketing Revolution on Scoop.it - Follow, Contribute

Join The Marketing Revolution on Scoop.it - Follow, Contribute | Marketing Sales and RRHH | Scoop.it

 

Marketing Revolutionaries
One of the hardest lessons I've learned as a "new Internet marketer" is my job is different now. I LOVE writing and pitching ideas, memes and STUFF. At my core I remain an ecommerce merchant. 

We create in teams now.

Some of these teams are company based, but increasingly we form ad-hoc teams of friends and fellow travelers. 

The marketing revolution is happening in many dimensions simultaneously so I asked a great marketers to join and share their takes on the Marketing Revolution.

 

Revolutionary curators include:

Brian Yanish (@MarketingHits)

John van den Brink (@AtDotComSocial)

Gladys Pintado (@Gtpintado)

Jan L Gordon (@JanLGordon) Cuating After Curatti launch in JUNE.

Esther Coronel de Iberkleid (@Esthersuchi)


Via Martin (Marty) Smith
Esther Turón Perez 's insight:

Good team, ;). I'm inside group Social Media Revolution (Spanish community), why not on Marketing Revolution? ;P

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Esther Coronel De Iberkleid's comment, May 19, 2013 12:40 PM
I will check and let you know Thank you very much!
Esther Coronel De Iberkleid's comment, May 19, 2013 7:09 PM
I did check and sent you a message on facebook private. Please check and I look forward to hear from you. Great week!
Carla Deter's comment, June 1, 2013 4:57 PM
Hi Esther! Martin - I'm In. Are there spots left? I love on-line promotions! Contact me or I can contact you. I've been watching the Marketing Revolution across many scoops until I came upon this opportunity. Email: socialinfairfaxva@yahoo.com
Rescooped by Esther Turón Perez from Curation Revolution
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Learning Business Leadership Lessons From The Superheroes

Learning Business Leadership Lessons From The Superheroes | Marketing Sales and RRHH | Scoop.it
Your favorite superhero has the power to save your business too. It's time for the business owners to take lessons from superheroes, and implement them in order to achieve success.

Via Martin (Marty) Smith
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Agnipravo Sengupta's comment, August 28, 2013 12:03 AM
Thanks everyone for the encouraging words... I'm glad you all loved my write-up...
harish magan's comment, August 29, 2013 11:51 PM
Yes We all like your writings, please keep it up
Anh VU's curator insight, August 30, 2013 6:51 AM

The 198x Vietnamese generation (in their early 30s now) grew up with Tsubasa, Teppi, Dragon Balls, Doraemon, TKKG. Mostly about friendship &  hardworking spirit than super hero.

 

Quote from article: "Do you remember spending sleepless nights as a kid, reading your favorite superhero comic books? If you do, then you might also remember that “giving up” is not what the superheroes teach us. Well, no one is going to get a neutron laser or an indestructible shield for sure! However, there are some effective and invaluable lessons every business owner can learn from his favorite superhero, and implement them on the business battlefield."

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The Content Marketing Mix [INFOGRAPHIC] - Pardot

The Content Marketing Mix [INFOGRAPHIC] - Pardot | Marketing Sales and RRHH | Scoop.it
As the proliferation of the web continues to create more independent and informed consumers, sales and marketing teams have had to evolve their strategies to cater to a generation of consumers that no longer wish to be “sold” to.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 16, 2013 6:56 AM

Working on a business plan for a suite of publishing tools called SpinSnip and found this post and graphic from the inbound marketing team at Pardot (didn't know they were purchased by SalesForce...interesting) helpful. 

Rescooped by Esther Turón Perez from Curation Revolution
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True Colors Shinning Through: Everyone likes Blue, Green, Red Women Like Purple

True Colors Shinning Through: Everyone likes Blue, Green, Red Women Like Purple | Marketing Sales and RRHH | Scoop.it
From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. Let's take a look at what they say about color and gender.

Via Martin (Marty) Smith
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Rescooped by Esther Turón Perez from Social Media Strategies
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Tips For Writing Your First Free eBook For Marketing

Tips For Writing Your First Free eBook For Marketing | Marketing Sales and RRHH | Scoop.it

If you are thinking of writing an eBook specifically for internet marketing then here are some powerful tips that will help you write and publish your free eBook.


Via Stefano Principato, massimo facchinetti, Ivo Nový
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Stefano Principato's curator insight, June 18, 2013 9:13 AM

The truth is that writing and publishing a successful free eBook takes some time and effort.